https://padlet.com/beadono96/zomwrjkp0ensgsk7 en-us 2022-04-27 10:00:44 UTC 2022-06-14 14:18:41 UTC hello@padlet.com beadono96 https://padlet.com/beadono96/zomwrjkp0ensgsk7/wish/2172033854 2022-05-05 20:21:58 UTC https://padlet.com/beadono96/zomwrjkp0ensgsk7/wish/2172033854 beadono96 https://padlet.com/beadono96/zomwrjkp0ensgsk7/wish/2185388052 Diesel flagship store in Knightsbridge, London; the store has really easy layout and the wall bays are divided by stories. The front threshold has the latest drop/high season part of the collection, at the back we can find the Denim Library, with a wide collection of trousers, shirts, jackets and coats part of the seasonless denim collection ideated by Glenn Martens.]]> 2022-05-16 09:06:31 UTC https://padlet.com/beadono96/zomwrjkp0ensgsk7/wish/2185388052 beadono96 https://padlet.com/beadono96/zomwrjkp0ensgsk7/wish/2185714876 2022-05-16 13:31:04 UTC https://padlet.com/beadono96/zomwrjkp0ensgsk7/wish/2185714876 beadono96 https://padlet.com/beadono96/zomwrjkp0ensgsk7/wish/2185765701 In this article, it is explained the strategy behind Renzo Rosso's choice of giving up is position in Diesel and leaving the Creative Director position to Belgian designer Glenn Martens: a creative young artist that collaborated already with Diesel with the Red Tag Project and has the chance to take back the brand to its golden time. Martens is combining items and cuts of the Diesel DNA with his aesthetic and perception of the brand, making it more relevant for younger consumers.]]> 2022-05-16 13:58:56 UTC https://padlet.com/beadono96/zomwrjkp0ensgsk7/wish/2185765701 beadono96 https://padlet.com/beadono96/zomwrjkp0ensgsk7/wish/2185770985 Diesel's CEO Massimo Piombini and Creative Director, after the popularity of sportswear during the pandemic, have decided to create the first sport capsule collection of the brand, specifically targeted to female consumer; this choice has been taken after data showed how the majority of the consumers of sportswear are female and the brand has not been relevant for this part of the population for a long time. ]]> 2022-05-16 14:01:55 UTC https://padlet.com/beadono96/zomwrjkp0ensgsk7/wish/2185770985 beadono96 https://padlet.com/beadono96/zomwrjkp0ensgsk7/wish/2185778882 Sustainability is now a key point in making sure a business is able to stay afloat. Luxury retailers like Selfridges and Harrods are looking for permanent solutions to the problems that the fashion industry causes and especially, with the rising of e-commerce during the pandemic, one of the main problems to look at is the return and how they are affecting the planet. As brick and mortar retailer are able to go back to direct contact with the customers, the online industry needs to find new sustainable and emerging designer to work with, that can maybe produce made to order and actually make a change.]]> 2022-05-16 14:06:10 UTC https://padlet.com/beadono96/zomwrjkp0ensgsk7/wish/2185778882 beadono96 https://padlet.com/beadono96/zomwrjkp0ensgsk7/wish/2185780497 After the pandemic and hard restrictions, retailers have decided to embrace this new found freedom and are creating full immersive experiences for their customer; what has changed from before the pandemic, is the whole experience that people want to feel when coming into a store, purchasing is not the only goal. With Covid and the closure of multiple stores globally, and being accessed to online retailers easy for the majority of the population, creating full immersive experiences in store is fundamental to create longevity and interest.]]> 2022-05-16 14:07:02 UTC https://padlet.com/beadono96/zomwrjkp0ensgsk7/wish/2185780497 beadono96 https://padlet.com/beadono96/zomwrjkp0ensgsk7/wish/2185919525 This article explores the shift of customer behaviour after the pandemic. What is interesting to see is how the younger generations, Gen Z in particular, are the major buyers of luxury items; their approach to fashion is "buy to invest" has been major in the luxury market, driving sales up the roof. 
Businesses need to focus their strategies on these consumers, with a key interest in sustainability and circular economy.

]]> 2022-05-16 15:21:14 UTC https://padlet.com/beadono96/zomwrjkp0ensgsk7/wish/2185919525 beadono96 https://padlet.com/beadono96/zomwrjkp0ensgsk7/wish/2185928926 In this article I have found interest materials that could be a turning point for my range; an interesting one that I think would work perfectly for my range and eventually for Diesel is the collagen based material, an alternative to animal leather, that recreates the same touch-feeling as leather but instead created in a lab (invention of Modern Meadow )



]]> 2022-05-16 15:26:41 UTC https://padlet.com/beadono96/zomwrjkp0ensgsk7/wish/2185928926 beadono96 https://padlet.com/beadono96/zomwrjkp0ensgsk7/wish/2185935463 Available at: https://www.wgsn.com/fashion/article/93609
in this article I have came across new innovative materials, like hemp fiber that mixed with BCI cotton can produce a more sustainable kind of denim, with more property such as UV resistance or breathability.]]> 2022-05-16 15:30:15 UTC https://padlet.com/beadono96/zomwrjkp0ensgsk7/wish/2185935463 beadono96 https://padlet.com/beadono96/zomwrjkp0ensgsk7/wish/2197746732 Massimo Piombini, CEO since 2019, created a new strategy to get the brand back to its position as a leading pioneering company in the fashion industry; his "Sunshine Project" focuses on 4 categories of customers and their personal style. What Piombini aims to do in collaboration with Glenn Martens (Creative Director) is to remodel the whole collection, cut out extra categories and product selection so to aim specifically to these groups of customers and to increase profitability. ]]> 2022-05-24 13:54:26 UTC https://padlet.com/beadono96/zomwrjkp0ensgsk7/wish/2197746732 beadono96 https://padlet.com/beadono96/zomwrjkp0ensgsk7/wish/2197752358 Fall 22 collection is the epitome of Y2 aesthetic and innovative approach to fashion using such an everyday fabric as denim; with this collection, Martens wants to show Diesel's audience how it is possible to create bespoke pieces using overstock and producing it closer to home.]]> 2022-05-24 13:58:00 UTC https://padlet.com/beadono96/zomwrjkp0ensgsk7/wish/2197752358 beadono96 https://padlet.com/beadono96/zomwrjkp0ensgsk7/wish/2197764685 2022-05-24 14:05:48 UTC https://padlet.com/beadono96/zomwrjkp0ensgsk7/wish/2197764685 beadono96 https://padlet.com/beadono96/zomwrjkp0ensgsk7/wish/2197766791 2022-05-24 14:07:02 UTC https://padlet.com/beadono96/zomwrjkp0ensgsk7/wish/2197766791 beadono96 https://padlet.com/beadono96/zomwrjkp0ensgsk7/wish/2203790923 2022-05-29 23:33:39 UTC https://padlet.com/beadono96/zomwrjkp0ensgsk7/wish/2203790923 beadono96 https://padlet.com/beadono96/zomwrjkp0ensgsk7/wish/2203800290 2022-05-29 23:50:56 UTC https://padlet.com/beadono96/zomwrjkp0ensgsk7/wish/2203800290 beadono96 https://padlet.com/beadono96/zomwrjkp0ensgsk7/wish/2203800356 2022-05-29 23:51:03 UTC https://padlet.com/beadono96/zomwrjkp0ensgsk7/wish/2203800356 beadono96 https://padlet.com/beadono96/zomwrjkp0ensgsk7/wish/2203800405 2022-05-29 23:51:09 UTC https://padlet.com/beadono96/zomwrjkp0ensgsk7/wish/2203800405 beadono96 https://padlet.com/beadono96/zomwrjkp0ensgsk7/wish/2205117277 I started my research by looking at social media. BOF posted an article about the brand, how Glenn Martens pieces were easily spotted on celebrities like Dua Lipa, Rihanna and Bella Hadid. Renzo Rosso, in 2019, literally put his baby, the brand he founded and build from the ground up, to CEO Massimo Piombini and the Creative Director Glenn Martens, leaving them the possibility to create something new and contemporary, something that would interest young people and would show Diesel position in the fashion industry; Rosso knows that being a private owned conglomerate makes it hard to compete with the big French groups as LWMH and Kering but he's showing his full support. 
I have also looked at Angus Cloud and Diesel profiles on Instagram; I have found the cover for In The Know magazine where Cloud is wearing full Diesel Spring 2022, a matching greyish nylon set.]]> 2022-05-30 22:49:01 UTC https://padlet.com/beadono96/zomwrjkp0ensgsk7/wish/2205117277 beadono96 https://padlet.com/beadono96/zomwrjkp0ensgsk7/wish/2213298422 Diesel published this book 3 years ago and it is available to purchase online and in store; it explores the brand's beginning and evolution, starting from a single pair of denim that owner Renzo Rosso made himself with his mother's sewing machine to the latest collection before the publishing of the book, SS20. There are important employees feedback and amazing images from past campaigns/collaboration; also, it shows the genius behind Renzo Rosso, an average guy from norther Italy that with a simple vision managed to travel the world and create a global brand from scratch, creating everything himself for almost 40 years, seeing the world around him change and evolve and not getting scared of it, but instead embracing it and create something fresh.]]> 2022-06-07 08:19:51 UTC https://padlet.com/beadono96/zomwrjkp0ensgsk7/wish/2213298422 beadono96 https://padlet.com/beadono96/zomwrjkp0ensgsk7/wish/2213298674 for this comp shop I went to some of the stores and sub sequentially to Selfridges and look at the difference between the collections. The collections were really similar, with plain bottoms and mostly raw/clean cuts for the denim; most of the colour used was across categories like t-shirts and sweatshirts. I think that the closeness to the summer sales made it quite hard for the stores to put on display the new exciting stuff, with the preview collection dropping in a couple of weeks and therefore not ready to be out. Looking at the denim, Squared definitely is the one with the highest price point ( especially being made in Italy and having the most customised products between all of them). ]]> 2022-06-07 08:20:07 UTC https://padlet.com/beadono96/zomwrjkp0ensgsk7/wish/2213298674 beadono96 https://padlet.com/beadono96/zomwrjkp0ensgsk7/wish/2213449955 2022-06-07 10:39:49 UTC https://padlet.com/beadono96/zomwrjkp0ensgsk7/wish/2213449955 beadono96 https://padlet.com/beadono96/zomwrjkp0ensgsk7/wish/2213450360 2022-06-07 10:40:23 UTC https://padlet.com/beadono96/zomwrjkp0ensgsk7/wish/2213450360 beadono96 https://padlet.com/beadono96/zomwrjkp0ensgsk7/wish/2213455360 2022-06-07 10:46:35 UTC https://padlet.com/beadono96/zomwrjkp0ensgsk7/wish/2213455360 beadono96 https://padlet.com/beadono96/zomwrjkp0ensgsk7/wish/2213611750 More and more retailers are coming out with ideas to create a more sustainable way of conducting retail; using unused spaces, old installations are just some of the sustainable ideas that this retailers have. The Future From Waste Lab is a business based in Melbourne that aims to create a platform in which brands that want to be sustainable can experiment their idea of retail, either physical or digital.
As for my range, my initial idea pushed me to create three pop up store for the event and the presentation of the range but later on, once I realised the amount of stores that Diesel has around the world, I have decided to move them into three flagship stores, New York, London and Milan.]]> 2022-06-07 13:15:44 UTC https://padlet.com/beadono96/zomwrjkp0ensgsk7/wish/2213611750 beadono96 https://padlet.com/beadono96/zomwrjkp0ensgsk7/wish/2213626886 Massimo Piombini stepped down from his position as CEO after almost three years; his Sunshine Project made possible for Diesel to come back into the fashion industry with a bang and with a lot of expectations for the future.]]> 2022-06-07 13:27:30 UTC https://padlet.com/beadono96/zomwrjkp0ensgsk7/wish/2213626886 beadono96 https://padlet.com/beadono96/zomwrjkp0ensgsk7/wish/2213630769 it is always more common for fashion houses to create their own version of digital pieces to then be sold into the Metaverse. I think that the most forward looking brand at the moment, considering their digital footprint, is definitely Balenciaga: we just need to look at BalenciagaxFortnite, the SS22 fashion show realised featured in an episode of the Simpsons. If we look at Diesel, they just recently lunched their partnership with NFT's, including some pieces from the FW 22 collection; it is a first step into a fast changing fashion industry and hopefully it will be carry on in the future. ]]> 2022-06-07 13:30:35 UTC https://padlet.com/beadono96/zomwrjkp0ensgsk7/wish/2213630769 beadono96 https://padlet.com/beadono96/zomwrjkp0ensgsk7/wish/2213671678 Available at: https://www.wgsn.com/insight/article/93318

]]> 2022-06-07 14:03:18 UTC https://padlet.com/beadono96/zomwrjkp0ensgsk7/wish/2213671678 beadono96 https://padlet.com/beadono96/zomwrjkp0ensgsk7/wish/2213674400 Available at: https://www.wgsn.com/insight/article/93318

]]> 2022-06-07 14:05:30 UTC https://padlet.com/beadono96/zomwrjkp0ensgsk7/wish/2213674400 beadono96 https://padlet.com/beadono96/zomwrjkp0ensgsk7/wish/2219602844 2022-06-13 14:10:28 UTC https://padlet.com/beadono96/zomwrjkp0ensgsk7/wish/2219602844 beadono96 https://padlet.com/beadono96/zomwrjkp0ensgsk7/wish/2219634918 2022-06-13 14:37:31 UTC https://padlet.com/beadono96/zomwrjkp0ensgsk7/wish/2219634918 beadono96 https://padlet.com/beadono96/zomwrjkp0ensgsk7/wish/2219639355 2022-06-13 14:41:05 UTC https://padlet.com/beadono96/zomwrjkp0ensgsk7/wish/2219639355 beadono96 https://padlet.com/beadono96/zomwrjkp0ensgsk7/wish/2219643189 2022-06-13 14:44:06 UTC https://padlet.com/beadono96/zomwrjkp0ensgsk7/wish/2219643189 beadono96 https://padlet.com/beadono96/zomwrjkp0ensgsk7/wish/2219696095 2022-06-13 15:32:05 UTC https://padlet.com/beadono96/zomwrjkp0ensgsk7/wish/2219696095 beadono96 https://padlet.com/beadono96/zomwrjkp0ensgsk7/wish/2220531551 The 1DR bag has been the "IT ITEM" for SS22, it has been sold out in Europe and North America now for over a month and it doesn't seem to slow down. The interest of the female customers has been unprecedented and hopefully, in the future, Glenn Martens will come up with some groundbreaking ideas for the male customers.]]> 2022-06-14 08:22:45 UTC https://padlet.com/beadono96/zomwrjkp0ensgsk7/wish/2220531551 beadono96 https://padlet.com/beadono96/zomwrjkp0ensgsk7/wish/2220756500 2022-06-14 12:48:20 UTC https://padlet.com/beadono96/zomwrjkp0ensgsk7/wish/2220756500 beadono96 https://padlet.com/beadono96/zomwrjkp0ensgsk7/wish/2220773067 2022-06-14 13:04:32 UTC https://padlet.com/beadono96/zomwrjkp0ensgsk7/wish/2220773067 beadono96 https://padlet.com/beadono96/zomwrjkp0ensgsk7/wish/2220842524 2022-06-14 14:03:16 UTC https://padlet.com/beadono96/zomwrjkp0ensgsk7/wish/2220842524 beadono96 https://padlet.com/beadono96/zomwrjkp0ensgsk7/wish/2220844886 2022-06-14 14:05:27 UTC https://padlet.com/beadono96/zomwrjkp0ensgsk7/wish/2220844886 beadono96 https://padlet.com/beadono96/zomwrjkp0ensgsk7/wish/2220853756 2022-06-14 14:13:37 UTC https://padlet.com/beadono96/zomwrjkp0ensgsk7/wish/2220853756 beadono96 https://padlet.com/beadono96/zomwrjkp0ensgsk7/wish/2220855703 2022-06-14 14:15:20 UTC https://padlet.com/beadono96/zomwrjkp0ensgsk7/wish/2220855703