Functionality: Allows for collaboration and sharing ideas, research, academic papers, thesis and more that are only business-related.

Psychological: Provides achievement and inspiration for achieving scholars.

Brand Name: Smart Jaspers

Competition: App Bloomberg (business news daily)

The App can allow forums or chat for topics trending events.

Personalization with account such as which college you are from and major

Competitive Advantage: target group for business college students

Spoon has a sensor on the scoop part to detect ingredients. Handle has a digital display that can present words.

Example: spoon is used for a piece of cake the spoon display handle will show "Ingredients are milk, eggs, ....."

Functionality: Comfortable material for hugging or cuddling

Psychological: Therapeutic emotional support bear

Brand Name: Cozy Jaspers or Jaspy Bears

Competition: Build-A-Bear Workshop

Competitive Advantage: Target group college freshman students

Product Goal: Used by colleges/universities worldwide as a go-to gift for college freshmen

Unique design idea #1: Customized scents: Vanilla, Christmas evergreen, lavender

Unique design idea #2: customized message from family,friends or loved ones.

Functionality: waterproof material for study material 

Psychological: popular bag and trendy must-have

Brand Name: Smart Jaspers or Jaspy Bags 

Competition: Jasper bookstore  

Competitive Advantage: Niche target group college students

A Unique design idea #1 : Include customized text such as school department or major on the tote handle.

Functionality: Tracks water consumption

Psychological: Health awareness

Brand Name: Hydro Health

Has an app that syncs to your device, tracking how much water you drink during the day and keeps track of your past with weekly averages.

Compact, rechargeable, and splash-proof, perfect for students, athletes, and busy professionals who want smarter wellness without changing their routine.

Functionality: Bought textbooks are put on a digital “shelf” where people in other colleges/universities or yours can rent them at a discount and the original owner gets paid a starting amount every time it is checked out. The amount can go up based on the popularity of the textbook and how many people want to rent it.

Psychological: The satisfaction of being able to earn money by making a short-term investment and owning something in very high demand.

Brand Name: The Text Exchange

Competition: Chegg, eCampus, Campusbooks, Amazon

Competitive Advantage: Target group for college students.

Functionality: Allows you to keep the same candle you love without needing to replace it, saving both money and time.

Psychological: Positive Environmental Impact

Brand Name: BrightAgain

Competition: Less expensive candles (other brands)

Competitive Advantage: Target people that love home decor, young adults/new homeowners, and eco-conscious consumers

Product Goal: To make it a common household good

Demographics: College students, Gift givers of Manhattan Universisty Community.

Lifestyle: Busy student dealing iwth school load and work load that needs some comfort from lifes responsiblities.

Benefit segmentation:

Functional: Soft, comfortable. high-quality for hugging and cuddling

Positioning strategy

For Manhattan University students facing the challenges of college life, Jaspy Bear offers emotional comfort and a sense of home through a customizable, cozy teddy bear — a perfect companion that helps ease stress and loneliness.

What is the distinct image of your brand/product:

A warm, comforting, emotionally intelligent teddy bear designed specifically to support college students during their transition to independence.

Relative to competitors:

Build-A-Bear

Unlike Build-A-Bear’s child-focused model, Jaspy Bear is made for college students’ emotional wellness—blending self-care, personalization, and school pride.

To be a symbol of comfort and belonging for college students worldwide, starting with Manhattan University.

Design and Functionality:

Manhattan University colors, logo embedded for campus exclusive feel

Ultra-soft premium material for hugging and relaxation

Comes in 2 sizes

Small : 12" tall 6" wide

Large : 20" tall 10" wide

Custom Scents on the bow tie

-Calming Lavender

-Vanilla

-Evergreen

Small Bear : $24.99

Big Bear : $34.99

• Social Media Posts / Emails sent to students

• Posters throughout the hallways of school (Manhattan University)

• Selling our product at club fairs and booths at events on campus.

Types of communication media, and why:

• Social media advertising: posts for the product on Instagram & TikTok - the majority of young students at our college have social media, and most likely follow one of the school accounts promoting our product.

• Personal Selling: Gives us direct interaction with potential customers, and we are able to show them our product and convince unsure customers.

Objectives for promotional mix:

• To increase school spirit and sales. This product is limited only for students at Manhattan University, and having one can show off school pride.

Our achievement:

• We want to make this product popular through social media engagement, so students are aware of the Jaspy bear and talk about it with others.

(Naomi)

Customized text price: $5.99

Include a customized Scent onto the bow tie of the bear so that the student can be reminded of calm moments and feel extra comfort when hugging the bear!

Scent price: $7.99

Sending this bear as a gift to a student? Include a gift packaging onto your order with a note card included inside and cute packaging decorations.

Gift packaging: $9.99

The Manhattan school page whenever showcasing the school can add this bear anywhere at anytime into the context of the video.

Also during basketball games or events in draddy where shirts are given out we can do lucky winner gets a bear

(minh)

- Presentation attire: group wear green to represent product color theme

optional

- Classroom handouts to encourage likability: green candy such as jolly ranchers and mini bear figuine in a little mesh gift bags.

($10 mesh bag https://tinyurl.com/5n7kvke5)

($15 green jolly ranchers https://tinyurl.com/yaws6tpm)

($7 mini bear figurine https://tinyurl.com/7ndjjdfk)

This is the main place on campus people get their School merchandise for

Make it an exclusive product towards the school only

Its a small niche product so going from manufacture straight to the school is the best choice.