An overview of the processes of the TADA e-commerce platform by Trân Nguyễn

What is Tada?

tranbao11770066 — 2025-06-23 16:25:53 UTC

The ride-hailing application does not collect driver commissions.
Launched by MVL company (Korea - Singapore).
Operating in: Singapore, Vietnam, Thailand, Cambodia.
The name “TADA” = “Let's go” (Korean).
Using blockchain technology ensures transparency.
The application is built on MVL's Blockchain ecosystem, specifically designed to serve the auto industry, ancillary services as well as customers.

Highlights of TADA

tranbao11770066 — 2025-06-23 16:27:56 UTC

0% discount – driver keeps all income.
Reward MVL tokens for passengers and drivers.
TADA Mini: Quick car booking via Telegram.
Variety of vehicles: Taxi, SUV, tuk-tuk, electric car...

Technology platform

tranbao11770066 — 2025-06-23 16:30:05 UTC

Use the MVL blockchain to record trip data transparently and immutably.
Integrate MVL token system to reward drivers and passengers for providing data or service reviews.

Achievements

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3+ million users, 300,000 drivers.
Trip growth 20 times from 2020.
Top 2 ride-hailing market share in Singapore (2023).
Orientation to expand to the US & globally.
Building a Web3 mobility ecosystem.

Vision

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Expanding into the US market, starting with Denver, Colorado.
Developing a sustainable and transparent mobility ecosystem in Southeast Asia and globally.

1. Driver Registration Process at TADA

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📲 Step-by-step guide:

Download TADA Driver app (CH Play / App Store)
Sign up and fill in personal information
Upload documents:
✔ Driver’s license (A1, B2 or higher)
✔ Vehicle registration
✔ Valid insurance
✔ Portrait & vehicle photos
Wait for approval (within a few days)
Start driving once account is activated

100% online – No deposit, No office visit needed.

2. Driver Requirements

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To become a TADA driver, you must have:

Minimum age: 18 years old
Valid driving license (matched with vehicle)
Clean criminal record
Valid ID (Citizen ID / Passport)
Clear portrait photo
Smartphone compatible with TADA app

3. Vehicle Requirements

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Accepted vehicles:

🛵 Motorbikes, 🚙 Cars (under 9 seats)

Required documents:

📄 Vehicle registration (in owner’s name or rental contract)
📑 Valid civil liability insurance

Vehicle conditions:

🚗 Cars: < 12 years old (per Decree 47/2022/NĐ-CP)
🛵 Motorbikes: No age limit but must be in good working condition

All vehicles must be:

Safe & clean, Technically sound, No unauthorized modifications

4. Benefits & Support for Drivers

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Zero commission – Keep 100% of ride fares (unlike Grab, Be, Gojek deducting 20–30%)

24/7 support – Via app, hotline, or email

Incentives – Rewards based on trips, hours, and ratings

Training – Learn app usage, service skills, and boost earnings

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Tiktok, Facebook, Messenger: Promote, catch trends, share discount codes.

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Holiday promotions, new user incentives, minigames.

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Expand market share in Thailand and Hong Kong.

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Program to accumulate points and exchange gifts for loyal customers.

FOR DRIVER

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FOR PASSENGER

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Step 1: Receive Request

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TADA sends nearby drivers a trip notification with pickup/destination, distance, fare, and travel time.

Drivers have 10–15 seconds to accept.

Step 2; Review and confirm trip acceptance

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Driver reviews trip info (route, time, payment method, customer rating) and taps “Confirm” if acceptable.

Step 3: Head to Pickup Location

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Driver navigates to pickup using in-app map or Google Maps. ETA updates in real time.

Step 4: Confirm Arrival & Start Trip

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On arrival, driver taps “Arrived,” contacts customer if needed, and taps “Start trip” once the ride begins.

Step 5: Conduct the Trip

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Drive safely, follow the route, assist if needed. GPS tracks the trip. No detours or extra charges allowed.

Step 6: End the Trip

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At destination, tap “End Trip.” Fare calculated from distance, time, and adjustments.

Step 7: Payment

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Cash: Paid directly to driver

Step 8: Rate the Customer

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Driver rates the customer (1–5 stars) and may leave feedback to help maintain service quality.

Step 1

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Download the TADA app from the App Store or Google Play

Step 2

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Step 3

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Open the TADA app

Step 4

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Select the desired service type

Step 5

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Confirm your bide
Track the route

Step 6

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Choose payment method (Cash, Card)

Step 7

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Rating and Feedback

In case of flight cancellation

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For driver:

Wrong pick up point or sudden change of destination.
Traffic jam, broken vehicle or accident.
Application error: lost GPS, no trip updates.
Not suitable for: small cars with large crowds, pets,...

For passenger

tranbao11770066 — 2025-06-23 17:16:18 UTC

Unexpected schedule changes: urgent work, small children, personal matters.
The driver arrived late and went the wrong way.
Enter the wrong address or want to change it after booking.
Application error: wrong price, wrong driver,...

Penalty if violated

tranbao11770066 — 2025-06-23 17:18:21 UTC

For passenger:

Cancellation fee will be charged if the free period is exceeded.
Reduced reputation score, difficult to call high quality drivers.
In case of mass cancellation or intentional violation → warning or feature limitation.

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For driver:

Reduced ranking and less distribution if canceled inappropriately.
Points will be deducted or fined if canceled for the wrong reason.
Temporarily locked or permanently locked if canceled after arriving at the pick-up point or intentionally refusing guests.
Permanently lock immediately if there is serious behavior (harassment, disrespect).

Suggestions for good use of TADA

tranbao11770066 — 2025-06-23 17:20:16 UTC

Respect – transparency – clear communication.
Fair evaluation after the trip.
Keep the pick-up rate stable (for drivers).
Don't cancel late, keep your reputation.

Zero-Commission Model

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TADA does not take a commission from each trip, allowing drivers to keep their full earnings, which boosts motivation and provides more competitive prices for passengers.

Transparent Payment System

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Fares are clearly displayed with no hidden fees; supports multiple payment methods (cash, e-wallets, and cryptocurrencies in some markets).

User-Friendly and Secure App

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Simple interface that’s easy to use for both drivers and passengers; integrates blockchain (in some regions) to enhance transparency and data security.

Driver-Friendly Policies

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No unreasonable fees or penalties; regular training and fast, fair customer support for drivers.

Fair Two-Way Rating System

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Both drivers and passengers can rate each other, improving service quality and safety.

Market-Specific Flexibility

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TADA adapts its operations based on local market needs (e.g., blockchain payments in Singapore, focus on motorbikes and tourism in Thailand).

Technology Optimization

tranbao11770066 — 2025-06-23 17:27:19 UTC

Uses AI for smart driver allocation and demand prediction to reduce waiting times.

Limited Scale and Popularity

tranbao11770066 — 2025-06-23 17:37:26 UTC

TADA is not as widely used as major competitors like Grab or Be, which can result in longer wait times or difficulty finding rides during peak hours.

Strong Competition

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TADA faces challenges competing with large platforms that offer diverse services (e.g., food delivery, e-wallets) and have bigger marketing budgets.

High Operational Costs

tranbao11770066 — 2025-06-23 17:38:57 UTC

Maintaining strong technology, data security, and customer support requires significant investment, especially for a growing platform.

Legal and Regulatory Challenges

tranbao11770066 — 2025-06-23 17:39:38 UTC

Operating in multiple markets requires compliance with complex and ever-changing local laws, which can be costly and time-consuming.

Dependence on Driver Availability

tranbao11770066 — 2025-06-23 17:40:05 UTC

Even with commission-free incentives, TADA must ensure a stable and sufficient driver base to maintain service quality.

Market expansion and brand recognition

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▸ Focus on developing in big cities first.

▸ Promote marketing, cooperate with influencers and media.

▸ Apply promotions to both customers and drivers.

Diversify revenue sources and optimize costs

tranbao11770066 — 2025-06-23 17:41:36 UTC

▸ Consider charging a fixed platform fee, which does not greatly affect the driver's income.

▸ Develop delivery services, TADA Business, in-app advertising.

▸ Cooperate with payment partners and major brands to create incentives.

▸ Apply technology to optimize operation and reduce costs.

Financial Pressure

tranbao11770066 — 2025-06-23 17:42:29 UTC

While the zero-commission model benefits drivers, it puts financial strain on TADA’s sustainability unless alternative revenue streams or funding are secured.

Adapt to the law

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▸ Actively update new regulations, coordinate with authorities.

▸ Transparency of policies and obligations of related parties.

Improve user experience

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▸ Periodic driver training on service skills and attitudes.

▸ App improvement based on user feedback.

▸ Build a fast and professional customer service team.