Go1 has since its creation in 2015 propelled itself to become the largest online learning library, solidifying its position at the very forefront

of the Enterprise Tech industry (Go1, 2025). The remarkable growth experienced during recent years valuates the company at $3 billion,

surpassing US$ 4 million in fundings by September 2023, and ultimately earning the title of a ‘unicorn’ business. (Queensland Government,

2023). During August of the following year, Andrew Barnes appointed Co-Founder Chris Eigeland the sole role of CEO, a strategic

preparation in anticipation of an IPO (Bennett, 2024). The company was also recognized as 71st on TIME and Statista’s World’s Top EdTech

Companies of 2024 (Sliwinski, 2024). By 2025 the company had roughly 600 employees across 19 global offices, supplying over 50 million

users with resources from over 250 providers, all with an intent to reach their vision of 1 billion learners on their platforms (Whittaker,

2023).

GO1 is an Australian business that was started in 2015 by school friends Vu Tran, Andrew Barnes, Chris Eigeland, and Chris Hood. After high school they split up to pursue different career paths, however this would aid their business diversification later down the track. Each of them got back together and discovered how difficult it was to access professional education, and the idea for GO1 was born. GO1 became a platform for upskilling employees and providing quality educational content on the net which was more scares at the time. (Chatterjee & Maini, 2015) Since then their business has become one of the largest online learning platforms.

·      Go1 raised $154 million, valued at over $2 billion after achieving “unicorn” status in 2021

·      In September 2023, Go1 won Scaleup of the Year at the Startup Daily Best in Tech Awards after surpassing a $3 billion valuation. The company continues expanding its AI-driven workplace learning platform, integrating with HR and workplace apps to enhance upskilling. With a mission to reach one billion learners, Go1 remains a leader in corporate education (Bub, 2023)

Today Go1is a market leader in employee online learning and training with a market cap of $2 billion. An unverified estimate also indicated that the company’s revenue in 2024 was $94.2 million (Chatterjee & Maini, 2025).

To further improve its offerings, Go1 has recently started to take advantage of the powerful tool of AI to provide smarter recommendations and smoother curation experiences (Business Wire, 2024).

- Initiatives as for instance Advance Queensland may provide funding and

support to startups, which is vital for growth and innovation (Queensland

Government, n.d). This may be an important factor for when Go1 launches

their robot tutor to the market.

R&D Tax Incentive Program

- The government has also committed more than $1 billion to further boost

innovation, funded by tax incentives.

- However, this incentive places responsibility on the applicant to prove

they are indeed doing innovative and significant business (Triple

Innovation, 2019).

International Trade Agreements

- Certain agreements made with the US provide tech companies access to

the international markets and collaboration opportunities

- For instance: Comprehensive and Progressive Agreement for Trans-Pacific

Partnership (CPTPP), as well as the Free Trade Agreement (FTA) (Australian

Government, n.d)

Data Protection and Privacy Compliance

- Company and products must comply with certain principle-based laws, as

for instance the Australian Privacy Principles (Australian Government, n.d)

Legal

- Regulations that ensure fair trading and consumer protection, in

compliance with Australian Consumer Law. This makes it easier for

businesses to operate while protecting consumers rights (Australian

Government, n.d)

- International Regulations for Data Protection – essential for operations in

international markets

o General Data Protection Regulation (GDPR)

California Consumer Privacy Act (CPPA)

Privacy Act (Secure Privacy, 2025)

• Policies on student assistance and subsidies for tutoring programs

Decreased funding to tertiary educational institutions from the Australian government over the last couple of years (Scott, 2024)

-        Less funding can lead to lower quality of education and a higher demand for tutoring as a supplement

Stricter data protection laws (Clyde & Co, 2024)

-        Requires organizations to be careful with what information they can collect, store and access

-        Increased cost of compliance

-        Can boost trust tied to tutoring services among students

Complex intellectual property twists from the use of AI

-        The use of copyright-protected materials to train AI models have raised questions about whether this is legal or not (Dentons, 2025)

- Cheating could be more common - less regulated

• Inflation and cost-of-living pressures impact students' ability to pay for

private tutoring (The Australia Institute, 2025)

• Institutional funding for academic support services may be affected by

economic downturns (Jha, 2024)

-billing for the AI service

-        Increased household spending (Australian Bureau of Statistics, 2025)

Australia has shifted to a higher skilled, more services-based economy (National Skills Commission, 2021)

-        Increased demand for qualifications and education – more people than ever are acquiring qualifications after school

- The tech sector contributed roughly $167 billion to the economy as of

2022 (Tech Council, n.d). This emphasises the importance of technology in

the economy

- Digital transformation and increased demand for Enterprise Tech

- Inflation and interest rates may affect budgets for technology spending,

potentially decreasing the demand for a high-cost robotic tutor

demand for academic support services (Walden, 2024)

• Increasing parental concerns about future job market competitiveness are

driving greater pressure on students to excel academically (Kaul, 2024)

• Students from lower-income backgrounds may struggle to afford private

tutoring

demand for academic support services (Walden, 2024)

• Increasing parental concerns about future job market competitiveness are

driving greater pressure on students to excel academically (Kaul, 2024)

• Students from lower-income backgrounds may struggle to afford private

tutoring

·       Growth of online learning platforms and digital content libraries (e.g. Khan Academy, Coursera) (Khan Academy, 2025)

·       Increased use of data analytics for personalized learning (Stand Together, n. d.)

Shift in study preferences towards hybrid and online learning (Darby, 2024), leading to more accessibility for studying for everybody no matter where they live (metropolitan/rural area) (Darby, n.d.)