My sumptuous padlet by max https://padlet.com/max_chambers/zb4b94j4l8om Made with fortitude en-us 2016-11-15 11:45:47 UTC 2016-11-15 12:18:06 UTC hello@padlet.com max_chambers https://padlet.com/max_chambers/zb4b94j4l8om/wish/137674086 The more money you can pay, the more time they can put into creating a marketing strategy for your film.  The less you can pay… well… don’t expect much more than what you could do yourself.]]> 2016-11-15 11:51:58 UTC https://padlet.com/max_chambers/zb4b94j4l8om/wish/137674086 Create a website that best represents your short film. To start promoting your film, there needs to be a “home base”. One place that you can send people that has all the information about your movie, including the premise, cast/crew info, where they can see it, etc max_chambers https://padlet.com/max_chambers/zb4b94j4l8om/wish/137675723 2016-11-15 12:01:50 UTC https://padlet.com/max_chambers/zb4b94j4l8om/wish/137675723 Keep a process journal about the making of the film. Instead of only writing it on paper with pen, post it publicly online. People root for the underdog. People love being compelled by someone’s journey max_chambers https://padlet.com/max_chambers/zb4b94j4l8om/wish/137675827 2016-11-15 12:02:36 UTC https://padlet.com/max_chambers/zb4b94j4l8om/wish/137675827 Capture email addressesNow that you have your fancy website, make sure to capture your audience’s email addresses. You can do this with an RSS feed and this allows them to receive updates every time you post something on the site. max_chambers https://padlet.com/max_chambers/zb4b94j4l8om/wish/137676485 2016-11-15 12:06:48 UTC https://padlet.com/max_chambers/zb4b94j4l8om/wish/137676485 Social NetworkingCreate a Facebook fan page and Twitter feed. Encourage your friends, family, and new fans/followers to share it. Sending out milestone cheers like “We’re at 186 fans, help us get to 200!” encourages more active sharing. max_chambers https://padlet.com/max_chambers/zb4b94j4l8om/wish/137676575 2016-11-15 12:07:19 UTC https://padlet.com/max_chambers/zb4b94j4l8om/wish/137676575 Create your own video space Whether you use YouTube or Vimeo or both, this is a great way to have your audience come face to face with movie magic makers. Have cast and/or crew do vlogs about production, the story, the day- keep these short, though. max_chambers https://padlet.com/max_chambers/zb4b94j4l8om/wish/137676821 2016-11-15 12:08:34 UTC https://padlet.com/max_chambers/zb4b94j4l8om/wish/137676821 Create a HEAD SCRATCHING teaser Essentially you want this reaction from the viewer: “What is this movie about?! I MUST KNOW!” Obviously, they will sign up for updates because they are so bewildered and intrigued. This means that you better have your website clearly posted at the end of your teaser so your potential fan knows where to go for more information. max_chambers https://padlet.com/max_chambers/zb4b94j4l8om/wish/137676915 2016-11-15 12:09:05 UTC https://padlet.com/max_chambers/zb4b94j4l8om/wish/137676915 Create a JAW DROPPING trailer Release your trailer 1-2 weeks after you've released your head scratching teaser. Everyone is seriously dying to know what your movie is about. By this time, their curiosity has taken them to your movie blog to read up on the movie and you have captured their email addresses to give them updates about the movie and the release of this jaw dropping trailer. max_chambers https://padlet.com/max_chambers/zb4b94j4l8om/wish/137677641 2016-11-15 12:12:58 UTC https://padlet.com/max_chambers/zb4b94j4l8om/wish/137677641