Research by https://padlet.com/40092196/zvsd56t2wkzv ZARA X Brooklyn Beckham en-us 2020-02-17 13:43:26 UTC 2020-02-17 14:11:30 UTC hello@padlet.com About Zara 40092196 https://padlet.com/40092196/zvsd56t2wkzv/wish/446375244 Zara was founded in 1974 in Spain by Amancio Ortega and (his now ex - wife) Rosalia Mera. Originally, the store was called Zorba, but Ortega shortly learnt that there was a bar close by with the same name.

The first store featured low priced items, in the style of high end products and pieces.

The company sells clothing, accessories, shoes, swimwear, beauty and perfumes. They have womens, mens and kids collections.
]]> 2020-02-17 13:44:56 UTC https://padlet.com/40092196/zvsd56t2wkzv/wish/446375244 What Zara have already achieved 40092196 https://padlet.com/40092196/zvsd56t2wkzv/wish/446375479 Zara launched its first denim line made from repurposed jeans. They all retail for £25.99. The range (named Join Life) was first released in 2016 and identifies the use of more sustainable raw materials such as organic cotton, recycled paper and Tencel. The volume of the clothing featuring the Join Life label has already increased by 85% since 2018.]]> 2020-02-17 13:45:29 UTC https://padlet.com/40092196/zvsd56t2wkzv/wish/446375479 Zara's sustainability goals 40092196 https://padlet.com/40092196/zvsd56t2wkzv/wish/446375660 On the 17th July 2019, the fashion chain said that all of its collections will be made from 100% sustainable materials by 2025 and that 80% of the energy consumed in Zara’s headquarters, factories and stores will be from renewable sources and its facilities will produce no landfill waste. By 2023, the viscose used will also be 100% sustainable.]]> 2020-02-17 13:45:56 UTC https://padlet.com/40092196/zvsd56t2wkzv/wish/446375660 Digital approach 40092196 https://padlet.com/40092196/zvsd56t2wkzv/wish/446376003 They mention about their online platform and what they introduced in 2019. Firstly, constantly update the collections to keep the website up to date with new pieces. They also introduced a click & collect service, automated online pick up and same day/next day delivery.]]> 2020-02-17 13:46:51 UTC https://padlet.com/40092196/zvsd56t2wkzv/wish/446376003 My influencer 40092196 https://padlet.com/40092196/zvsd56t2wkzv/wish/446376919 The influencer I decided on was Brooklyn Beckham. Brooklyn is a 20 year old model and photographer. He is the oldest son of former footballer David Beckham.

He started modelling in 2014 and has worked with Vogue,The New York Times Magazine.

Brooklyn currently has 11.9 million followers on Instagram.
]]> 2020-02-17 13:49:02 UTC https://padlet.com/40092196/zvsd56t2wkzv/wish/446376919 Why did I choose Brooklyn 40092196 https://padlet.com/40092196/zvsd56t2wkzv/wish/446377072 I chose Brooklyn to collaborate with Zara because Zara is already known for using recycled materials in their "Join Life" collection and the Beckham's decided to be eco friendly with their water bottles at the start of 2019.

Because the idea stemmed from his famous parents David and Victoria Beckham, I thought he would be ideal to then influence other people to start to be eco friendly.

Brooklyn has a large social media following so not only is it easy for him to promote the sustainable collection but also easy to use his voice and promote the effects of being eco friendly, sustainable and recycling waste.
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