1. Does adding culture, history, or meaning to coffee products make a brand more memorable to consumers? -- 2. How does Trung Nguyên Legend compare to Starbucks in terms of brand image, products, and market strategy? by 박지숙

2025-05-27 05:53:13 UTC

Yes, as the industry is really competitive, having added meaning helps them differentiate themselves
Trung Nguyen: trafitional and cultural company; Starbucks: trendy, international with seasonal menue

englishqnaboardformystudents — 2025-05-27 05:54:13 UTC

A1. It depends on the culture since we think for those who can relate to the culture it can be memorable. Also, it also depends on what kind of product the brand is selling.

A2. Trung Nguyên name is difficult for most of the people compared to Starbucks, and the brand seems to be just focusing on keeping their authentic cultural image.

2025-05-27 05:54:52 UTC

Yea for me after learning the Vietnamese culture and the process made, I would like to try the coffee.
no, cause it will look associating the culture in the company will be look untrustworthy.
Starbucks is popular and expensive global coffee brand. We didn’t know the Vietnamese coffee before. We think Trung Nguyen more of local brand.