Product/ service

Functions/ benefits

Target market

Marketing strategies

Member positions (CEO, etc.)

Other additional info (as needed)

Product/Service

• Primary Offerings: High-quality coffee made from select Indonesian beans, showcasing traditional flavors and modern blends. The menu also includes non-coffee beverages, traditional Indonesian snacks, and light meals.

• Unique Aspects: Emphasis on the unique heritage of Indonesian coffee culture, combined with quick service and convenience for a modern audience.

Functions/Benefits

• Quality and Tradition: Offering a taste of Indonesian tradition through its carefully curated coffee selection, providing an authentic experience.

• Convenience: Fast service and a strong technological infrastructure for online ordering and delivery, appealing to busy lifestyles.

• Accessibility: Competitive pricing makes it an attractive option for a wide range of customers, from students to professionals.

• Community and Loyalty: A loyalty program that rewards frequent customers, fostering a sense of community and encouraging repeat business.

Target Market

• Demographic: Young professionals, students, and general coffee enthusiasts who value both tradition and convenience. The brand particularly resonates with those who have a connection to or interest in Indonesian culture.

• Psychographic: Customers seeking quality coffee experiences at affordable prices, who appreciate the blend of traditional and modern offerings.

Marketing Strategies

• Social Media Engagement: Active presence on platforms like Instagram, TikTok, and Facebook to connect with customers, share promotional content, and highlight the cultural heritage of Indonesian coffee.

• Loyalty Programs: Encouraging repeat visits through discounts, special offers, and rewards for loyal customers.

• Seasonal Promotions: Introducing limited-time offerings during festive seasons or special occasions to attract customers.

• Collaborations and Partnerships: Working with local influencers, businesses, or events to broaden reach and engagement.

Member Positions

• CEO (Chief Executive Officer): Responsible for overall strategic direction, leadership, and vision for the company.

• COO (Chief Operating Officer): Oversees day-to-day operational aspects, including store operations, supply chain management, and staff coordination.

• CFO (Chief Financial Officer): Manages the financial strategy, planning, and risk management of the business.

Other Additional Info

• Sustainability: As a coffee company, Kopi Kenangan could emphasize sustainable sourcing practices for its coffee beans and eco-friendly packaging solutions to appeal to environmentally conscious consumers.

• Expansion Strategy: Potential plans for expanding the brand both domestically and internationally, targeting areas with a high interest in coffee culture and Indonesian cuisine.

• Community Engagement: Beyond selling coffee, Kopi Kenangan could focus on building a community around Indonesian coffee culture, including hosting coffee appreciation workshops, barista training sessions, and cultural events.

Cafe, Food & beverages services related. We sells food, drinks, snacks, cozy place to chill with friends

Free wifi, a place to chill with friends, delicious foods and drinks

Highschool and university students (since they are the ones who is most likely to loved to hang out, some of them use the cafe wifi to do their works and assignments

Mouth to mouth promotion, Social media (Instagram and Tiktok), inviting celebgram to eat for free (endorsement)

Cafe owner, two secretaries, and branch manager

In this story, this meeting is discussing about their newly opened second branch of their cafe, newly appointed branch manager.

Cake, Bread, Cupcake, Pudding, Juice, Chocolate.

Decoration cake, discounts on birthdays, discounts for member, free juice or chocolate for minimal payments.

All people can buy our products.

We will make some promotions at opening, Social media (Instagram, WA, Tiktok), make a youtube channel "tips to make a cake, etc", make a special cake edition during certain events (ex. Ramadhan sale, christmast sale). We are also willing to order online, by creating a website or collaborating with other delivery services, like Grab, Gojek, or Shopeefood.

Owner bakery shop, Finance staff, Kitchen staff, Service staff, and Delivery staff.

In our bakery shop, we ready to serve anything about costumers needed. All kinds of order in the form on bakery, of course. Maybe to make a unique cake that is not listed on the menu, we will try to fulfill customer wishes.

Frozen food, Various kinds of home-made frozen food , including meatballs, dumplings, pastels and snacks. Direct delivery service to customers with different package options.

To be the main choice for consumers looking for quality home-made frozen food . Providing frozen food products with the best taste, fresh ingredients and no preservatives, creating a comfortable eating experience at home.

People who value the ease of cooking without losing taste quality.

Website and social media to promote products and take orders. Customer loyalty program with special discounts and promos.

Owner,admin, frontliner & accounting

Service: Catalog Photoshoot

Function: Provide businesses with their product catalog photos through photoshoot sessions in our studio

Target market: 1. Small business that looking out for more exposure for their growing business, 2. Middle-to-High class brand who need better catalogs photos with higher settings and unique concepts

Marketing strategies: 1. We would like to offer businesses with our free consultation session including concepting and budgeting session, 2. We will give 5 free photos for every packages purchased

CEO: Fadillah Hardy, CMO: Georgea augustha, CFO: Jeremiah Gabriel, Head Designer: Isna Qurrotul, Partnership Manager: Selvira Elfani

Products or Services:

The product / service that we provide is going to be a car care home service , it more focused on a washing & Detailing with an high end machine and also best secret chemical Ingrdients.

The advantage of our services is the customers just sit and relax and we do our job until it finish and we will make a sure that the customer will satisfied of our services.

Our Target market should be people who love about automotive , who really care about automotive , who want their vehicle to be always in a good condition.

Our Marketing going to be improve our online presence so its easy for people to find our car care , including harnessing the power of social media.

also try traditional advertising such as give a free wash and treatment to a few people such as influencer or maybe a racer who active on social media.

The person who has this idea & the investor.

if it goes well we will open our workshop in somewhere and we will provide a vending machine , offer free coffee and tea , provide games for kids who came with his parents so the " waiting " doesn't seems so long.

offer free wifi , and the last one is installing the EV chargers for the customer who drive the electric vehicle car.

In the future also we will maintain a website to reach more customer to know our car care better. We will improve our local SEO which is helps us to show up higher in online search result and rank ahead of other similiar business.