User-friendly website with clear navigation and appealing visuals. Mobile-optimized online ordering system with clear menus and easy customization options.

Encourage customers to leave reviews on Google My Business, Facebook, and other platforms. Display positive testimonials on the website and social media.

Provide clear order confirmation and estimated pickup/delivery times. Streamline the ordering process, both in-store and online. Offer multiple payment options (cash, card, mobile payments).

Encouraging customers to share their experience on social media. Offer rewards or discounts for repeat customers through a loyalty program. Respond to both positive & negative feedback and reviews on social media. Feature user-generated content on your brand's social media pages.

CJ Evangel is the evangelism and pre-ordered online platform which offer solutions, deliver information and provide service in baking handmade Unleavened bread for the end user. A supplier and service provider for both individual and corporate organization in Singapore. 

Facebook/ Instagram/ Social Media Invitation/ Word of mouth

1) Using Email Marketing Automation - Segmentation, Email Sequence for new subscriber etc.

2) Create a online class video series for new baker learner for free/ paid version.

Both Online and Offline.

Online: Social Media Posts/Ads (FB/IG/TT); Google Ads (SEM); Google Search Engine (Organic Search & SEO)

Offline: Roadshows, Vet Clinics, Pet Shops

A Golf Pro started a golf academy at Punggol Driving range. Hong is a professional who provides guidance and instruction to individuals seeking to improve their golfing skills.

Junior Beginner (aged 5 - 14)

Junior Intermediate

Junior Competition

Adults (Beginner, Intermediate)

Corporate / Group Lessons

Handicap Program

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It's simple...Pick your ingredients, input these into the search form on our app, and select your preferred cuisine and priorities. That's it! 

​

A world of recipe options become available in different formats. Blog posts, instructional videos, printable recipes pages, and more. 

Indulge in the sweet life with EzyCakes, your premier destination for scrumptious cakes and pastries. Our bakery is dedicated to providing mouth watering treats that bring joy to your special moments. From classic favourites to innovative creations, our expert bakers craft each delight with love and care.

At Glorious Love Creations, we’re passionate about four things:

1. Customization: Your bag, your way! Whether it’s a chic tote, a practical gadget pouch, or a protective casing, we tailor our designs to match your personality. Monograms, fabric choices, and special requests—consider it done. Let’s turn your vision into a one-of-a-kind accessory.

2. Sustainability meets sentimentality: Got jeans or clothing with sentimental value? Don’t let them gather dust! We transform them into beautiful bags, backpacks, and pouches. Each stitch carries memories, and every piece becomes a cherished keepsake. .

3. Ready-Made Delights: Short on time? Explore our ready-made collection. From tissue pouches to spacious tote bags, we’ve curated practical yet stylish options!

4. Crafting Workshop: we’re not just about finished products—we’re about empowering you to create your own. Join our hands-on workshops and learn the art of bag making, pouch crafting, and even cushion cover design. Whether you’re a beginner or a seasoned DIY enthusiast, our skilled instructors will guide you through every stitch. Let’s turn fabric into memories together!

Get in Touch or Explore Online!: Whether you’re dreaming up a custom creation or seeking ready-made treasures, we’ve got you covered. Visit our website for a delightful array of handmade wonders and stay tuned for upcoming workshops. No experience needed—just a passion for all things crafted with love!

Social media: IG Reels, FB

1) public relations thru press releases, media partnerships, influencer marketing and community engagement

2) partnerships & collabs - corp partnerships, join industry associations, destination marketing organizations such as STB

3) direct marketing - email marketing, telemarketing

4) experiential marketing - events & promotions, hotel tours, loyalty programs

5) traditional marketing - print, outdoor advertising, radio or tv ads

We can combine some of these offline strategies to increase customer awareness and potentially attract new guests

Offline: Words of mouth + pop-ups event

Online - social media (FB ads, IG ads), website, google ads, influencers - local celebrities, local sports men & women, prominent pet parents.

Offline - demos at supermarkets, integrate to online by QR code that leads to website

Ans: Put feedback form in bookstore website to ask for visitors to add thoughts and send personalised messages to their email addresses about targeted offerings.

Online :

• Social Media Ads (Facebook, Instagram, Twitter)

• Google Search Ads

• Influencer Partnerships

Offline :

• Print Ads (Newspaper, Magazine, Flyers)

• Event Marketing (Weddings, Festivals, Charity Events)

• Physical Storefront and Signage

SEM, Social Media Marketing, Influencer Marketing, Content Marketing, Events

Online

Instagram & Tiktok: OOTD inspo for young adults from 20 to 30 years old, mix & match styles ideas for casual, corporate wear.

Facebook reels: target audience to female working adults, from 25 to 35 years old, showcasing the functionality & practicality of the clothings.

Offline

Showcase clothings on wide range of mannequins, and show inclusivity.

Online Social Media post - attract awareness of the academy and Coach Hong.

Facebook ad, target audience is young parent 35 to 45 with children above 5 years old.

And target audience of young adult 25 to 35 age to learn a skill in golf.

Offline Word of Mouth - encourage user- generated content and reviews on social media.

We use social media ads to reach parents and educators who are thinking about innovative ways for their children/students to learn and play with blocks, by targeting their interests in education, child development, and creative play.

Social media Engagement via Tik Tok/ Instagram/ Facebook with posting of yummy looking Thai food, sharing of ratings of customers, events and promotions

>Share a captivating story of the “why” behind my brand—what drives me into each creation.

>Through word of mouth from customer who are satisfied with our products and services.

>Through sharing of videos in social medias of how we transform the jeans/ clothing to a whole new bag and stuff.

> Get involve in event, showcase our ready- made products

>QR code of website in posting and events for customer to discover more about us

Contrasting eye-catching words against a black background. Using "Excel" and "Upskills" keywords that immediately jump at the attention of the customers. A link was provided to claim free 15-minute consultation with an expert to see how we can help them with their concerns over using Excel in their workplace.

Running Ads with video pointing out the pains they are facing and how ExcelBooster can help them and provide a link to claim their free 15-minute consultation with expert.

Using a 3rd party app in Instagram (e.g. sprout.link, pebble.by) as a link provided in the Bio. In that link, it will consist of more links like website, promo, customer testimonials, etc.

Website

A pop-up landing page appeared once a customer visited my website for a free 15-minute consultation with an expert to understand more about their needed help/concerns.

Offline

Mailers for the existing potential customers who attended past workshops

Run a pop-up store in various neighbourhood shopping malls

• Content Marketing: Create blogs/videos about health and wellness topics, like nutrition tips or workout routines. Share on social and optimize them for search engines so people can find them easily. Also, team-up with health influencers to reach more people.

• Social Media Ads: Run ads on Insta, FB, and even Pinterest targeting people who are into health and wellness. The ads should highlight the cool features of my marketplace, like variety of products or expert advice.

Offline:

• Health Events: B2C - Participate in health fairs/expos to introduce your marketplace to potential customers. Hand out flyers or offer free samples to get people interested. B2B - Reach out to HR’s to see if they’re interested to work with me for their employees.

• Gym or Wellness Store Partnerships: Partner with local gyms or wellness stores to promote my marketplace. Offer their members special discounts to encourage them to check out your site.

Boost the videos on Linkedin and Facebook to targeted audiences: CMOs and head/director of marketing job titles

Online:

Well Crafted Video (Emotional Scene)

Websites (Product Pages)

Blogs

Offline (Pet Shops/Vet Clinic/Roadshows):

Product/Brand Posters/Pull Up Banners

Video on Screen (Storefront)

Free Sample Pack Giveaway

Website URL link to drive traffic to get leads from using Email Marketing/ Video Marketing/ Flyers/ Brochures in mini-road show

Online

Consistent & up-to-date posting across social media platforms, customer can leave reactions & likes to show engagement.

Offline

In-store sticker polls on a foamboard; e.g vote for your favourite floral pattern for our upcoming spring release!

Online - Social Media and website - photos and video of competition achievement.

Website - booking for first free trial 15 min golf session.

Offline - Attractive Signage banner outside the Golf range to attract walk-in customer / referral

Ans: Make content preview available for online viewing when selecting books at the website.

Online - Intro offer of 20% & a Welcome Trial Pack when signing up to be a member

Offline - Intro offer of 20% & scan QR code to website to sign up to be a member & a Welcome Trial Pack given

1) SEO - key word search, technical SeO, on page seo like optimize website content

2) content marketing - blogs, social media, guest reviews

3) paid advertising - google ads, social media ads

4) email marketing - monthly newsletters, personalized offers targeted at different segments like Corporates, Families, staycations

5) social media marketing - engage with followers, User generated content, run contests or giveaways

6) OTA partnerships - optimize listings, leverage on OTA platform features eg 360 degree images, guest reviews

• Email Marketing: Welcome emails with introductory offers or information about the brand.

• Social Media Engagement: Interactive posts, polls, and stories that invite users to learn more about the products.

Customer can opt-in via the landing page to claim a free 15-minute consultation to understand their struggles with Excel and propose the best learning method/strategies to address their concerns.

Office

Pop-up stores in various neighborhood shopping malls where customer can have a direct consultation with the experts.

Online:

• EzyCakes Website (Online short courses, Bakery Tips, Recipes)

• Online Reviews and Testimonials

• Social Media Engagement (Comments, Messages, Reviews)

• Email Marketing and Newsletters

Offline:

• In-Store Experience (Ambiance, Customer Service)

• Product Sampling and Demonstrations

• Business Cards and Brochures

1) Comprehensive Website: sample content from the app -- cuisine, recipes, sample events.

2) Promotional pricing

3) Re-marketing ads/ SEM

Customers can sign up for memberships where regular emails of latest dishes introducing, and discount offers.

Hardcopy of flyers can be distributed in the neighborhood.

>Visual Appeal: Use high-quality visuals to showcase my craftsmanship and products.

>Social Media Magic: Engage on platforms like Instagram and TikTok with eye-catching content

>Educate and Empower: Host workshops and share my knowledge.

>Collaborate: Partner with others to expand my reach.

>Enchanting Events: Host pop-ups and connect in person

To generate interest in our offerings, we invite parents/educators to visit our website and:

- Learn more about our products and their benefits

- Connect with peers and industry experts

- Share knowledge and best practices

- Stay updated on new products and resources

• Email Campaigns: Send out EDMs featuring new products, special offers, or health tips. I can get people to sign up by offering a free guide or promo code.

• Engaging Content: Post interactive content on social media, like polls, quizzes, or live Q&A sessions, to engage users. For example, I can create a quiz like "What’s Your Wellness Score?" to draw people in and lead them to explore my marketplace.

Offline:

• Workshops & Seminars: Host or sponsor workshops on health topics with B2B partners, where I can show how my products and services can help people achieve their health goals.

• Flyer Distribution: Place flyers in places where health-conscious people hang out, like organic stores or gyms (partner w/them). Include a QR code that links to my marketplace so people can easily check it out.

Real life testimonials and reviews about the products/ services. To create a customer satisfaction survey form to provide rating after each customer made a sale purchase transaction experience.

Online:

Comparison Table in your website or Promo Sites

Websites (FAQ & Reviews)

Google/Other Reviews

Vets' Recommendations on Blogs or In-Person

Influencer Reviews

Ans: Offer book discount coupon available online at the website.

Explain product benefits, affordability, saving Mother Earth, no space hassle - no bottles no caps no leakage, biodegradable packaging, cleaning power not compromised, gentle on hands & clothing. Local product. Approved & certified by PETA, NP & registered with ACRA.

*This sort of product usually appeals to people who want to save the planet, go green, love animals & lead a cruelty free living.

1) highlight our USP- showcase unique features like Green sustainable hotel, digital concierge, location etc and emphasize direct booking benefits

2) strong online presence - make sure website is user friendly, leverage on social media engage with our audience to build relationships, encourage guests to leave reviews on popular review platforms such as booking.com, Trip advisor, google

3) offer attractive competitive pricing and promotions - we need to monitor our competitors pricing and offer good rates to our customers, implement dynamic pricing strategies to adjust rates based on demand and occupancy

4) focus on guest experience - concorde hotel’s experience is a Home Away from Home experience. We offer green sustainable recyclable amenities and we stress on paying attention to detail

Online

website: product listing with in-depth details of each product listing, the USP of the brand is a wide range of sizes, and testimonials/ reviews from previous customers.

Offline: free return policy within 7-days of purchase

Online - testimonial and price & course details to convince customer

Offline - offer first free trial lesson

Online: Trainers bio with credentials on website

Social media: BTS videos of trainers

Offline: Trainers get to train prospect during their 1 week trial.

A follow-up email after 3 days for those customers who have yet to utilise the free 15-minute consultation with a compelling subject line: “Take it before it is gone tomorrow”. In the email, we provide customers’ testimonials of their pain points and elaborate on the help rendered during the free consultation call. Also, entice them to sign up for the consultation with a free trial of the program of their choice after the call.

Online:

• Online Ordering and Payment System

• Menu and Pricing Information

• Customer Testimonials and Reviews

Offline:

• In-Store Promotions and Signage

• Loyalty Program and Rewards Cards

• Partnerships with Local Businesses

1) Availability of different global cuisine

2) Ability to type in available recipes and provide a list of recipes to choose from.

3) Highlight competitive advantages, USPs. Benefits + Value-adds

Trial food tasting where smaller portion to be serve at a very low price. Like the above picture showing various small portions on a single plate.

>Reviews as Spells: Gather positive testimonials—they’re like magical endorsements

>Create Exclusivity: Limited editions and subscriber perks make customers feel special

• Customer Reviews: Display positive reviews and testimonials on my site to build trust. Highlight what makes my marketplace unique, like curated selections or exclusive wellness programs.

• Special Offers: Offer competitive pricing or bundle deals, like "Buy 2 Get 1 Free" or "Wellness Starter Kits," to make my marketplace more attractive than others. 

Offline:

• In-store Promotions: Offer exclusive in my in-store promotions or discounts that aren’t available online. 

• Personal Consultations: Offer free or discounted consultations with health experts who can recommend products from my marketplace, making it a more personalized experience.

Value Proposition: Instead of subscribing to 10 AI Tools, just use one. And it can be customized according to the business with prompt engineering consulting services.

1) Offer Bulk Purchase discount with min. $60 free delivery charge or $5.00 local courier charges.

2) Create a lead magnet landing page for newsletter subscriber enjoy 10% discount code eg. UNLEAVENED10.

3) Create an email trigger and automation for Cart Abandoned for CTA for discount code gift.

Online (B2C):

Discount Code, Limited Time Offer, Bundle Deal, PWP

Offline (B2C through Vet Clinics/Pet Shops):

Buy 2 Pack Get 1 Free or 1 Small Sample Pack or Sample Wet Food Can

Interest free instalment for packages as well as buy 10 free 2.

• Simplified Checkout: Ensure a fast, easy checkout process with multiple payment options.

• Clear Communication: Offer transparency on pricing, shipping, and halal certification.

• Exit-Intent Offers: Use pop-ups with discounts or free shipping to prevent cart abandonment.

2. Offline:

• Personalized Service: Provide attentive, knowledgeable staff to assist with questions and final decisions.

• Incentives: Offer in-store discounts or loyalty rewards for immediate purchases.

• Quick Checkout: Ensure a smooth, fast checkout process in-store to reduce wait time.

To prevent cart abandonment:-

1) offer seamless online booking experience - simplify booking process, provide clear instructions, offer multiple payment options, ensure website security and pdpa

2) address and anticipate guests common concerns - address frequently asked questions, offer live chat (during working hours)

3) provide incentives and promotions - Limited time discounts or special offers to encourage customers to complete bookings. Can create sense of urgency eg tactics such as limited rooms available to motivate customers to book immediately

4) personalized online experience - offer tailored promotions/discounts based on customer’s past behaviour

5) send cart abandonment emails to remind customers of their selections

6) optimize website performance like faster loading time, and importantly offer mobile friendly experience too

Online - offer multiple payment options, provide clear booking for courses online

Offline - walk in customer with comfortable environment, provide excellence service and address to any concerns or issue prompt. Multiple payment method, cash, credit card and paynow.

Email marketing: follow up email with offers, further testimonials.

Retargeting marketing: FB ads

Offline: Follow-up call to those tried the trial.

A CRM is best at this stage & a profile of each customer is formed. Details like habitual laundry days & time, frequency, load, etc would be noted. Email marketing with genuine content & regular updates especially new products & engaging them on projects like recycling where participation educating on the 3Rs (Reduce, Reuse, Recycle) is done. Eg: Reuse your box & get a laundry sheet refill at $5 off.

Ans: Offer promotional offers for additional books bought.

Online

• New customer discount offers

• Limited time offers

• Buy 3 get 1 free offer

Online:

• Online ordering and Payment System

• Order Confirmation and Follow-up Emails

• Birthdays Wishes (Gifts and Discounts on the Birthday Month)

Offline:

• In-Store Purchase

• In-Store Pickup for Online Orders

• Free Delivery with minimum purchases.

• Loyalty programs

Stage the email workflow to ensure consistent follow up and give promotion to entice the conversion.

> To simplify the checkout process, provide clear booking page & CTA, offer multiple payment mode.

>To provide immediate contactable contact method eg WhatsApp, being responsive is very important.

> Be attentive to their needs, nothing catches the heart of customer through a pair of listening ears.

• Easy Checkout: Make the checkout process on my site is simple and quick. Offer multiple payment options and features like guest checkout or one-click purchasing to reduce cart abandonment.

• Cart Reminder Emails: Send reminder emails to people who leave items in their cart, offering a discount or free shipping to encourage them to complete their purchase on my site.

Offline:

• Limited-Time Offers: Create urgency with limited-time deals or flash sales to encourage immediate purchases.

• Great Customer Support: Provide excellent customer service, whether online-to-offline or in person at offline store locations. This can help reassure my customers and keep them from abandoning their purchase.

AI chat agent that can help answer questions about billing and plans differences.

Ensure the buying process is easy for parents, i.e. add to cart and pay quickly, with minimal steps and maximum convenience.

For bulk purchase by educators, there will be a delegated Sales Support to ensure seamless buying process.

1) Create a community forum for Q & A threads for Members/ Sign-up Subscriber

2) Affiliate program for referral members through word of mouth or digital platform. Eg. Enjoy 10-15% earning commission.

Online (B2C):

Loyalty Program

Referral Incentives

Social Sharing

Offline (B2B- Vet Clinics/Pet Shops):

Sales team servicing visits

Bulk Purchase Discount (Higher Trade Margin)

Target Incentives/Rebates

• Online: Provide seamless service, quick deliveries, and follow-up emails with personalized offers.

• Offline: Offer personalized attention, fast service, and a welcoming in-store environment.

2. Loyalty Programs:

• Online: Create a rewards program with points for purchases and referrals, exclusive online discounts, and special offers.

• Offline: Offer in-store discounts for repeat customers and refer-a-friend incentives.

3. Stay Engaged:

• Online: Keep in touch through email marketing with exclusive deals, new products, and educational content.

• Offline: Engage with customers during community events, offer promotions on visits, and provide exceptional in-person service.

a)Referral Scheme - 10% discount when introducing a referral

b)Reward frequent buyer

c)Room for improvement - survey with a discount voucher

1) provide exceptional and memorable customer service - empathetic n understanding of guests needs and wants, follow up with customers post stays

2) loyalty program - to incentivise return and loyal customers

3) community engagement - we could do charitable initiatives such as support local charities to give back to community and foster goodwill and good reputation. We could also do partnerships with local businesses (joint or cross marketing)

4) put in place referral programs - incentivise for direct referrals, reward both referring guest and referred guests with benefits such as upgrades, f&b credits or direct discounts

Ans: Give commission or discounts to customers for bringing in others to the bookstore.

Online - encouraged post students to share the TikTok video to friends and share their experience on social media.

Offline - encourage them to continue to bring friends or new friends to golf range to practice, can ask for guidance from Golf pro.

Online

#mynurinahaul - customers can share their purchase and tag us on social media

Offline

loyalty cards: buy more, get more discounts

1) Membership Packages (Monthly subscription/ Annual subsciption)

2) New specialised events

3) Constantly grow recipe base.... keep adding new recipes and content to the app/website.

Online:

• Social Media Contests and Promotions

• Email Marketing with Exclusive Offers

• Online Referral Program

Offline:

• Loyalty Program and Rewards Cards

• In-Store Events and Workshops

• Word-of-Mouth Referrals and Customer Loyalty

By understanding these touch points, EzyCakes can create a seamless customer experience, ensuring consistency and cohension across all interactions, whether online or offline, and across all stages of the customer journey.

>To have a loyalty program

>To offer a 10% referral fee for any customer they recommended..

>Making sure offline & Online promo & loyalty program align

Strong brand position for brand recall with loyalty points implementation for customers to keep coming back for point accumulation to exchange for free gifts or desserts. Reward customers for their feedbacks.

Loyalty Program:

1. Reward customers with points or credits for every purchase, redeemable for discounts or free products.

2. Offer exclusive discounts, early access to new products, or special events for repeat customers.

3. Send personalized offers or gifts on customers' children's birthdays.

Referral Program:

1. Provide customers and their referrals with discounts or free gifts with each referral.

2. Encourage customers to share Bloki's content or referral links on social media, rewarding them with discounts or credits for successful referrals.

So far having good experience with the claims and their customer portal. I think can refer my husband to buy too.

Create a wizard self-help. Provide documentation.

If usage is high, send NPS survey and ask for refer-a-friend promo to save one month sub.

For user generated content, have a monthly award for any user to submit their use case to win a prize.

Encourage user-generated content and reviews on social media. Implement a referral program to reward customers for bringing in friends.

Eye-catching signage and displays highlighting promotions and new offerings. Clear and easy-to-read menus with mouth-watering visuals

Offer limited time promotional discounts or loyalty programs. Clearly display pricing information on menus and online. Run limited-time promotional flavours to create a sense of urgency.

Ensure fast and efficient service, both in-store and for deliveries. Create a welcoming and comfortable atmosphere at the stores. Provide excellent customer service and address any concerns or issues promptly.

Encouraging customers to share their experience on social media. Offer rewards or discounts for repeat customers through a loyalty program. Respond to both positive & negative feedback and reviews on social media. Feature user-generated content on your brand's social media pages.

Online:

Share beautiful photos of floral arrangements, behind the scenes content through social media platforms like Facebook, Instagram.

offline: Attractive signature board/Referral.

Online:

Collect email address through website, send newsletter with special offers, seasonal flower highlights.

Offline:

In-store promotions/limited time promotion.

Online:

Showcase testimonials. Highlight reviews and testimonials who have used the services for similar occasions or events.

Offline:

Clearly display pricing information on menus.

Online:

Easy check out process. Ensure the process is streamlined and user friendly.

Offline:

Excellent customer service and given the professional consultation on the spot.

Online:

Send personalized thank you notes or follow up messages to show appreciation and reinforce the positive experience.

Encourage satisfied customers to leave reviews on Google, or social media.

Offline:

Offer voucher/rewards for repeat customer through loyalty program.

Attractive displays in shops.

Google ads

Wa, so many things to consider. Maybe I go online to get some info or download some brochures.

Offline Sponsorships & Events: Sponsoring sports events, concerts, or urban culture festivals to reach their target audience.

Welcome vouchers to attract customers to join as members and use welcome voucher to purchase products.

I want the best plan, lowest price, most benefits, most returns. How am I going to find it among all these brochures? Maybe I need to find someone who’s experienced to help me.

Online Influencer Endorsements: Influencers or athletes reviewing and showcasing products from Foot Locker, adding credibility and appeal.

Wa, insurance not cheap hor. Do I really need it?

Attractive promotions to attract buyers.

Loyalty Programs: Offering rewards points for purchases that can be redeemed for discounts or exclusive items.

• Loyalty Program: Implement a rewards or points-based loyalty program where my user earn points for every purchase, which can be redeemed for discounts or exclusive products. Promote this through EDMs and push notifications.

• Personalized Follow-Up: Send personalized follow-up EDM after purchases, including product recommendations based on previous orders or birthday discounts. And even early access to new products!

Offline:

• Loyalty Card Program: Offer a physical loyalty card that my customers can use in-store to earn points for each purchase. This provides a tangible way to remind customers of my brand.

• Community Building: Create or sponsor local health events, like wellness retreats, yoga sessions, or nutrition seminars, to build a community around my marketplace. I can offer members-only perks or discounts for attending these events which can further boost loyalty.

CRM send newsletters with vouchers and promotion info to members.

User-Generated Content: Encouraging customers to post pictures of their new sneakers or outfits on social media, using branded hashtags or participating in challenges that refer new shoppers to Foot Locker.

Wa, so serious ah? I better buy some insurance for this. Ok I check with XXX. He is working in an insurance company.

ZHWM offers a range of health and wellness products and services, each rigorously vetted by medical professionals for quality and effectiveness both online and in-store.

Upselling and Cross-Selling: Suggest complementary products or bundles to increase average order value.

Referral Programs: Encourage satisfied customers to refer friends by offering incentives like discounts or free products for successful referrals.