Link for further review: https://csuglobal.edu/blog/make-indispensable-5-workplace-communication-strategies

Summary and Additional Points/Alignment with Chapter(s):

1) Media choices for brief messages– if you have a criticism, don't talk about it on the phone in a public area.
2) Use appropriate medium– if you don't want it to be seen by somebody else other than the person you intended it for, don't write it.
3) Think before you speak– what you say could hurt someone else's/company reputation
4) When you send emails, only use the necessary information and don't say anything that could be used against you or anyone else. 
5) Be aware of your potential audience.
6) If you talk bad about your team, it reflects on you– always refer to your company in a positive light/focus on the positives.
7) "Loose lips sink ships" – old World War 2 quote; you don't want your enemies finding out confidential information
8) When relaying messages, end with a courteous close– sometimes, a simple thank you is all you need. 
9) Pay attention to tone– show respect.
10) Be careful of the information you share in emails– they can be used against you in lawsuits. 

Link for further review:

http://www.allbusiness.com/3-ways-to-keep-negative-employees-from-ruining-your-meetings-16707043-1.html

http://www.mybusinesspresence.com/how-direct-sales-companies-can-handle-negative-posts-on-private-consultant-only-forums-and-groups/

Sherina R.
Maddy R. 
Dayana C. 
Tim T. 

Summary and Additional Points/Alignment with Chapter(s):

1) choose the best method for your message 
Example: e-mail or text

2)make sure you know your audience 
Research their background or company

3) think like a reporter by being specific and knowing exactly what you want. 

4) consider why your reader should care and how they will benefit as well.

5) end with a courteous close by making sure you are being respectful to your demographics. 

6) make sure your closing statement identifies any action needed to be taken and what the outcome will be. 

7) make sure your reader knows exactly what you are communicating and feels that  you are trying to  satisfy their needs as well.

8) the more you prepare and stay focused and professional the more you increase your chances of your pitch going your way. 

Link for further review:

http://smallbusiness.chron.com/importance-good-business-letter-format-23826.html

Summary and Additional Points/Alignment with Chapter(s):
1) Never offend or put blame on customers giving negative comments.
2) Do not take negative comments personally.
3) Be brief when replying to comments.
4) Refer customers to customer service to solve their issues and put no blame on the customer. 
5) Tone is important. Give calm and clear responses.
6) Take in the feedback, no matter if it's positive or negative. Build on the reviews to improve your business.
7) Hire help. Create a social media position or branch to take care, control, and analyze comments and web influence. 
8) There are eyes everywhere. Although not everyone posts a review, everyone reads the comments posted and pay close attention to response the business gives.

Link for further review:

http://www.business2community.com/social-media/social-media-marketing-lessons-movie-chef-0921402#44BfKLvMBs3RhvIh.97

Summary and Additional Points/Alignment with Chapter(s):
1. Professional bios on social media is necessary in order to foster goodwill between you and potential employers/business partners.  (ch 7)
2. Keep it short in order to conform to the social media environment.  
3.  Bios need to have a clear focus.  People need to understand what you're all about.
4.  Show but do not tell.  Focus on what you do, not who you are by using action verbs. Choosing topics that peak interest to your audiences.
5.  Focus on your keywords to establish a specific position or expertise. Tag with descriptive words to make the material easier to find.
6.  Avoid using cliches and overused words.  You want your bio to feel fresh and unique.  Try to write informally but no carelessly.
7.  There should be a promise of value to be delivered for the target audience.  Create a concise, specific and informative headline.
8.  Keep your personal light and approachable.  If possible, try to add humor to the end of your bio.
9.  Revisit and revise your professional bio often in order to ensure its as accurate as possible. Get involved and stay involved.

Link for further review:
http://punchmedia.ca/simplestepstowriteyourbio/