Ownership- Leaders are owners. They think long term and don’t sacrifice long-term value for short-term results. They never say “that’s not my job". 

Invent and Simplify- Leaders expect and require innovation and invention from their teams and always find ways to simplify. They are externally aware, look for new ideas from everywhere, and are not limited by “not invented here".

Are Right, A Lot- Leaders are right a lot. They have strong judgment and good instincts. They seek diverse perspectives and work to disconfirm their beliefs.

Learn and Be Curious- Leaders are never done learning and always seek to improve themselves. They are curious about new possibilities and act to explore them.

Hire and Develop the Best- They recognize exceptional talent, and willingly move them throughout the organization. Leaders develop leaders and take seriously their role in coaching others. 

Insist on the Highest Standards- Leaders are continually raising the bar and driving their teams to deliver high quality products, services and processes.

Think Big- Leaders create and communicate a bold direction that inspires results. They think differently and look around corners for ways to serve customers.

Bias for Action- Speed matters in business. Many decisions and actions are reversible and do not need extensive study. 

Frugality- Accomplish more with less. Constraints breed resourcefulness, self-sufficiency and invention. 

Earn Trust- Leaders listen attentively, speak candidly, and treat others respectfully.

Dive Deep- Leaders operate at all levels, stay connected to the details, audit frequently, and are skeptical when metrics and anecdote differ. No task is beneath them.

Have Backbone; Disagree and Commit- Leaders are obligated to respectfully challenge decisions when they disagree, even when doing so is uncomfortable or exhausting.
Deliver Results- Leaders focus on the key inputs for their business and deliver them with the right quality and in a timely fashion.