Since psychologist discovered that color has a huge influence on the human mind, companies started to take it into account while creating their marketing campaigns. 
Each color transmits different and unique feelings that are the key for making customers decide , subconsciously, if they should buy or not buy some products.

Like every year, informational campaings give us new diseases information. In 2016, sciencists have discovered the Zika Virus, a new danger disease around some sites of the world.
The Zika is an endemic microorganism in Africa and Asia, and its usually transmited by mosquitoes. This virus develops some symptoms: skin rash, conjunctivitis, mild fever and muscle or joint pain. Adults can be affected easily, but the most affected are the pregnant women. 
There is no cure for Zika Virus, so to prevent the infection is good to drink water or pain-relieving medicines.

Recently media-sources like newspapers and medical websites around the world have been informing about new viruses and illnesses, but the most recent one is the Zika virus. The virus was discovered first in Africa and Asia and it seems to have a kind of similarity with the Dengue virus.
Zika virus isn´t dangerous for adults,but, it is dangerous for pregnant women, because it can produce defects on the unborn babies. Unfortunately  there isn´t any cure for the virus.Doctors recommend a lot of rest in order to deal with the virus

Teenage is a very difficult period in the life of parents and kids. Sometimes teenagers join gangs and try forbidden substances though they don´t want to become criminals. For them it´s like becoming part of a usual social club. Nevertheless some of them will commit criminals acts in adulthood.

So parents must be aware if their child wears special symbols, has too much money and so on because he/she might be a member of a gang.

Generation Z are people born between 1990 and 2000. This generation has been in contact with internet since they have born and they cannot imagine their lives without internet access or social media services.
This has its advantages and disadvantages. On the one hand, they surf easily in the internet, so they can found information faster and they have diverse personalities. On the other hand, they cannot use their long term memory, they have short concentration spans and they have access to any Internet content.

Every year,psychologists make amazing discoveries about the ways the human brain works.Specialists have revealed numerous correlations between an individual´s behaviour and ways of thinking.One of the discoveries is the influence of color on the human mind-in particular,on the decision making process.

Science has provided numerous confirmations to this thesis.A study reveals that the first impression a customer makes about a product is based on the product´s color in 90% of cases. Many famous brands keep using the same colors in their logos to catch the customer attention because of their popularity.

Psychological mechanisms underlying this correlation are rather interesting.The human brain identifies colors as informational clusters,each conveying its own message.Warm bright colors are active and eye catching while cold bright colors are calmer.

It can be seen that colors are used in branding for a solid reason.The majority of customers influenced by a brand´s coloring when deciding wheter to buy or not to buy a certain product.