Customer Relationship Management by https://padlet.com/manjushasanthoshkumar239/zk3fgpinmhcco5gz Lesson 1 - Lesson 7 en-us 2020-06-09 07:27:37 UTC 2020-06-09 11:25:18 UTC hello@padlet.com https://padlet.net/icons/png/1f6ce.png Customer Relationship Management manjushasanthoshkumar239 https://padlet.com/manjushasanthoshkumar239/zk3fgpinmhcco5gz/wish/618297639 2020-06-09 07:37:17 UTC https://padlet.com/manjushasanthoshkumar239/zk3fgpinmhcco5gz/wish/618297639 Benefits of CRM manjushasanthoshkumar239 https://padlet.com/manjushasanthoshkumar239/zk3fgpinmhcco5gz/wish/618313936 2020-06-09 07:47:06 UTC https://padlet.com/manjushasanthoshkumar239/zk3fgpinmhcco5gz/wish/618313936 Cost effective manjushasanthoshkumar239 https://padlet.com/manjushasanthoshkumar239/zk3fgpinmhcco5gz/wish/618315605 2020-06-09 07:48:14 UTC https://padlet.com/manjushasanthoshkumar239/zk3fgpinmhcco5gz/wish/618315605 Better Knowledge of Customers manjushasanthoshkumar239 https://padlet.com/manjushasanthoshkumar239/zk3fgpinmhcco5gz/wish/618317868 2020-06-09 07:49:43 UTC https://padlet.com/manjushasanthoshkumar239/zk3fgpinmhcco5gz/wish/618317868 Enhanced Efficiency manjushasanthoshkumar239 https://padlet.com/manjushasanthoshkumar239/zk3fgpinmhcco5gz/wish/618320244 2020-06-09 07:51:12 UTC https://padlet.com/manjushasanthoshkumar239/zk3fgpinmhcco5gz/wish/618320244 Sustainable Competitive Advantage manjushasanthoshkumar239 https://padlet.com/manjushasanthoshkumar239/zk3fgpinmhcco5gz/wish/618321934 2020-06-09 07:52:16 UTC https://padlet.com/manjushasanthoshkumar239/zk3fgpinmhcco5gz/wish/618321934 Positive Customer Experience manjushasanthoshkumar239 https://padlet.com/manjushasanthoshkumar239/zk3fgpinmhcco5gz/wish/618323751 2020-06-09 07:53:21 UTC https://padlet.com/manjushasanthoshkumar239/zk3fgpinmhcco5gz/wish/618323751 3 Perspectives of CRM manjushasanthoshkumar239 https://padlet.com/manjushasanthoshkumar239/zk3fgpinmhcco5gz/wish/618327354 2020-06-09 07:55:41 UTC https://padlet.com/manjushasanthoshkumar239/zk3fgpinmhcco5gz/wish/618327354 Strategic CRM manjushasanthoshkumar239 https://padlet.com/manjushasanthoshkumar239/zk3fgpinmhcco5gz/wish/618328795 2020-06-09 07:56:37 UTC https://padlet.com/manjushasanthoshkumar239/zk3fgpinmhcco5gz/wish/618328795 Operational CRM manjushasanthoshkumar239 https://padlet.com/manjushasanthoshkumar239/zk3fgpinmhcco5gz/wish/618336088 2020-06-09 08:01:15 UTC https://padlet.com/manjushasanthoshkumar239/zk3fgpinmhcco5gz/wish/618336088 Analytical CRM manjushasanthoshkumar239 https://padlet.com/manjushasanthoshkumar239/zk3fgpinmhcco5gz/wish/618348302 2020-06-09 08:09:08 UTC https://padlet.com/manjushasanthoshkumar239/zk3fgpinmhcco5gz/wish/618348302 3 Pillars of CRM manjushasanthoshkumar239 https://padlet.com/manjushasanthoshkumar239/zk3fgpinmhcco5gz/wish/618360941 2020-06-09 08:16:02 UTC https://padlet.com/manjushasanthoshkumar239/zk3fgpinmhcco5gz/wish/618360941 Create and deliver value to targeted customers manjushasanthoshkumar239 https://padlet.com/manjushasanthoshkumar239/zk3fgpinmhcco5gz/wish/618361984 2020-06-09 08:16:41 UTC https://padlet.com/manjushasanthoshkumar239/zk3fgpinmhcco5gz/wish/618361984 Acquisition and retention of customers manjushasanthoshkumar239 https://padlet.com/manjushasanthoshkumar239/zk3fgpinmhcco5gz/wish/618363295 2020-06-09 08:17:32 UTC https://padlet.com/manjushasanthoshkumar239/zk3fgpinmhcco5gz/wish/618363295 Information Technology manjushasanthoshkumar239 https://padlet.com/manjushasanthoshkumar239/zk3fgpinmhcco5gz/wish/618365068 2020-06-09 08:18:39 UTC https://padlet.com/manjushasanthoshkumar239/zk3fgpinmhcco5gz/wish/618365068 Relationship Marketing manjushasanthoshkumar239 https://padlet.com/manjushasanthoshkumar239/zk3fgpinmhcco5gz/wish/618367903 2020-06-09 08:20:28 UTC https://padlet.com/manjushasanthoshkumar239/zk3fgpinmhcco5gz/wish/618367903 Benefits manjushasanthoshkumar239 https://padlet.com/manjushasanthoshkumar239/zk3fgpinmhcco5gz/wish/618372170 2020-06-09 08:22:57 UTC https://padlet.com/manjushasanthoshkumar239/zk3fgpinmhcco5gz/wish/618372170 Dimensions of Customer Loyalty manjushasanthoshkumar239 https://padlet.com/manjushasanthoshkumar239/zk3fgpinmhcco5gz/wish/618378268 2020-06-09 08:26:43 UTC https://padlet.com/manjushasanthoshkumar239/zk3fgpinmhcco5gz/wish/618378268 True Loyalty manjushasanthoshkumar239 https://padlet.com/manjushasanthoshkumar239/zk3fgpinmhcco5gz/wish/618396442 2020-06-09 08:37:56 UTC https://padlet.com/manjushasanthoshkumar239/zk3fgpinmhcco5gz/wish/618396442 Spurious Loyalty manjushasanthoshkumar239 https://padlet.com/manjushasanthoshkumar239/zk3fgpinmhcco5gz/wish/618404421 2020-06-09 08:42:35 UTC https://padlet.com/manjushasanthoshkumar239/zk3fgpinmhcco5gz/wish/618404421 Latent Loyalty manjushasanthoshkumar239 https://padlet.com/manjushasanthoshkumar239/zk3fgpinmhcco5gz/wish/618406802 2020-06-09 08:44:01 UTC https://padlet.com/manjushasanthoshkumar239/zk3fgpinmhcco5gz/wish/618406802 No Loyalty manjushasanthoshkumar239 https://padlet.com/manjushasanthoshkumar239/zk3fgpinmhcco5gz/wish/618409336 2020-06-09 08:45:39 UTC https://padlet.com/manjushasanthoshkumar239/zk3fgpinmhcco5gz/wish/618409336 Market Segmentation manjushasanthoshkumar239 https://padlet.com/manjushasanthoshkumar239/zk3fgpinmhcco5gz/wish/618455348 2020-06-09 09:14:12 UTC https://padlet.com/manjushasanthoshkumar239/zk3fgpinmhcco5gz/wish/618455348 Demographic manjushasanthoshkumar239 https://padlet.com/manjushasanthoshkumar239/zk3fgpinmhcco5gz/wish/618456887 2020-06-09 09:15:16 UTC https://padlet.com/manjushasanthoshkumar239/zk3fgpinmhcco5gz/wish/618456887 Psychographic manjushasanthoshkumar239 https://padlet.com/manjushasanthoshkumar239/zk3fgpinmhcco5gz/wish/618459127 2020-06-09 09:16:38 UTC https://padlet.com/manjushasanthoshkumar239/zk3fgpinmhcco5gz/wish/618459127 Behavioural manjushasanthoshkumar239 https://padlet.com/manjushasanthoshkumar239/zk3fgpinmhcco5gz/wish/618461267 2020-06-09 09:17:47 UTC https://padlet.com/manjushasanthoshkumar239/zk3fgpinmhcco5gz/wish/618461267 Geographic manjushasanthoshkumar239 https://padlet.com/manjushasanthoshkumar239/zk3fgpinmhcco5gz/wish/618462962 2020-06-09 09:18:58 UTC https://padlet.com/manjushasanthoshkumar239/zk3fgpinmhcco5gz/wish/618462962 Benefits manjushasanthoshkumar239 https://padlet.com/manjushasanthoshkumar239/zk3fgpinmhcco5gz/wish/618464858 2020-06-09 09:20:17 UTC https://padlet.com/manjushasanthoshkumar239/zk3fgpinmhcco5gz/wish/618464858 Usage rates manjushasanthoshkumar239 https://padlet.com/manjushasanthoshkumar239/zk3fgpinmhcco5gz/wish/618466914 2020-06-09 09:21:37 UTC https://padlet.com/manjushasanthoshkumar239/zk3fgpinmhcco5gz/wish/618466914 Patterns manjushasanthoshkumar239 https://padlet.com/manjushasanthoshkumar239/zk3fgpinmhcco5gz/wish/618468772 2020-06-09 09:22:56 UTC https://padlet.com/manjushasanthoshkumar239/zk3fgpinmhcco5gz/wish/618468772 Customer Value Catergories manjushasanthoshkumar239 https://padlet.com/manjushasanthoshkumar239/zk3fgpinmhcco5gz/wish/618474845 2020-06-09 09:26:46 UTC https://padlet.com/manjushasanthoshkumar239/zk3fgpinmhcco5gz/wish/618474845 Select Market Segments manjushasanthoshkumar239 https://padlet.com/manjushasanthoshkumar239/zk3fgpinmhcco5gz/wish/618484746 2020-06-09 09:33:31 UTC https://padlet.com/manjushasanthoshkumar239/zk3fgpinmhcco5gz/wish/618484746 Purchasing Decision manjushasanthoshkumar239 https://padlet.com/manjushasanthoshkumar239/zk3fgpinmhcco5gz/wish/618510506 2020-06-09 09:51:20 UTC https://padlet.com/manjushasanthoshkumar239/zk3fgpinmhcco5gz/wish/618510506 Value Creation Strategies manjushasanthoshkumar239 https://padlet.com/manjushasanthoshkumar239/zk3fgpinmhcco5gz/wish/618512099 2020-06-09 09:52:31 UTC https://padlet.com/manjushasanthoshkumar239/zk3fgpinmhcco5gz/wish/618512099 Minimise Cost manjushasanthoshkumar239 https://padlet.com/manjushasanthoshkumar239/zk3fgpinmhcco5gz/wish/618516513 2020-06-09 09:55:54 UTC https://padlet.com/manjushasanthoshkumar239/zk3fgpinmhcco5gz/wish/618516513 Who and How to retain? manjushasanthoshkumar239 https://padlet.com/manjushasanthoshkumar239/zk3fgpinmhcco5gz/wish/618525500 Commitment level
Potential Value
Positive and Negative strategy]]> 2020-06-09 10:03:04 UTC https://padlet.com/manjushasanthoshkumar239/zk3fgpinmhcco5gz/wish/618525500 Who and How to acquire? manjushasanthoshkumar239 https://padlet.com/manjushasanthoshkumar239/zk3fgpinmhcco5gz/wish/618597668
  • Commitment level
  • Customer Acquisition cost 
  • Advertising, Word of mouth, Sales Promotion
    • ]]>     2020-06-09 11:00:57 UTC https://padlet.com/manjushasanthoshkumar239/zk3fgpinmhcco5gz/wish/618597668     Customer Development plan manjushasanthoshkumar239 https://padlet.com/manjushasanthoshkumar239/zk3fgpinmhcco5gz/wish/618610407
  • Develop
  • Divest
    • ]]>     2020-06-09 11:11:28 UTC https://padlet.com/manjushasanthoshkumar239/zk3fgpinmhcco5gz/wish/618610407     Develop (High) manjushasanthoshkumar239 https://padlet.com/manjushasanthoshkumar239/zk3fgpinmhcco5gz/wish/618612933
  • Upselling
  • Cross-selling
  • Referrals
  • Unbundling
    • ]]>     2020-06-09 11:13:48 UTC https://padlet.com/manjushasanthoshkumar239/zk3fgpinmhcco5gz/wish/618612933     Divest (Low) manjushasanthoshkumar239 https://padlet.com/manjushasanthoshkumar239/zk3fgpinmhcco5gz/wish/618614281
  • Asses relationship
  • Educate customers
  • Renegotiate value proposition
  • Migrate customers
  • Terminate relationship
    • ]]>     2020-06-09 11:15:07 UTC https://padlet.com/manjushasanthoshkumar239/zk3fgpinmhcco5gz/wish/618614281