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      <title>How Digital Marketing Impact Branding by Cecilia Kwok</title>
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      <language>en-us</language>
      <pubDate>2023-09-01 13:29:25 UTC</pubDate>
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         <title>Brand Awareness</title>
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         <description><![CDATA[<div>Bridge Theater's Instagram posts helps the public become aware of the brand, the show, and cast, which increases the visibility and reach of the brand from a local scale to a global scale.&nbsp;</div>]]></description>
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         <pubDate>2023-09-01 13:34:47 UTC</pubDate>
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         <title>Brand Storytelling</title>
         <author>szekwok2023</author>
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         <description><![CDATA[<div>Wimbledon uses new content strategy "In Pursuit of Greatness" to convey their values, mission, and unique selling points, creating a more compelling brand image.</div>]]></description>
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         <pubDate>2023-09-01 13:39:05 UTC</pubDate>
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         <title>Reputation Management</title>
         <author>szekwok2023</author>
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         <description><![CDATA[<div>Bridge Theater utilizes Tripadvisor to enhance brand credibility, showcase positive feedback from customers, and spread word of mouth. </div>]]></description>
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         <pubDate>2023-09-01 13:48:39 UTC</pubDate>
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         <title>Data and Analytics</title>
         <author>szekwok2023</author>
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         <description><![CDATA[<div>Wimbledon uses online membership program to access a vast amount of data on customer behaviors. This allows the brand to better profile customers, create targeted content, and provide better customer services. </div>]]></description>
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         <pubDate>2023-09-01 13:58:40 UTC</pubDate>
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