Matric Number: 278473

Email: kwekzhiyeu0718@gmail.com

Academic Programme: BACHELOR OF TECHNOLOGY MANAGEMENT WITH HONOURS

University: SCHOOL OF TECHNOLOGY MANAGEMENT AND LOGISTICS, UNIVERSITI UTARA MALAYSIA (UUM)

Home Address: NO.5, JALAN DESA 8/1, TAMAN DESA, 86000 KLUANG JOHOR

Practicum Duration: 6 MONTHS ( 1 APRIL 2024 - 30 SEPTEMBER 2024 )

Company Address: CUCKOO International (MAL) Sdn Bhd (HQ)
16th Floor, Menara Bangkok Bank,
Laman Sentral Berjaya,
No.105, Jalan Ampang,
50450 Kuala Lumpur.

Company Supervisor: Steven Tan (HOD of Digital Marketing)

Company Supervisor Email: steven.mkt@cuckoo.com.my

Supervisor Email: fmy@uum.edu.my / fadhilahmy@gmail.com

• First day at the company.

• The day began with a meeting with my department head, where we discussed the task work timeline, outlining the projects to be completed in the upcoming weeks.

• I was assigned the task of reviewing the company website to identify any new targeted keywords that needed updating. and I am responsible for recording these and passing them on to the PIC for processing.

• Afternoon team meeting, we discussed the first project I'm involved in (product ads shooting).

2-Apr:

• I conduct a thorough check of the layout, desktop version, and wording of the company's official website. The purpose of this task was to identify any typographical errors or design issues that needed to be addressed.

3-Apr:

• I participated in the department's monthly report meeting, where we discussed the progress and updates of various projects within the department.

• Later in the day, I joined the team members of the product masthead shooting project to procure props for the upcoming shoot. This activity allowed me to contribute to the preparation process for the project and gain hands-on experience in project management and coordination.

  
  

4-Apr:

• Participated in the team's product shooting. Product shooting for website masthead.

• I responsible in filming videos for social media use, such as product teaser trailers, product feature videos, and behind-the-scenes footage.

  
  

5-Apr:

• Organized photo materials by category.

• I conducted a thorough check of the design and wording grammar on the company's official website, making necessary corrections to improve overall quality.

•  I took on the responsibility of editing product teaser trailers for promotional use on the company's social media platforms. This involved selecting the best footage, arranging clips to create a compelling narrative, and adding graphics or text overlays.

9-Apr:

• I organized the company's product list, ensuring that it was comprehensive and up-to-date. Additionally, I measured the dimensions of each product, recording the information accurately. I then compiled this data into a report, detailing the measurements and providing insights for future reference.

• Completed the company's e-commerce project proposal.

  
  

10-Apr:

• Hari Raya Aidilfitri holiday

  
  

11-Apr:

• Hari Raya Aidilfitri holiday day 2

  
  

12-Apr:

•  I dedicated time to learning about social listening, a process that involves monitoring online conversations to understand what customers are saying about a brand or industry.

• I applied this knowledge by tracking real-time updates from competitor companies to gain insights into their strategies and market positioning.

• I tracked mentions of the company's brand on major social media platforms to gauge customer sentiment and identify areas for improvement in the company's online presence.

  
  

•  I joined team members on a photoshoot to capture images of products for use on the company's website.

16-Apr:

• I focused on editing and revising teaser videos for e-commerce products that were shot earlier. This involved refining the footage to create engaging and polished teaser videos for promotional purposes.

• I began compiling the necessary materials for the e-commerce website launching video, ensuring that all required content was gathered and organized.

17-Apr:

• I continued editing videos, focusing on refining the footage to ensure it met the desired quality and branding standards.

• I worked on creating product descriptions for the e-commerce website proposal, carefully crafting text that highlighted the key features and benefits of each product.

• I also measured the dimensions of the products and included these details in the descriptions.

  
  

18-Apr:

• I conducted research on the company's social media platforms, with a particular focus on the official TikTok account. I analyzed the types of videos posted, as well as the editing techniques and styles used. The insights gained from this research will serve as valuable references for my future video editing projects, helping me align my work with the company's established style and improve the overall quality of our social media content.

  
  

19-Apr:

• I focused on editing the e-commerce website launching video.

• After completing the initial edit, I received feedback from the team and made the necessary amendments to improve the video.

• I reviewed the company's official website, meticulously checking the content, images, and wording for any errors or inconsistencies. Ensuring the website was error-free improved its overall quality and professionalism.

• I continued editing and amending the e-commerce website launching video, incorporating further refinements to enhance its effectiveness and align it with the team's feedback and brand standards.

  
  

23-Apr:

• I participated in an online training meeting with the company's marketing team, focusing on a new product. During this session, I learned about the product's features, performance characteristics, and key selling points.

24-Apr:

• I attended a team work-in-progress meeting where each member reported their individual work status and progress to the Head of Department (HOD).

• This meeting provided an opportunity to discuss our current tasks, address any challenges, and receive feedback.

  
  

25-Apr:

• Revised the editing of the company's e-commerce website launching video.

• The video showcases the products that will be available on the company's e-commerce website.

  
  

26-Apr:

• I conducted a thorough check of the company's official website to identify and rectify any errors. This included checking for issues with images, fonts, text alignment, and any other visual or content-related errors.

• I dedicated time to learning how to use the social listening platform "Determ" and its various features. This involved studying the recording of an online meeting with the team and a "Determ" specialist, where we discussed and demonstrated how to use the platform effectively.

30-Apr:

• I worked on producing and editing a behind-the-scenes video of the company's e-commerce website product photo shoot. This video provides customers with a glimpse into the company's production process and helps build brand transparency and trust.
  

• Labour Day Public Holiday

2-May:

• I utilized Determ for social listening task, filtering data to focus on mentions and relevant information related to the company's brand. I carefully excluded foreign and irrelevant mentions to ensure that the data used for the report was accurate and representative of the company's online presence.

  
  

3-May:

• I continued the meticulous process of filtering mentions in Determ, ensuring that only relevant data related to our company's brand was retained. This involved a thorough examination of each mention to exclude any foreign or unrelated content, thereby maintaining the accuracy and integrity of our social listening analysis.

• I systematically organized the footage captured at 9moon Studio, ensuring all material was properly cataloged and accessible for future use in promotional and marketing efforts.

•  I focused on filtering mentions in Determ. This task involved carefully examining the collected data to identify relevant mentions related to the company's brand, ensuring that only pertinent information was retained for accurate analysis and reporting.

7-May:

• I submitted the approved high-resolution e-commerce teaser video, ensuring it was ready for promotional use.

• I continued the social listening process by filtering mentions in Determ, focusing on identifying relevant data related to the company's brand and excluding any unrelated mentions.

8-May:

• I continued the social listening process by filtering mentions in Determ, ensuring that only relevant data related to the company's brand was retained.

  
  

9-May:

• Conducted social listening by filtering mentions in Determ.

• I also arranged the footage for upcoming May-June content, organizing it for efficient use in future projects.

• Prepared for editing the new company product 'Cuckoo Knight Washer' behind-the-scenes video.

• I edited the "Beli Cuckoo Menang Tesla" winners announcement video, preparing it for posting on the company's social media platforms to engage and inform our audience.
  

10-May:

• I made amendments to the Tesla content video to ensure it met all necessary standards and feedback. After receiving approval, I uploaded the finalized video to the company's social media story.

•  I traveled with colleagues to Genting and Batang Kali for a video shoot. We filmed an introduction video for the "Beli Cuckoo Menang Condo" prize, showcasing the condo's features and amenities. The shoot included a detailed house tour to highlight the prize's appeal.

• This video will be used to promote the prize on the company's social media platforms, enhancing our marketing efforts and engaging potential customers with compelling content.

  
  

14-May:

• I assisted in managing social media comments by replying to general messages from users who commented on the company's posts.

• This included responding to both positive and negative feedback across our Facebook, Instagram, and TikTok platforms. For any negative comments, I carefully recorded the details and reported them to my colleagues for further action.

  
  

15-May:

• I assisted colleagues from the WonderLab department by filming social media promotional videos.

  
  

16-May:

• I prepared content for May-June by editing a behind-the-scenes video of products shot at 9moon Cafe Studio.

• This video will be used for social media content posting, providing our audience with an inside look at the product shoot process.

17-May:

•  I revised the behind-the-scenes video of products shot at 9moon Cafe Studio, incorporating suggestions from the PIC.

• I made further amendments to the behind-the-scenes video for May-June content.

• During this process, I also learned several new video editing skills from the PIC, enhancing my technical proficiency and contributing to the overall quality of the video.

  
  

21-May:

• I edited a promotional video for the company's e-Brandshop website.

• The video aimed to introduce the website's shopping process and promote the products available on our e-commerce platform.

• It emphasized the convenience of ordering directly from our site, helping to inform customers about the ease of purchasing our products online.

  
  

22-May:

• Wesak Day Public Holiday

  
  

23-May:

• I edited the behind-the-scenes video from the Knight Washer shoot.

• This involved refining the footage to highlight key aspects of the production process, ensuring the video effectively captures and promotes the behind-the-scenes experience.

24-May:

•  I conducted an extensive case study on various social media platforms such as Facebook, Instagram, TikTok, and Xiaohongshu. My analysis focused on identifying trending videos and trends that could be leveraged for the company's social media content.

• I reviewed creative advertisements and promotional videos to gather inspiration for our marketing efforts.

• I studied the operating models of TikTok Business Shop and TikTok Live Stream to understand how they function and their potential applications for our brand.

• I explored a new social media platform, Lemon8, to assess its trending content and relevance in the current online environment, considering how it could be incorporated into our social media strategy.

  
  

• I researched the current trending videos on TikTok, focusing on promotional and product showcase content. I analyzed these trends to identify practical hashtags that could be applied to our posts.

• By incorporating these trending hashtags, we aim to increase the visibility and engagement of our social media content, ensuring it reaches a broader audience and attracts more attention.

  
  

28-May:

• Conducted further research on Xiaohongshu, a popular social media platform in China.

• Studied its role among Chinese internet users and identified trending videos.

• Identifying popular topics and understanding the interests of Xiaohongshu users.

• I assessed the potential value that Xiaohongshu could bring to our company, considering how we might leverage this platform to enhance our social media strategy and reach a broader audience.

  
  

29-May:

•  I conducted a thorough analysis of Lemon8, a new social media platform, examining its audience, content topics, and trending themes to determine its potential value and return on investment for the company brand.

• I edited the behind-the-scenes video of the Cuckoo Knight Washer product shoot. This video was prepared for release on the company's social media platforms to promote the new product and provide our audience with an engaging behind-the-scenes look at its production.

  
  

30-May:

• I continued editing and revising the behind-the-scenes video for the Cuckoo Knight Washer product.

• I conducted a thorough review and analysis of customer reviews on the company website. This involved checking the review sections on all product pages, identifying which products had the fewest reviews, and proposing strategies to manage comments and boost review counts.

31-May:

• I continued my work on checking and analyzing product reviews on the company website. This involved identifying products with the fewest reviews and proposing strategies to manage comments and boost review counts. I used an Excel spreadsheet to organize and update the review status, aiming to enhance the website's visual appeal and attract more potential customers.

• I researched the latest trending videos on Lemon8, examining current trends to determine how they could be incorporated into our company's social media strategy. This analysis helps us stay updated with emerging trends and apply them effectively to engage our audience.
  

• The Yang di-Pertuan Agong's Birthday- Public Holiday

  
  

4-Jun:

• Medical Leave (MC)

  
  

5-Jun:

• Conducted social listening by filtering data mentions and relevant information to ensure accurate reporting in our company's monthly marketing meeting.

• I was assigned to assist the WonderLab department, which is another brand of the company focused on skincare products. During a briefing with WonderLab colleagues, I learned about their products and was tasked with proposing social media content for June and July.

• My assignment involved generating 20 content ideas to enhance their social media presence and engagement.

  
  

6-Jun:

• I began researching WonderLab's website and social media platforms, including TikTok.

• This research focused on analyzing previous content to understand WonderLab's content style, product information, and overall brand positioning and style.

• Gathered insights to aid in proposing social media content ideas.

7-Jun:

• Conducted social listening by filtering relevant data mentions using DETERM.

• Researched WonderLab's social media as well as competitors' social media, including Innisfree Malaysia and Melvita.

• This research aimed to understand competitors' content styles and identify current trending videos for reference.

• I continued checking and analysing product reviews on the company website.

• Off day replacement (replace of 22 June- Wonderlab product shooting day)

  
  

25-Jun:

• Coordinated with printing suppliers to finalize the details of props production, including dimensions and alternative materials.

• Conducted social listening to monitor online mentions and analyze brand-related discussions.

  
  

26-Jun:

•  Inquired about the latest status updates from printing suppliers, including completion and shipping timelines.

• Coordinated with the designer to arrange the photo and video materials required for WonderLab’s social media content, discussing the content video’s execution and design direction.

  
  

27-Jun:

• Continued to follow up with printing suppliers on the progress, ensuring the accuracy of the delivery destination and confirming shipping timelines.

• Conducted social listening, focusing on daily filtering of mentions in Determ.

28-Jun:

• Edited WonderLab's product showcase video, which will be uploaded to WonderLab's official social media platforms. The video aims to highlight the quality and effectiveness of WonderLab's serum and sunscreen to attract consumers.

• Managed WonderLab's TikTok videos by scheduling the upload of existing unpublished content, adding minor edits and effects, and creating captions and hashtags before scheduling the posts.

• Conducted social listening by filtering and analyzing relevant data mentions to ensure accurate reporting.

• Checked and analyzed product reviews on the company website, identifying products with fewer reviews and proposing strategies to manage comments and increase review counts.

• Developed social media content ideas for WonderLab, drawing inspiration from the social media content of other skincare brands.

  
  

11-Jun:

• Created a social media content proposal for WonderLab using a Google Spreadsheet. Documented all previously brainstormed ideas, including references, brief content descriptions, objectives, and related products or campaigns. Reported the proposal to WonderLab's PIC.

• Summarized all data from May's social listening activities and updated it into the department's monthly marketing meeting PPT report.

  
  

12-Jun:

• Assisted team members with the outdoor shoot for the company's Q3 new product, helping to capture footage and images for online promotional posters and videos.

  
  

13-Jun:

• Assisted team members with the outdoor shoot for the company's Q3 new product, capturing additional footage and images for online promotional posters and videos (Day 2).

14-Jun:

• Responded to social media comments, addressing general messages on the company’s social media posts, including both positive and negative feedback.

• Conducted social listening to monitor and analyze online mentions of the company’s brand across various platforms.

• Hari Raya Haji public holiday.

  
  

18-Jun:

•  I met with the WonderLab team for a social media content proposal discussion, presenting the June-July content proposal to the team PIC.

• Conducted a website product review to ensure accuracy and relevancy.

• Performed social listening to monitor online mentions and discussions about the brand.

• Researched TikTok and Instagram trending videos and brand content to inform WonderLab’s upcoming social media strategies.

  
  

19-Jun:

• Managed social media post comments by deleting or hiding negative reviews on the company's Facebook, Instagram, and TikTok posts since January to protect the brand's image.

• Assisted the Retail & Assets Management department with printing props for WonderLab’s Parent Day event, including coordinating with the printing supplier and arranging for the delivery of props to various WonderLab branches.

  
  

20-Jun:

• Contacted printing suppliers, sent them the working files for the props, and requested quotations.

• Performed social listening to monitor online mentions and gather data related to the brand.

21-Jun:

• Contacted printing suppliers to discuss the materials, dimensions, quantities, and specific locations for the props, and requested quotations from the suppliers.

• Prepared the props needed for the upcoming weekend's WonderLab shooting.

• Followed up with printing suppliers on the shipping status of props for all branches and coordinated with local branch staff for collection.

• Edited previously filmed WonderLab mid-year promotion announcement video footage, which is a creative trending video set to be uploaded to WonderLab's social media platforms to capture audience attention.

2-Jul:

• Managed Cuckoo's social media comments across Facebook, Instagram, and TikTok, including hiding all negative comments.

• Managed WonderLab's TikTok video posting, scheduling upload dates and times, and creating captions and hashtags.

• Edited the WonderLab product showcase video, highlighting the quality and effectiveness of WonderLab's serum and sunscreen to attract consumers.

• Assisted the WonderLab assistant manager in managing the WonderLab Instagram account's story posting, including creating and planning video reels and stories for July.
  

3-Jul:

• Managed Cuckoo's social media comments, providing general replies to comments on posts. For negative or complaint-related comments, I responded with customer service links to offer better assistance and emphasize our commitment to customer service.

• Managed WonderLab's TikTok platform.

• Followed up with the printing supplier regarding the delivery status of the props.

  
  

4-Jul:

• Created captions for upcoming WonderLab TikTok postings.

• Conducted social listening by filtering and analyzing mentions, ensuring relevant data was accurately captured for reporting.

5-Jul:

• Went with the team to KidZania KL to shoot company social media content.

• Muharram Holiday Public Holiday

9-Jul:

•  Conducted social listening, filtered data to focus on relevant mentions related to the company.

• Coordinated and communicated with an external contractor, FLOW, regarding the creation of articles and webpage design for the company’s product and services website.

• Reviewed and assessed the latest article topics and framework provided by FLOW to ensure they align with the current month's website content strategy.

  
  

10-Jul:

• Reviewed the SEO article framework provided by FLOW for July's Wonderklean service.

• Ensured the framework was accurate and suitable for publication on the Wonderklean official website.

• Submitted the SEO article framework to the team HOD for approval.

• After receiving approval, communicated with the FLOW team to proceed with creating a complete article draft.

  
  

11-Jul:

• Amended the Wonderlab product showcase video for upload on WonderLab’s official Instagram.

• Obtained final approval for the product showcase video from WonderLab’s assistant manager.

• Edited two WonderLab promotion videos and received final approval from the assistant manager.

• Uploaded a previously designed promotional video to WonderLab's Instagram and TikTok platforms and created captions for the posts.

12-Jul:

• Attended the marketing monthly meeting.

• Assisted WonderLab with arranging the shipment of products, including packing all required items and sending them out.

• Managed WonderLab social media posting by creating captions, designing the post cover visuals, and adding background music.

  
  

16-Jul:

•  Edited videos for Cuckoo's social media posting. The teaser video was created to preview an upcoming product launch.

  
  

17-Jul:

• Managed WonderLab social media posting.

• Reviewed and checked the new reels created by the designer for WonderLab.

• Researched other brands’ videos and provided feedback on how to align the reels better with WonderLab’s theme.

  
  

18-Jul:

• Collaborated with the team to shoot social media content for Cuckoo’s upcoming warehouse sales event.

• Assisted in planning and capturing content that would inform and engage the audience about the sales event.

19-Jul:

• Reviewed the article draft sent by the FLOW team and checked for spelling errors, grammatical mistakes, and alignment with the outlined title.

• Managed social listening, filtering relevant mentions, and gathering insights for reports.

• Reviewed and managed Cuckoo website article, checking the copywriter's work for accuracy before returning it to the FLOW team for corrections.

  
  

23-Jul:

• Managed the Cuckoo website article by reviewing the revisions made by the copywriter.

• Returned the article to the FLOW team for further corrections.

  
  

24-Jul:

• Managed social listening, filtering relevant mentions, and gathering data.

• Assisted in shooting WonderLab social media content.

• Managed WonderLab Instagram story posting.
  

25-Jul:

• Managed WonderLab's social media story by uploading new content.

• Conducted social listening, filtering mentions and gathering data.

26-Jul:

• Checked CUCKOO May-June article drafts and communicated the copywriter’s comments and suggestions to the agency for revisions.

• Participated in WonderLab social media video shooting, focusing on the WonderLab midyear sales promotional video.

• Reviewed the WonderKlean article staging page sent by FLOW agency and flagged any errors for revision (WonderKlean is CUCKOO's service brand, providing maintenance services for CUCKOO products).

• Reviewed the WonderKlean article site staging page sent by FLOW agency and identified any errors for revision. (WonderKlean is CUCKOO’s service brand that provides maintenance and repair services for CUCKOO products.)

  
  

30-Jul:

•  Contacted suppliers to obtain invoices and submitted them to the person in charge.

• Managed social listening, monitoring brand mentions, and customer feedback across social media platforms.

  
  

31-Jul:

• Managed social listening, monitoring brand mentions, and social media interactions.

• Informed the agency to amend errors on the webpage, such as updating outdated terms.

• Managed and reviewed CUCKOO May-June articles before sending them to the agency for webpage design.

• Managed social media platforms’ post comments by replying to users and hiding previous negative comments.

• Contacted suppliers to request and collect invoices.

2-Aug:

• Managed social listening and filtered data for inclusion in the company marketing monthly meeting report.

• Edited a teaser video for Q3 new products.

• Edited a WonderLab product video for TikTok posting.

• Attended the company’s marketing monthly meeting.

6-Aug:

• Edited the teaser video for the CUCKOO music video titled "#SAMASAMA by CUCKOO 2024 ft. Dato’ Sri Siti Nurhaliza, Phei Yong, Jaclyn Victor, and CUCKOO Family."

  
  

7-Aug:

• Amended the teaser video for the SAMASAMA music video.

• Managed WonderLab Instagram posting.

8-Aug:

• Managed comments on social media platforms (replied to comments and hid previous negative comments).

• Amended the SAMASAMA music video teaser.

  
  

9-Aug:

• Medical leave (MC)

  
  

11-Aug:

• Participated in the Cuckoo warehouse sales event as a cashier.
  

• Managed comments on social media platforms (replied to comments and hid previous negative comments).

  
  

13-Aug:

• Reviewed WonderKlean August article framework (checked the outline prepared by the agency).

• Checked CUCKOO May staging webpage (reviewed the article draft designed as a webpage by the agency).

  
  

14-Aug:

• Contacted agency (FLOW) to proceed with the article framework.

• Performed website error checking and reported updates to the senior team.

• Assisted with WonderLab video shooting for social media posting, promoting the upcoming 5th-anniversary celebration at Starhill.

15-Aug:

• Checked each page of the CUCKOO website for errors.

• Documented the errors and reported them to the senior team.

  
  

16-Aug:

• Amended the CUCKOO music video teaser.

• Coordinated with the agency (FLOW) to resolve issues on the CUCKOO May article staging webpage.

• Informed the agency to amend the staging webpage based on feedback and submitted the final version to the HOD for approval.

• I checked the WonderKlean article and sent it to the copywriter for proofreading.

• I reviewed the staging webpage for the CUCKOO June article created by the agency.

• I went out with a teammate to purchase materials for the next day's "cook-in office" content shooting.

  
  

20-Aug:

• Informed printing suppliers about the new WonderLab 5th anniversary props printing task.

• Managed the work files for the printing of props materials.

• Coordinated with suppliers regarding the details of the props printing.

  
  

21-Aug:

• Participated in office cooking content shooting. The theme was using CUCKOO's rice cooker to prepare meals in the office. Content created for social media posting.

  
  

22-Aug:

• Continued office cooking content shooting using CUCKOO's rice cooker.

• Followed up with suppliers on the progress of props printing tasks.

• Contacted FLOW agency to start the webpage design for the WonderKlean August Article website.

  
  

23-Aug:

• Managed CUCKOO June article website.

• Went out with teammates to shoot content, interviewing the public about simple National Day questions, and promoting WonderLab's 5th Anniversary celebration.

  
  

• Went out for a shoot to create social media content for CUCKOO's new B-Fit treadmill.

• Assisted with filming the new product showcase.

  
  

27-Aug:

•  Social media content shooting related to WonderLab’s 5th-anniversary celebration.

• Managed social listening tasks.

  
  

28-Aug:

• Managed props printing tasks and followed up with the supplier on the printing status.

• Managed comments on social media platforms (replied to comments and hid negative feedback).

• Conducted social listening to monitor and analyze brand mentions and discussions.

  
  

29-Aug:

• Participated in the WonderLab 5th anniversary celebration event.

  
  

30-Aug:

• Managed props printing task, including following up with the supplier on printing status.

• Managed comments on social media platforms.

• Conducted social listening task.

  
  

• Checked the staging site for the WonderKlean August article and published it after approval.

• Managed social listening.

• Contacted suppliers to add new printing items and followed up on the status.

3-Sep:

• Checked the WonderKlean website for updates and accuracy.

• Completed the marketing monthly meeting report.

4-Sep:

• Conducted a case study on social media platforms.

  
  

5-Sep:

• Attended company marketing monthly meeting.

• Tested cooking preparation for food sampling at the Shop Fest event scheduled for the next day.

6-Sep:

• Assisted with the setup of the CUCKOO booth at the Shop Fest event.

• Captured social media content related to the event.

• Engaged with customers at the booth.

• Managed social listening tasks.

• Managed WonderKlean website article tasks, specifically the monthly article webpage update.

• Checked the WonderKlean September article framework sent by the agency (FLOW).

10-Sep:

• Manage social listening task

11-Sep:

• Conducted social listening by monitoring and filtering brand mentions, hashtags, and customer feedback across various social media platforms.

• Compiled relevant data from social media to identify trends, consumer sentiment, and potential areas for improvement or response.

• Organized the collected insights for further analysis and shared them with the marketing team for strategic planning.

  
  

12-Sep:

• Edited e-commerce product cooking videos filmed in the office for social media posting (promoting CUCKOO's rice cooker).

• Managed social media comments.

  
  

13-Sep:

• Managed Retail & Assets Management Department task: updated all supplier invoices.

• Managed social media comments: replied to comments and recorded negative comments, updating the report file with descriptions and summaries of all negative cases.

• Malaysia Day public holiday.

  
  

17-Sep:

• Malaysia Day holiday day 2

18-Sep:

• Off day replacement leave ( replace for the duty I performed on August 11th at the CUCKOO warehouse sales event)

  
  

19-Sep:

• Managed WonderKlean website article task, checked the September article draft.

• Checked social media comments, hid, and recorded negative comments with descriptions and personal opinions.

• Participated in office interview content shooting for CUCKOO’s 10th-anniversary social media posting.

  
  

20-Sep:

• Edited e-commerce products office-cooking videos for social media posting (these videos are to promote CUCKOO’s rice cooker).

• Managed Retail & Assets Management department task by double-checking supplier invoices.

• Conducted social listening task.

• Managed social media comments.

  
  

24-Sep:

• Managed WonderKlean Website article, checked WonderKlean September article staging webpage, and provided feedback on errors.

• Managed CUCKOO website, checked the appearance of products scheduled for removal, and recorded feedback for website updates.

  
  

25-Sep:

• Managed CUCKOO website, double-checking the entire company website for unexpected problems.

  
  

26-Sep:

• Managed the social listening task.

  
  

27-Sep:

• Amended the e-commerce product office cooking videos, ensuring that any necessary corrections were made for better presentation and clarity.

• Managed social listening task and compiled all data into the report for the company's October marketing monthly meeting.

• Completed the internship ending session with HR and the manager, finalizing all documents and getting them signed by the HOD.