We applied the AIDCA model in our marketing strategy. First, we grab attention with eye-catching posts. Then, we spark interest by sharing our menu and product details. To create desire, we highlight the value and quality of our food. Next, we encourage action by making it easy for customers to order. Finally, we use special promotions or limited-time offers to create urgency and drive sales.

i) Kerabu Maggi Sausage & Crab Stick (Regular /Large)

ii) Kerabu Maggi Seafood (Regular / Large)

We also offer variety of Cheese Tart such as:

i) Biscoff Crumbles

ii) Biscoff

iii) Nutella

iv) Nutella Monster

v) Cheese

vii) Magnum

Kerabu Maggi Sausage & Crab Stick Large (RM8)

Kerabu Maggi Seafood Regular (RM 8)

Kerabu Maggi Seafood Large (RM 10)

Biscoff (RM 2)

Nutella ( RM 2)

Nutella Monster (RM 2.50)

Cheese (RM 5)

Magnum (RM 2.50)

• Promote our products

• Create Business Model Canvas (BMC)

• Design our logo and menu board

• Runner

Born on 16th March 2004.

Raised in Bau, Sarawak.

Bidayuh ethnicity.

Previous education : STPM in Social Science (Economics & Business), SMK Bau.

Currently taking Zoological Technology programme.

Born on 21st October 2003

Raised in Kuala Pilah, Negeri Sembilan

Malay ethnicity

Previous education : Diploma in Animal Health and Husbandary, University Putra Malaysia Bintulu Campus, Sarawak (UPMKB)

Currently a first-year student in Zoological Technology programme.

Born on 31st May 2004

Raised in Lawas , Sarawak

Melayu ethnicity

Previous education : STPM Social Science (Communicative Malay Literature), SMK Merapok

Currently taking Zoological Technology programme.

Born on 17th june 2004.

Raised in Setiu, Terengganu.

Previous education: STPM in social science (history and arts), SMK Tengku Ibrahim.

Currently taking Aquatic Resources Management.

Born on 3rd February 2004.

Raised in Gombak, Selangor, but I’m from Sabah.

Previous education: STPM with Science Social in SMK Badin, Tuaran.

Currently, taking a major in Aquatic Resource Science and Management, FRST.

Born on 27th April 2004

Raised in Kabong Sarawak

Previous education : STPM in Social Sciene ( Syariah & Perniagaan) SMK Agama Saratok Sarawak

Currently taking Aquatic Resource Management

Sizzle N' Spice is a private corporation which all 6 of us manage this business using our own assets. Our products are based at Kolej Allamanda, Universiti Malaysia Sarawak (UNIMAS), Kota Samarahan, Sarawak. We does not have a specific operating hours as we will open based on preorders and demand from customers.

Moreover, Sizzle N' Spice has been using Instagram (IG) and Facebook (FB) as the main medium for us to promote and market our product.

IG : https://www.instagram.com/sizzle_nspice_?igsh=MWt3ZXFmYnM3dzhxcQ==

FB : https://www.facebook.com/profile.php?id=61568692487158&mibextid=ZbWKwL

With our business offerings, we have resolved few problems such as:

• Satisfy customers craving 

• Can be enjoyed by all ages

• Affordable prices 

• Luxurious taste of spicy and tangy

• Quality guarantee

We use Facebook to promote products like Kerabu Maggie and Cheese Tart by sharing photos and details about our menu. We also post regular updates on Facebook Stories to keep customers informed. Customers can interact with us through comments and Messenger, and place orders directly. We also share customer testimonials to build trust.

We use the AIDCA model on Facebook by grabbing attention with appealing photos and updates in our feed and Stories. We build interest by sharing product details and customer reviews. To create desire, we highlight the quality and look of our products. Conviction comes from real customer feedback that builds trust. Finally, we encourage action by making it easy for customers to order through Messenger or WhatsApp. This helps us turn followers into customers.