https://padlet.com/tsabi001/ztax4pvdaa1jfpjv kendall jenner, pepsi, and white saviors en-us 2022-05-31 17:17:36 UTC 2022-05-31 18:52:45 UTC hello@padlet.com tsabi001 https://padlet.com/tsabi001/ztax4pvdaa1jfpjv/wish/2206412368 2022-05-31 17:20:44 UTC https://padlet.com/tsabi001/ztax4pvdaa1jfpjv/wish/2206412368 tsabi001 https://padlet.com/tsabi001/ztax4pvdaa1jfpjv/wish/2206415189 While there may have been good intentions it, Pepsi's 2017 commercial starring Kendall Jenner would soon become one of the most controversial advertisement of it's time.]]> 2022-05-31 17:22:55 UTC https://padlet.com/tsabi001/ztax4pvdaa1jfpjv/wish/2206415189 tsabi001 https://padlet.com/tsabi001/ztax4pvdaa1jfpjv/wish/2206420218 The commercial centers around a vague protest that seems to accomplish whatever goal it has set out to achieve once Kendall Jenner is recruited and aids in by handing off a can of Pepsi to a police officer.]]> 2022-05-31 17:26:52 UTC https://padlet.com/tsabi001/ztax4pvdaa1jfpjv/wish/2206420218 tsabi001 https://padlet.com/tsabi001/ztax4pvdaa1jfpjv/wish/2206439329 In their attempt to come across as subversively sympathetic, what with casting a diversely mixed crowd, by paralleling a real world tragedy they come across as just the opposite—innately insensitive.]]> 2022-05-31 17:42:05 UTC https://padlet.com/tsabi001/ztax4pvdaa1jfpjv/wish/2206439329 tsabi001 https://padlet.com/tsabi001/ztax4pvdaa1jfpjv/wish/2206454067 Perhaps the goal may have been to showcase a strong female heroine, one that is able to cease world struggle with ease. Sellnow discusses the dire need for the portrayal of strong women, claiming that, "stereotypically feminine skills, activities, and behaviors are far from trivial. They are, in fact, heroic."]]> 2022-05-31 17:53:53 UTC https://padlet.com/tsabi001/ztax4pvdaa1jfpjv/wish/2206454067 tsabi001 https://padlet.com/tsabi001/ztax4pvdaa1jfpjv/wish/2206461197 In an attempt to seem empowering, though, the message sent is actually quite harmful. Kendall Jenner is viewed as a white savior who can end all the strife, whereas the reality of the situation this ad is meant to mimic ended quite differently. ]]> 2022-05-31 17:59:21 UTC https://padlet.com/tsabi001/ztax4pvdaa1jfpjv/wish/2206461197 tsabi001 https://padlet.com/tsabi001/ztax4pvdaa1jfpjv/wish/2206465785 2022-05-31 18:02:57 UTC https://padlet.com/tsabi001/ztax4pvdaa1jfpjv/wish/2206465785 tsabi001 https://padlet.com/tsabi001/ztax4pvdaa1jfpjv/wish/2206474483 Pepsi acknowledged their shortcoming by removing the advertisement. Despite this, the damage had been done, with the commercial leaving an indelible mark on not only marketing and advertising, but culture as a whole. It is without a doubt that going forward, more concern and care will be taken with the message put forth in marketing through media, and that there will be, as Sellnow states, "end to oppression of any and all marginalized groups including that of racism, ageism, classism, ableism, and sexual orientationism".]]> 2022-05-31 18:10:12 UTC https://padlet.com/tsabi001/ztax4pvdaa1jfpjv/wish/2206474483 tsabi001 https://padlet.com/tsabi001/ztax4pvdaa1jfpjv/wish/2206477558 The commercial centers around a vague protest that seems to accomplish whatever goal it has set out to achieve once Kendall Jenner is recruited and aids in by handing off a can of Pepsi to a police officer.]]> 2022-05-31 18:12:47 UTC https://padlet.com/tsabi001/ztax4pvdaa1jfpjv/wish/2206477558 tsabi001 https://padlet.com/tsabi001/ztax4pvdaa1jfpjv/wish/2206478395 The technique utilized here in this commercial is relatively similar to Sellnow's elaboration of sites of struggle, where she explains the importance of showcasing, "a variety of races, ethnicities, abilities, sexual orientations, or ages happily and successfully negotiating”.]]> 2022-05-31 18:13:35 UTC https://padlet.com/tsabi001/ztax4pvdaa1jfpjv/wish/2206478395 tsabi001 https://padlet.com/tsabi001/ztax4pvdaa1jfpjv/wish/2206483539 The image of a woman coming face to face with a cop is evocative of the real world occurrence at an actual protest, where Ieshia Evans, a black woman, was actually arrested for facing officers dressed in riot gear. Having a white woman such as Kendall evoke her image is not only jarring but extremely insensitive to those who have been injured at the hands of police simply for the color of their skin.]]> 2022-05-31 18:17:51 UTC https://padlet.com/tsabi001/ztax4pvdaa1jfpjv/wish/2206483539 tsabi001 https://padlet.com/tsabi001/ztax4pvdaa1jfpjv/wish/2206485079 2022-05-31 18:19:15 UTC https://padlet.com/tsabi001/ztax4pvdaa1jfpjv/wish/2206485079 tsabi001 https://padlet.com/tsabi001/ztax4pvdaa1jfpjv/wish/2206487482 2022-05-31 18:21:15 UTC https://padlet.com/tsabi001/ztax4pvdaa1jfpjv/wish/2206487482 tsabi001 https://padlet.com/tsabi001/ztax4pvdaa1jfpjv/wish/2206522970 Sellnow, D. (2018). Feminist perspectives. In The rhetorical power of popular culture (pp. 161-197). SAGE Publications, Inc, https://dx.doi.org/10.4135/9781071800638.n7]]> 2022-05-31 18:52:01 UTC https://padlet.com/tsabi001/ztax4pvdaa1jfpjv/wish/2206522970