• consumers may be any age

• do consumers want different textures

• consumers like being able to adjust the temperature

• is there a theme

• some consumers might not want scents

• are there other companies like this

• what sizes

• how heavy

• consumers like sensory toys

2: different texture as the stuffing in the limbs, tail, ears ect. and an optional scent

3: textured stuffing and heated/cooled