Planogram research by Denisa

Collaboration project

denisabalazova — 2020-04-14 14:53:25 UTC

For my planogram, I decided to create a wall for one of my previous projects which picture you can see below. It was a fictional collaboration of two popular brands Chanel and Tommy Hilfiger. I have previously chosen dusty pink and black tones for my window, I wanted to stay in the same element.

Research

denisabalazova — 2020-04-14 15:02:04 UTC

As a research source I used Pinterest app and collected inspiration form different fashion houses with luxury handbags.

Links to the pictures:
https://www.pinterest.co.uk/pin/373446994096062287/

https://www.pinterest.co.uk/pin/557179785120663547/

https://www.pinterest.co.uk/pin/362469469991747386/

https://www.pinterest.co.uk/pin/376121006355054500/

https://www.pinterest.co.uk/pin/7670261849906909/

denisabalazova — 2020-04-14 15:06:55 UTC

Sketch

denisabalazova — 2020-04-14 15:14:42 UTC

I have drawn the sketch on a piece of paper. I used two massive vintage mirrors as shelves for my luxury items. To fill up the background I added a picture in the centre with a vintage lampshade and a small table to show the product.

Final version

denisabalazova — 2020-04-14 15:36:28 UTC

In final version you can see the same aspect between my collaboration window and planogram wall. I have used the same elements (mirrors, colour, etc.) . Whole project was inspired by famous designer house -Chanel. I decided to use their popular handbags as a product in this fictional store. As a sign of luxury, eye catching vintage mirrors with elegant gold frame has been used as a shelves to shown the handbags and one of their new adverts as a wall decoration. Flooring is made of stone which give the store fashionable look.
Compare to previous sketch I have only used one wall picture and lamp shade everything else stayed untouched.