20. A bike that is also a washing machine
21. A hybrid pogo stick and unicycle
22. Self-cleaning litter boxes that also serve as a planter
23. Smart backpacks that double as personal flotation devices
24. Lawn-mowing drones
25. Trampoline that adjusts to your jumping style
26. Music software that generates a never-ending playlist that never repeats
27. Vape that gives you essential oils and vitamins

28. Adapters that morph to suit any port
29. Smart water bottle that reminds you to stay hydrated
30. Smartphone camera lenses for professional-grade photography
31. Antique valuation website (with sales data)
32. A camping massage chair
33. Camping tents with built-in waterslides
34. Bike with built-in propellers for flying
35. A skateboard that massages your feet
36. Sparkly toothpaste for kids
37. A toaster that burns motivational messages onto your toast
38. Fog-proof bathroom mirror
39. A fridge that analyses its contents and can suggest a recipe based on the ingredients available
40. Self-watering plant pot
41. A coffee table with a built-in fire pit
42. A desk made out of whiteboard that you can draw on
43. A coffee table aquarium
44. A coffee table display cabinet
45. Smart bike lock unlocked by your phone
46. A home security robot that explodes
47. A portable directional noise-cancellation device
48. Insertable technology that filters allergens from the air
49. A photo-printing smartphone case
50. A silly little gadget thingy
51. More painful tattoo for the challenge of it
52. Bluetooth earbuds for two people
53. Toy dog that also carries a laundry basket
54. Bendable computer monitor
55. Text-to-speech glasses
56. See-through coffins
57. Edible plastic
58. Flying baby hamster toy for dogs
59. Miniature AI-powered RC shopping cart
60. A levitating microphone

1. Clean the ocean
2. Preventing Axolotl extinction
3. Stopping Hong Kong ivory trade
4. Stopping illegal begging crime rings
5. Providing support for families with addiction
6. Supporting disaster relief
7. Promoting ethical business practices
8. Protecting the rights of sex workers
9. Combatting homelessness
10. Supporting small businesses and entrepreneurship
11. Fighting against police brutality
12. Promoting peace and non-violence
13. Combatting human trafficking
14. Eliminating child labour
15. Water conservation and access
16. Using public transport instead of cars
17. Psychodelic therapy for mental health treatment
18. Promoting biodiversity in urban areas
19. Free pet healthcare
20. Refurbishing and donating bikes to low-income communities

Age: 30-45 years old
Gender: N/A
Interests: Flat earth (predominantly), science, truth-seeking, education, learning, government distrust, quality time with children, exploring new activities with children
Education: High school completion or higher
Income: Middle to upper-middle-class with disposable income for educational toys and activities
Location: Urban or suburban areas with access to shops and materials

Buying for

Age: 7-12 years old
Gender: N/A
Interest: Science, technology, engineering, and mathematics (STEM), nature, experimentation, hands-on-learning
Education: Elementary or middle school students
Income: N/A (the kit is bought by parents, affordably priced)
Location: Urban or suburban areas with access to shops and materials

- Why is it a problem for them?
The knowledge can't be passed down effectively as it's hard to explain the flat earth theory.
There are minimal other products to help parents with this dilemma.
It's hard for kids to learn about flat earth as most media portrays spherical earth.
Flat earth theory is taboo, so it's unlikely that children have accurate knowledge or beliefs about it.
It is not a scientifically accepted view and is widely considered a conspiracy theory.
Most children learn about the spherical shape of the earth in school through science classes and textbooks, and the flat earth isn't talked about at school.
Media has portrayed that the earth is round, however, this is untrue.

- What do I need to say or show in the promo video that will persuade my audience to take action?
Have you lost faith in humanity?
Do you disagree with mainstream media?
Do you not want your children to be sheep?
Do you want to give your kids the best education possible?
Do you believe in hands-on learning?
Do you want to give your kids a tool they can use for the rest of their life?

- What does my target audience already know, think or feel about my message?
They agree with it and want more educational tools to spread their message.
They want science kits that differ from the standard belief.
They want to be able to teach their kids a unique view that is not widespread without facing backlash.

My marketing strategy for my product was strengthened by this, as I gained greater insight into the need to specifically target flat-earther parents as potential buyers. The advertisement I create must be relevant to this audience, as non-flat-earthers might not purchase my product as it does not align with their beliefs.

This idea was reiterated through much of the research I did, and I think that an effective advertisement for a flat earth science kit would need to build off this idea of conspiracy theorists being smug, superior, and over-confident.

Ultimately, I am sticking to handwritten font for now, while planning to use a bolder form of type for the name on the box. I think with the right pairing of fonts this combo will work very well together, and both will ideally be equally detailed, coloured, and dominant in various regards.