- Experiments with kerning, (spacing between letters) to make the work more interesting, deliberately break conventions, and sometimes to help communicate a message. IMAGE • Blurry, out of focus images that look like amateur photographs. Images are carefully treated to heighten ambiguity and create mystery. • Contrasts with slick professional photos of establishment glossy magazines. • Appeals to youth culture, anti-establishment, cool, relates to the kind of photos the audience takes themselves. SPACE • Uses open areas of empty (NEGATIVE SPACE) spaces to contrast with crowded, confused areas of text and image. This provides a balance giving the eyes a place to rest when looking at the designs. Linear and geometric elements are randomly placed around the design. However, these are carefully arranged in relation to the text and image to balance the composition.

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Where you are sitting at in regards to Achievement Criteria...

Your next step to achieve at the next level is to...

MERIT: Demonstrate an informed understanding of methods and ideas from established practice appropriate to design.

EXCELLENCE: Demonstrate an in-depth understanding of methods and ideas from established practice appropriate to design.