The music played was lively and the genre is appropriate (indietronoic). The lifters the atmosphere of the shop and I personally feel that it caters well to NAIISE’s target audience: young adults. The interior design and lighting used is suitable and the shop put out some furnitures e.g. tables, chairs and soft beans, for customers to use, which gives the shop a friendly and comfortable setting, compared to the usual shops with signs like “Do not sit here” or “Do not touch”. The customer can get to know the product they’re interested in further before buying them as we can touch and interact with them. 

I enjoyed the ‘chill’ atmosphere of the shop, and I appreciate the fact that the retail associates of the shop don’t loiter around me, which often makes me uncomfortable. I certainly like the genre of the music which makes me enjoy the shopping experience at NAIISE even more. Some pain or discomfort that I felt was the heavy price tag pasted behind these items which is a constant reminder that I couldn’t afford any of these gorgeous items haha. It was kind of like a positive window-shopping experience overall. 

After this trip to NAIISE, I have a greater understanding of why originality and authenticity of design items are so important. I have seen a diverse amount of items in this shop which couldn’t be seen anywhere else e.g mainstream shops. I can see the effort the artist/ designer put into those items, as well as the passion that they possess. NAIISE is like a collection of all sorts quirky and creative. The public can now find these items more easily without personally searching for the contact details of the artist/ designers in order to obtain them. In turn, the artists/ designers can now display and promote their items to a larger audience. 

NAIISE is definitely a place that supports creativity, entrepreneurship and exploration of local artists/ designers and is a voice for all of them. 

Then walking into the shop, starting from the left, i saw varieties of souvenirs (book, badges, notebooks, etc) of different materials and texture. Then to the part where they sell clothes, accessories of different shapes, sizes and designs. The other part that attract me in Naiise is the station where stamps are available, the detailed stamp images caught my attention, thinking of the process of how it was designed, carved, then to the end result that are sold in the shop. 

I enjoyed the tour to Naiise, i like the genre of music played in the store, feeling comfortable, with great services from the staff when i asked for more information about the products. However, the price of the products really shocked me a lot! Overtime i sees something i like from the store, i took a look at the price tag, my heart broke into pieces! Because i couldn’t afford it, due to the overprice of each product. 

Nevertheless, NAIISE, will be one of the store that i would recommend to people around me for gifts or souvenirs. 

Upon entering Naiise at The Cathay, the contemporary interior design caught my attention. The visuals and the mood of the store gives a fitting image of a designer retailer. Although I don’t see any signs that categorised the products that Naiise is selling, The placement of the designer products was well sorted and anyone can see clearly of what are the kinds of product each section has.
 
 As I was touring around the store, curiosity sparks within and everything seems mesmerising and makes me think of how the designers came up with all of their creativeness. Although the pricing of the product that are being sold may seems a little costly, I feel that the products are worth the price as it is exclusive and to support the designers of the products.
 
 Overall, my experience at Naiise was favourable. I wouldn’t mind paying for the products once I’m financially independent. 

The placement of visuals and choice of music genre exudes a positive and casual vibe to the consumers. The whole experience here at Naiise was indeed nice. Consumers were able to interact with the store itself- there is a space to wrap your gifts with the free wrapping paper provided by the store as well as the rubber stamps to try out. 

It is a platform for both local and international designers to sell their own original designs. Many of the designs sold here are based locally and I am sure that majority of us Singaporeans do recognise these nostalgic items. Although their products come with a hefty price tag, the overall experience at Naiise complemented well.

However, because of the many items displayed, I felt that the frontal display were not as eye catching. Hence, I found myself not knowing which to explore first. I felt that it could be the lack of signages in the store that would make one confused and frustrated as to where a particular product would be at.

What attracted me the most was the stamping station. I was gravitated to as it seemed like something interactive and fun. I could see that a lot of us also enjoyed stamping on our arms. There were also many sitting areas which I find quite considerate of Naiise as I was pretty tired after walking around the big store.

Although there were many quirky and cool items that I would like to buy, the price was too high for a student like me to afford. As such, i feel that people of my age or younger, would mostly come to Naiise to kill time and interact with the displays rather than purchasing the items.

Naiise make use of the wide area of space in good use.  They are very organize with the items which allows the consumers they browse the items in a organised manner. The wide area of space allows the consumer to breathe while browsing the items and not squeezing or even bumping to another, like even though there were more than 40 of us in store, i did not have a sense suffocation. Just like while we are designing, we always say that we must let the design breathe. 

They also have a stamping station which is one of the main USP about NAIISE. From mine personal experience, i like the stamping even browsing through the designs. They also also have stationary like colouring pens and pencil which allows to just have fun with art within one store. Overall, the layout is what we would call minimalistic which everyone likes and eye-catching to all target audience.

Throughout the whole experience, it was a great platform that allows designers’ to showcase their original works especially for people doing as a start-up business.  With the local designers, we are able to see many kinds to nostalgic items that many of us could recognised. Even though the high price is always one of the discomfort, I’m sure some consumer could think is worth the price. 

One thing for sure, their concept always corresponds to the audience.

 

When I first step into Naiise. I feel that there are a lot of different variety of things to see inside the store and I don’t know where to begin with! What interest me the most is the display they put up on the store that are meant to be sold. The store is very spacious and I feel comfortable being inside as there are a lot of breathing space and also the merchandise display there are not squeeze together so that consumer like me can view it clearly. I am most attracted by the store front of the display, which is the light installation and the frames as my mind was thinking “Are those bestselling product? Or is it just for aesthetic pleasure?” Just something I was curious about back then. The store display keeps my attention as there are a whole wall in the store which dedicated to beautiful calligraphy using watercolor with quote that will bring my attention to spending my time reading it. Another thing that attracted me is the nom nom plush which is the different kind of local delicacies made into different size of cute plush toy. It is cute and very relevant to Singaporean. 

 

Walking around in Naiise. , I was thinking which the bestselling product in the store are. The store is so big and fill with different varieties of product makes me wonder how Naiise. bought in all the different type of interesting product.

 

The point of pleasure in the store is looking at the huge varieties of local product and design. Some of the product design are so good that I wanted to purchase some of the item home for me to get inspired. It is like a store fill with inspiration for designers to look at. Point of pain is that I don’t know where to focus on in the store. The overwhelming items in the store tend to make me feel that there are too much for me to see and after viewing on product it might lose my interest quickly as there are more to see. And also the price of the merchandise is not as affordable as I thought and thus for student like us only will take picture for references rather than purchasing it. Some of the product seem to be overpriced too. 

 

Overall, Naiise, is a good place for designer to find their inspiration at as there are local designer product in the store. The tourist also be attracted to Naiise. as there are many local product that only unique to Singapore are sold there, thus it is a good place for them to buy souvenir. I have visited the different outlet of Naiise. and I recommend people to visit the different store as all of them gives a very different atmosphere and the experience between all the store might be different!