Consumer Research Team 2 Padlet by Daniel Thompson-Carter https://padlet.com/danielthompsoncarter/zw14qwgldp4j Workshop Week 2 en-us 2020-04-06 08:33:31 UTC 2025-03-01 19:05:30 UTC hello@padlet.com https://padlet.net/icons/png/1f913.png Topic: Social Distancing https://padlet.com/danielthompsoncarter/zw14qwgldp4j/wish/499035918 Research problem: social distancing may lead to buying more hedonic goods in order to follow up some advice of newspaper/articles on what to do while at home during the lockdown.
Research question: What is the effect of social distancing on the consumption of hedonic goods?]]> 2020-04-08 16:06:38 UTC https://padlet.com/danielthompsoncarter/zw14qwgldp4j/wish/499035918 Community: Pinterest https://padlet.com/danielthompsoncarter/zw14qwgldp4j/wish/499042237 - Digital whiteboard
- Inspiration tool
- Share new purchases / ideas
- React on ideas from other members
www.pinterest.com

(for this assignment we focus on home decoration, otherwise it is too broad)]]> 2020-04-08 16:09:28 UTC https://padlet.com/danielthompsoncarter/zw14qwgldp4j/wish/499042237 The members of the community agathecoutazreplan https://padlet.com/danielthompsoncarter/zw14qwgldp4j/wish/499072483 - More than two-thirds of Pinterest’s base is women, and especially women

- High-income households use more Pinterest :
According to a Pew Research study, the majority of Pinterest users earn more than $75,000 USD a year. That means more often than not, people who use Pinterest have a disposable income.

- More than half of Pinterest users are based outside the US.

https://blog.hootsuite.com/pinterest-statistics-for-business/
]]> 2020-04-08 16:23:48 UTC https://padlet.com/danielthompsoncarter/zw14qwgldp4j/wish/499072483 https://padlet.com/danielthompsoncarter/zw14qwgldp4j/wish/499073474 2020-04-08 16:24:19 UTC https://padlet.com/danielthompsoncarter/zw14qwgldp4j/wish/499073474 https://padlet.com/danielthompsoncarter/zw14qwgldp4j/wish/499076846 2020-04-08 16:25:59 UTC https://padlet.com/danielthompsoncarter/zw14qwgldp4j/wish/499076846 Interpretation https://padlet.com/danielthompsoncarter/zw14qwgldp4j/wish/499080164 What are the implications of the finding for the question?

With Pinterest, consumers can look for the newest products that they want to buy and share ideas as well. This provides information to answer the research question as observing this community will help to see what kind of products / ideas consumers are looking for. 
Also the activity on the community on specific topics (home decorating, gardening etc.) will provide insights.]]> 2020-04-08 16:27:34 UTC https://padlet.com/danielthompsoncarter/zw14qwgldp4j/wish/499080164 https://padlet.com/danielthompsoncarter/zw14qwgldp4j/wish/499102657 2020-04-08 16:38:20 UTC https://padlet.com/danielthompsoncarter/zw14qwgldp4j/wish/499102657