How do bands/artists market themselves in 2017? by Katrina https://padlet.com/kit_kat_markham/zgtwrlfyo0k1 Made with a little mischief en-us 2017-12-05 10:52:56 UTC 2025-10-24 05:23:08 UTC hello@padlet.com In class we discussed how artists/bands market themselves in the modern age, in comparison to how they did even just 10 years ago kit_kat_markham https://padlet.com/kit_kat_markham/zgtwrlfyo0k1/wish/213219750 2017-12-05 10:54:04 UTC https://padlet.com/kit_kat_markham/zgtwrlfyo0k1/wish/213219750 How bands/artists used to market themselves kit_kat_markham https://padlet.com/kit_kat_markham/zgtwrlfyo0k1/wish/213219810 Using the Spice Girls as an example]]> 2017-12-05 10:54:16 UTC https://padlet.com/kit_kat_markham/zgtwrlfyo0k1/wish/213219810 Selling records and CDs kit_kat_markham https://padlet.com/kit_kat_markham/zgtwrlfyo0k1/wish/213220033 2017-12-05 10:55:00 UTC https://padlet.com/kit_kat_markham/zgtwrlfyo0k1/wish/213220033 Concerts every few years kit_kat_markham https://padlet.com/kit_kat_markham/zgtwrlfyo0k1/wish/213220066 This Wikipedia page shows only four tours by the Spice Girls (a very popular girl band from the 90's) ranging from 1997 to 2008! ]]> 2017-12-05 10:55:08 UTC https://padlet.com/kit_kat_markham/zgtwrlfyo0k1/wish/213220066 Music magazines kit_kat_markham https://padlet.com/kit_kat_markham/zgtwrlfyo0k1/wish/213220164 2017-12-05 10:55:37 UTC https://padlet.com/kit_kat_markham/zgtwrlfyo0k1/wish/213220164 Advertisements in magazines/newspaper kit_kat_markham https://padlet.com/kit_kat_markham/zgtwrlfyo0k1/wish/213220197 2017-12-05 10:55:45 UTC https://padlet.com/kit_kat_markham/zgtwrlfyo0k1/wish/213220197 TV kit_kat_markham https://padlet.com/kit_kat_markham/zgtwrlfyo0k1/wish/213220251 1997 TV appearance: ITV's 'An Audience With... The Spice Girls' (They were the first pop group to host this show)]]> 2017-12-05 10:56:00 UTC https://padlet.com/kit_kat_markham/zgtwrlfyo0k1/wish/213220251 Now, there are more options for bands/artists to market themselves, especially due to streaming and social media. Because of the target audiences of many artists being part of a generation who heavily uses social media and streaming, artists have had to use new ways of marketing themselves because people are a lot less likely to buy CDs (or even digital tracks/albums) these days. kit_kat_markham https://padlet.com/kit_kat_markham/zgtwrlfyo0k1/wish/213220421 2017-12-05 10:56:37 UTC https://padlet.com/kit_kat_markham/zgtwrlfyo0k1/wish/213220421 So, how do bands/artists market themselves in 2017? kit_kat_markham https://padlet.com/kit_kat_markham/zgtwrlfyo0k1/wish/213221041 2017-12-05 10:59:11 UTC https://padlet.com/kit_kat_markham/zgtwrlfyo0k1/wish/213221041 Social media kit_kat_markham https://padlet.com/kit_kat_markham/zgtwrlfyo0k1/wish/213222588 2017-12-05 11:05:03 UTC https://padlet.com/kit_kat_markham/zgtwrlfyo0k1/wish/213222588 Twitter kit_kat_markham https://padlet.com/kit_kat_markham/zgtwrlfyo0k1/wish/213222915 2017-12-05 11:06:19 UTC https://padlet.com/kit_kat_markham/zgtwrlfyo0k1/wish/213222915 Facebook kit_kat_markham https://padlet.com/kit_kat_markham/zgtwrlfyo0k1/wish/213222930 2017-12-05 11:06:23 UTC https://padlet.com/kit_kat_markham/zgtwrlfyo0k1/wish/213222930 Instagram kit_kat_markham https://padlet.com/kit_kat_markham/zgtwrlfyo0k1/wish/213222950 2017-12-05 11:06:27 UTC https://padlet.com/kit_kat_markham/zgtwrlfyo0k1/wish/213222950 Snapchat kit_kat_markham https://padlet.com/kit_kat_markham/zgtwrlfyo0k1/wish/213222968 2017-12-05 11:06:31 UTC https://padlet.com/kit_kat_markham/zgtwrlfyo0k1/wish/213222968 News/magazine articles kit_kat_markham https://padlet.com/kit_kat_markham/zgtwrlfyo0k1/wish/213223131 Some headline examples...]]> 2017-12-05 11:07:14 UTC https://padlet.com/kit_kat_markham/zgtwrlfyo0k1/wish/213223131 Typed/recorded interviews kit_kat_markham https://padlet.com/kit_kat_markham/zgtwrlfyo0k1/wish/213223172 2017-12-05 11:07:24 UTC https://padlet.com/kit_kat_markham/zgtwrlfyo0k1/wish/213223172 Signings/appearances kit_kat_markham https://padlet.com/kit_kat_markham/zgtwrlfyo0k1/wish/213223258 2017-12-05 11:07:48 UTC https://padlet.com/kit_kat_markham/zgtwrlfyo0k1/wish/213223258 Websites kit_kat_markham https://padlet.com/kit_kat_markham/zgtwrlfyo0k1/wish/215106066 2017-12-11 16:50:38 UTC https://padlet.com/kit_kat_markham/zgtwrlfyo0k1/wish/215106066 Advertisements kit_kat_markham https://padlet.com/kit_kat_markham/zgtwrlfyo0k1/wish/215106131 Including OOH advertising ]]> 2017-12-11 16:50:45 UTC https://padlet.com/kit_kat_markham/zgtwrlfyo0k1/wish/215106131 TV kit_kat_markham https://padlet.com/kit_kat_markham/zgtwrlfyo0k1/wish/215106219 2017-12-11 16:50:54 UTC https://padlet.com/kit_kat_markham/zgtwrlfyo0k1/wish/215106219 Tube kit_kat_markham https://padlet.com/kit_kat_markham/zgtwrlfyo0k1/wish/215106264 2017-12-11 16:50:59 UTC https://padlet.com/kit_kat_markham/zgtwrlfyo0k1/wish/215106264 Bus kit_kat_markham https://padlet.com/kit_kat_markham/zgtwrlfyo0k1/wish/215106328 2017-12-11 16:51:05 UTC https://padlet.com/kit_kat_markham/zgtwrlfyo0k1/wish/215106328 Billboard/posters kit_kat_markham https://padlet.com/kit_kat_markham/zgtwrlfyo0k1/wish/215106479 2017-12-11 16:51:21 UTC https://padlet.com/kit_kat_markham/zgtwrlfyo0k1/wish/215106479 Magazine spreads kit_kat_markham https://padlet.com/kit_kat_markham/zgtwrlfyo0k1/wish/215106594 2017-12-11 16:51:36 UTC https://padlet.com/kit_kat_markham/zgtwrlfyo0k1/wish/215106594 Celebrity endorsements kit_kat_markham https://padlet.com/kit_kat_markham/zgtwrlfyo0k1/wish/215106985 2017-12-11 16:52:34 UTC https://padlet.com/kit_kat_markham/zgtwrlfyo0k1/wish/215106985 Product placement kit_kat_markham https://padlet.com/kit_kat_markham/zgtwrlfyo0k1/wish/215109155 2017-12-11 16:56:51 UTC https://padlet.com/kit_kat_markham/zgtwrlfyo0k1/wish/215109155 Giveaways kit_kat_markham https://padlet.com/kit_kat_markham/zgtwrlfyo0k1/wish/215109356 2017-12-11 16:57:12 UTC https://padlet.com/kit_kat_markham/zgtwrlfyo0k1/wish/215109356 Publicity stunts kit_kat_markham https://padlet.com/kit_kat_markham/zgtwrlfyo0k1/wish/215109497 2017-12-11 16:57:27 UTC https://padlet.com/kit_kat_markham/zgtwrlfyo0k1/wish/215109497 Artwork on CD/ download kit_kat_markham https://padlet.com/kit_kat_markham/zgtwrlfyo0k1/wish/215109577 2017-12-11 16:57:36 UTC https://padlet.com/kit_kat_markham/zgtwrlfyo0k1/wish/215109577 Itunes/ apple music/ spotify/ amazon music kit_kat_markham https://padlet.com/kit_kat_markham/zgtwrlfyo0k1/wish/215109858 2017-12-11 16:58:05 UTC https://padlet.com/kit_kat_markham/zgtwrlfyo0k1/wish/215109858 Youtube (streams) kit_kat_markham https://padlet.com/kit_kat_markham/zgtwrlfyo0k1/wish/215109932 2017-12-11 16:58:13 UTC https://padlet.com/kit_kat_markham/zgtwrlfyo0k1/wish/215109932 Concerts/ Tours kit_kat_markham https://padlet.com/kit_kat_markham/zgtwrlfyo0k1/wish/215110447 2017-12-11 16:59:09 UTC https://padlet.com/kit_kat_markham/zgtwrlfyo0k1/wish/215110447 Radio/ television spot/ special appearance kit_kat_markham https://padlet.com/kit_kat_markham/zgtwrlfyo0k1/wish/215110681 2017-12-11 16:59:33 UTC https://padlet.com/kit_kat_markham/zgtwrlfyo0k1/wish/215110681 Merchandise kit_kat_markham https://padlet.com/kit_kat_markham/zgtwrlfyo0k1/wish/215111041 2017-12-11 17:00:12 UTC https://padlet.com/kit_kat_markham/zgtwrlfyo0k1/wish/215111041 kit_kat_markham https://padlet.com/kit_kat_markham/zgtwrlfyo0k1/wish/216551751 2017-12-15 16:54:23 UTC https://padlet.com/kit_kat_markham/zgtwrlfyo0k1/wish/216551751 kit_kat_markham https://padlet.com/kit_kat_markham/zgtwrlfyo0k1/wish/216552379 2017-12-15 16:56:04 UTC https://padlet.com/kit_kat_markham/zgtwrlfyo0k1/wish/216552379 kit_kat_markham https://padlet.com/kit_kat_markham/zgtwrlfyo0k1/wish/216552742 2017-12-15 16:57:09 UTC https://padlet.com/kit_kat_markham/zgtwrlfyo0k1/wish/216552742 kit_kat_markham https://padlet.com/kit_kat_markham/zgtwrlfyo0k1/wish/216554709 2017-12-15 17:01:46 UTC https://padlet.com/kit_kat_markham/zgtwrlfyo0k1/wish/216554709 kit_kat_markham https://padlet.com/kit_kat_markham/zgtwrlfyo0k1/wish/216554923 2017-12-15 17:02:27 UTC https://padlet.com/kit_kat_markham/zgtwrlfyo0k1/wish/216554923 kit_kat_markham https://padlet.com/kit_kat_markham/zgtwrlfyo0k1/wish/216555648 2017-12-15 17:04:29 UTC https://padlet.com/kit_kat_markham/zgtwrlfyo0k1/wish/216555648 kit_kat_markham https://padlet.com/kit_kat_markham/zgtwrlfyo0k1/wish/216562938 2017-12-15 17:23:19 UTC https://padlet.com/kit_kat_markham/zgtwrlfyo0k1/wish/216562938