DRP by preeti malik https://padlet.com/preetimalik1999/zsmt2246iz4uzlgl en-us 2022-12-14 01:56:56 UTC 2022-12-14 04:54:49 UTC hello@padlet.com CRAFTING INCLUSIVE ADVERTISEMENTS FOR MAINSTREAM MEDIA preetimalik1999 https://padlet.com/preetimalik1999/zsmt2246iz4uzlgl/wish/2420013989 2022-12-14 02:33:27 UTC https://padlet.com/preetimalik1999/zsmt2246iz4uzlgl/wish/2420013989 COCA COLA HILLTOP AD preetimalik1999 https://padlet.com/preetimalik1999/zsmt2246iz4uzlgl/wish/2420018252
Inclusive campaign messaging isn’t new. Coca-Cola’s iconic ‘Hilltop’ advert was one of the first to embrace people in the real world and truly mirror its consumers.


]]> 2022-12-14 02:38:22 UTC https://padlet.com/preetimalik1999/zsmt2246iz4uzlgl/wish/2420018252 INCLUSIVE ADVERTISING preetimalik1999 https://padlet.com/preetimalik1999/zsmt2246iz4uzlgl/wish/2420019854 An inclusive campaign is a marketing strategy that appeals to diverse audiences. Inclusive campaigns seek to bypass societal preconceptions about any demographic: gender, sexuality, race, ethnicity, disability, different background, and so forth.]]> 2022-12-14 02:40:27 UTC https://padlet.com/preetimalik1999/zsmt2246iz4uzlgl/wish/2420019854 ADVERTISING preetimalik1999 https://padlet.com/preetimalik1999/zsmt2246iz4uzlgl/wish/2420026434 An advertisement is a public service announcement that promotes a product, business, or service in order to generate attention, engagement, and sales. Advertisements appear in a variety of formats, ranging from text to interactive video.]]> 2022-12-14 02:47:58 UTC https://padlet.com/preetimalik1999/zsmt2246iz4uzlgl/wish/2420026434 ADS GONE WRONG preetimalik1999 https://padlet.com/preetimalik1999/zsmt2246iz4uzlgl/wish/2420030106 In one of the most controversial ads ever created, the animal rights group urged people in Jacksonville, Florida to “go vegetarian” to lose weight and help protect animals. ]]> 2022-12-14 02:51:50 UTC https://padlet.com/preetimalik1999/zsmt2246iz4uzlgl/wish/2420030106 ADS GONE WRONG preetimalik1999 https://padlet.com/preetimalik1999/zsmt2246iz4uzlgl/wish/2420031452 The cosmetics company released print ads showing a dark-skinned woman removing her shirt to become a light-skinned woman. Dove apologized for the ad after the hashtag #BoycottDove was trending on Twitter.]]> 2022-12-14 02:53:19 UTC https://padlet.com/preetimalik1999/zsmt2246iz4uzlgl/wish/2420031452 LGBTQ preetimalik1999 https://padlet.com/preetimalik1999/zsmt2246iz4uzlgl/wish/2420035990 The LGBT community is a loosely defined grouping of lesbian, gay, bisexual, transgender, and other queer individuals united by a common culture and social movements.]]> 2022-12-14 02:58:39 UTC https://padlet.com/preetimalik1999/zsmt2246iz4uzlgl/wish/2420035990 PROBLEM STATEMENT preetimalik1999 https://padlet.com/preetimalik1999/zsmt2246iz4uzlgl/wish/2420083626
Studies show how LGBTQ inclusive advertisements primarily concentrated on how they affected viewers' purchase intentions and attitudes toward the advertised brand. Despite the importance of their findings, it is still unclear if LGBT-inclusive advertising can have positive societal impacts that go beyond purely economic ones.



]]> 2022-12-14 04:06:42 UTC https://padlet.com/preetimalik1999/zsmt2246iz4uzlgl/wish/2420083626 REVIEW OF LITERATURE preetimalik1999 https://padlet.com/preetimalik1999/zsmt2246iz4uzlgl/wish/2420088309 'Bisexuality, Mental Health and Media Representation' by Hannah J Johnson

]]> 2022-12-14 04:16:01 UTC https://padlet.com/preetimalik1999/zsmt2246iz4uzlgl/wish/2420088309 REVIEW OF LITERATURE preetimalik1999 https://padlet.com/preetimalik1999/zsmt2246iz4uzlgl/wish/2420089989 "Perspective of LGBTQ Emerging Adults on the Depiction and Impact of Media Representation," by Lauren B. McInroy]]> 2022-12-14 04:18:54 UTC https://padlet.com/preetimalik1999/zsmt2246iz4uzlgl/wish/2420089989 REVIEW OF LITERATURE preetimalik1999 https://padlet.com/preetimalik1999/zsmt2246iz4uzlgl/wish/2420091365 Making Diversity Conform: An Intersectional Longitudinal Analysis of LGBT-Specific Mainstream Media Advertisement," by Ana-Isabel Nölke]]> 2022-12-14 04:21:14 UTC https://padlet.com/preetimalik1999/zsmt2246iz4uzlgl/wish/2420091365 REVIEW OF LITERATURE preetimalik1999 https://padlet.com/preetimalik1999/zsmt2246iz4uzlgl/wish/2420097514 LGBTQ

Misrepresentation]]> 2022-12-14 04:30:36 UTC https://padlet.com/preetimalik1999/zsmt2246iz4uzlgl/wish/2420097514 OBJECTIVES preetimalik1999 https://padlet.com/preetimalik1999/zsmt2246iz4uzlgl/wish/2420099109

  • To what extent does exposure to advertising featuring LGBTQ characters influence viewers' opinions toward these groups?
    • ]]>     2022-12-14 04:33:15 UTC https://padlet.com/preetimalik1999/zsmt2246iz4uzlgl/wish/2420099109     METHODOLOGY preetimalik1999 https://padlet.com/preetimalik1999/zsmt2246iz4uzlgl/wish/2420099998 Qualitative Research Methodology]]> 2022-12-14 04:34:41 UTC https://padlet.com/preetimalik1999/zsmt2246iz4uzlgl/wish/2420099998 DATA COLLECTION preetimalik1999 https://padlet.com/preetimalik1999/zsmt2246iz4uzlgl/wish/2420100594 Secondary - articles, papers, blogs mentioned in the literature review]]> 2022-12-14 04:35:43 UTC https://padlet.com/preetimalik1999/zsmt2246iz4uzlgl/wish/2420100594 DATA COLLECTION preetimalik1999 https://padlet.com/preetimalik1999/zsmt2246iz4uzlgl/wish/2420101022 Primary - Observation, Interview, Questionnaire, Survey, Visual research ]]> 2022-12-14 04:36:25 UTC https://padlet.com/preetimalik1999/zsmt2246iz4uzlgl/wish/2420101022 ANALYSIS preetimalik1999 https://padlet.com/preetimalik1999/zsmt2246iz4uzlgl/wish/2420101401
    Narrative analysis is a method used to interpret research participants’ stories—things like testimonials, case studies, interviews, and other text or visual data.
    Narrative analysis provides product teams with valuable insight into the complexity of customers’ lives, feelings, and behaviors.
    ]]>     2022-12-14 04:37:01 UTC https://padlet.com/preetimalik1999/zsmt2246iz4uzlgl/wish/2420101401     ANALYSIS preetimalik1999 https://padlet.com/preetimalik1999/zsmt2246iz4uzlgl/wish/2420102312
    Discourse analysis is the act of researching the underlying meaning of qualitative data. It involves the observation of texts, audio, and videos to study the relationships between the information and its context.

    ]]>     2022-12-14 04:38:16 UTC https://padlet.com/preetimalik1999/zsmt2246iz4uzlgl/wish/2420102312     preetimalik1999 https://padlet.com/preetimalik1999/zsmt2246iz4uzlgl/wish/2420103091
  • What are viewers' perceptions of advertising featuring LGBTQ characters in varied degrees of protagonism? 

    • ]]>     2022-12-14 04:39:35 UTC https://padlet.com/preetimalik1999/zsmt2246iz4uzlgl/wish/2420103091     preetimalik1999 https://padlet.com/preetimalik1999/zsmt2246iz4uzlgl/wish/2420103472
  • Inclusive advertisements and the current trend toward LGBTQ -inclusive advertising in general?
    • ]]>     2022-12-14 04:39:57 UTC https://padlet.com/preetimalik1999/zsmt2246iz4uzlgl/wish/2420103472     preetimalik1999 https://padlet.com/preetimalik1999/zsmt2246iz4uzlgl/wish/2420103589
  • It’s impact on buying behavior
    • ]]>     2022-12-14 04:40:12 UTC https://padlet.com/preetimalik1999/zsmt2246iz4uzlgl/wish/2420103589     preetimalik1999 https://padlet.com/preetimalik1999/zsmt2246iz4uzlgl/wish/2420103838 Is it a marketing imperative today?]]> 2022-12-14 04:40:39 UTC https://padlet.com/preetimalik1999/zsmt2246iz4uzlgl/wish/2420103838 SCOPE preetimalik1999 https://padlet.com/preetimalik1999/zsmt2246iz4uzlgl/wish/2420105390 social movements and social media have forced retail brands to consider who they are, who they market to and how they represent themselves. This has led to the current hot topic: diversity and inclusion. ]]> 2022-12-14 04:43:18 UTC https://padlet.com/preetimalik1999/zsmt2246iz4uzlgl/wish/2420105390 preetimalik1999 https://padlet.com/preetimalik1999/zsmt2246iz4uzlgl/wish/2420105555 Consumers want authenticity and a commitment to inclusion and diversity 365 days a year, not just during a celebratory month.]]> 2022-12-14 04:43:33 UTC https://padlet.com/preetimalik1999/zsmt2246iz4uzlgl/wish/2420105555 LIMITATIONS preetimalik1999 https://padlet.com/preetimalik1999/zsmt2246iz4uzlgl/wish/2420110112
  • Lack of awareness about inclusivity
  • Lack of awareness about LGBTQ
  • Not being able to understand the emotions of the people from the community
  • Message going wrong
  • Brand risk
  • Lack of education and experience
  • Losing a few customers
  • Mental Health

    • ]]>     2022-12-14 04:51:04 UTC https://padlet.com/preetimalik1999/zsmt2246iz4uzlgl/wish/2420110112     The industry itself is not diverse preetimalik1999 https://padlet.com/preetimalik1999/zsmt2246iz4uzlgl/wish/2420110423 The advertising industry—across the ecosystem and at all levels is not representative, which is itself a barrier to creating represen- tative and inclusive content.]]> 2022-12-14 04:51:40 UTC https://padlet.com/preetimalik1999/zsmt2246iz4uzlgl/wish/2420110423 Lack of leadership mandate preetimalik1999 https://padlet.com/preetimalik1999/zsmt2246iz4uzlgl/wish/2420110703 Some organizations lack a clear mandate and active support from their leadership to
    create representative and inclusive content.
    ]]>     2022-12-14 04:52:05 UTC https://padlet.com/preetimalik1999/zsmt2246iz4uzlgl/wish/2420110703     Difficulty valuing long-term benefits preetimalik1999 https://padlet.com/preetimalik1999/zsmt2246iz4uzlgl/wish/2420111115 Marketing organizations are better equipped to understand short-term costs and
    potential risks than they are to measure the positive impacts of representation and
    inclusion on long-term business outcomes.
    ]]>     2022-12-14 04:52:55 UTC https://padlet.com/preetimalik1999/zsmt2246iz4uzlgl/wish/2420111115     Agencies reacting to client direction preetimalik1999 https://padlet.com/preetimalik1999/zsmt2246iz4uzlgl/wish/2420111482 Without a mandate from their clients, agency leaders are not incentivized to invest
    in creating representative and inclusive content.
    ]]>     2022-12-14 04:53:38 UTC https://padlet.com/preetimalik1999/zsmt2246iz4uzlgl/wish/2420111482     Lack of awareness of tools and resources preetimalik1999 https://padlet.com/preetimalik1999/zsmt2246iz4uzlgl/wish/2420111749 Individuals lack awareness of and access to the knowledge, skills, resources, and tools to create representative and inclusive content.]]> 2022-12-14 04:54:06 UTC https://padlet.com/preetimalik1999/zsmt2246iz4uzlgl/wish/2420111749 Just an advertising strategy so sometimes the messages come out wrong preetimalik1999 https://padlet.com/preetimalik1999/zsmt2246iz4uzlgl/wish/2420111983 2022-12-14 04:54:31 UTC https://padlet.com/preetimalik1999/zsmt2246iz4uzlgl/wish/2420111983 Leaving out many communities when focusing on LGBTQ preetimalik1999 https://padlet.com/preetimalik1999/zsmt2246iz4uzlgl/wish/2420112120 2022-12-14 04:54:49 UTC https://padlet.com/preetimalik1999/zsmt2246iz4uzlgl/wish/2420112120