In a competitive marketplace, activism can help a brand stand out and establish a unique identity. However, the brand could also face a backlash from those who disagree with its stance. If the brand's activism is perceived by consumers as insincere or opportunistic, it could damage the brand's reputation and image.

Recognising the need for change

Taking action to make change happen

Negative：Starbucks' #RaceTogether campaign has been criticized because the brand does not share the corporate values it promotes.

Activities that a pet supply company can start include:

#TNR (Trap-Neuter-Return) for Campus Stray Cats#

#3% of the profits from every product sold will be donated to rescue stray animals#.

#Weekend Adoption Event by XX Company#.

Through the display of products by disabled models, firstly job opportunities are created for disabled people . Secondly, the combination of the lululemon and the disabled models show positive and tenacious vitality, bringing some mental encouragement to the disabled. They can resonate with consumers who are often overlooked by traditional media.

Such product displays appeal to a wider consumer base and allow brands to reach more markets. Such activities also increase public awareness and understanding of people with disabilities and other minority groups, and promote a more inclusive and inclusive society.

On social media, those propagandas has attracted the attention and discussion of citizens, most of whom are supportive and appreciative. So, I think this is a successful act of activism by lululemon.

Lululemon's core philosophy is to promote an active lifestyle and overall well-being. By organizing community events such as yoga classes and fitness activities, they encourage people to maintain a healthy lifestyle.

Lululemon actively promotes diversity and inclusion and strives to reflect these values in its products, advertising, and employee team. Their advertising and marketing campaigns have also focused on showcasing diversity, aiming to resonate with and support a broader range of people.​

In daily life, I love to watch short videos. When I watch some high-quality short videos that promote gender equality, I would actively click like, write comments and retweet them to help the video expand its reach and spark discussion. When I met vulgar short videos that deepen the stereotype of women, I would immediately report and complain to the platform in hopes that they will remove them. While women around the world are fighting for gender equality, these sleazy bloggers are doing the opposite. It makes me feel so sad.

I will also actively support female artists, writers, directors, buying and promoting their works, to provide more stages for women's voices.

R&W：Before the exam, read the guide carefully and find the text specified in the guide. Read the questions before you start writing. Pay attention to the construction of the framework. Each body paragraphs should have a topic sentence, a supporting sentence and a concluding sentence. collect some transition signals , academic words before the test.