Weaknesses - Addiction. Health and mental concerns. Causes rage and anger. Internet issues. Cost of equipment. Can get lonely with lack of human interaction. May be in a household of people who don't understand esports. Develop issues within the body as you get older. Lack of sleep and concentration. Lack of regulation.

-hundreds of colleges, schools and universities taking part in tournaments

-host live events allow involvement from fans

-UK hosts International events

-the UK continues to produce top-class casters, hosts and interviewers

-There is a talented generation coming through

Weaknesses

-the industry growing too fast after the pandemic boom

-over-hiring

-Not paying players and staff (either on time or at all)

-poor management

-overpromising and under-delivering

-investment drying up

-UK esports – and esports globally – is fragile.

-a lack of money has been a challenge

• Anyone can watch for free via YouTube and Twitch

• Anyone can play unlike in traditional sports due to the lack of physical attributes required

• Isn't limited to a niche or genre as all types of games are available.

• People can connect from anywhere through the games that they play/watch.

• Thrives in pandemic situations such as Covid-19 due to it being all electronic

Weaknesses:

• Can become obsessive if not moderated correctly

• Can cause joint pains due to excessive time gaming

• Lack of physical activity leading to things such as obesity

• Can affect a person's sleep schedule negatively

  
  

  
  

massive audience and viewership

sponsors like cocacola and redbull

WEAKNESSES

Toxicity of players

limited infrastructure

regulations

cheating

OPPORTUNITIES

professionalism

structural and efficiency plays

new payment operations

THREATS

segmented fanbase

game disruption

healthy living advocacy