Task 4 - Scrapbook Energy Awareness by

Task 4 - Scrapbook Energy Awareness by https://padlet.com/pateld71/z9snw99bv8nreeao en-us 2023-07-22 15:14:13 UTC 2023-08-08 14:36:01 UTC hello@padlet.com https://padlet.net/icons/png/1f4a1.png Energy Saving Trust pateld71 https://padlet.com/pateld71/z9snw99bv8nreeao/wish/2649538880 July 14th 2023

A trusted site - as it is referenced by experts for citizens to sued for general information. I also use this site as link for colleagues to access if they are looking a reputable source of information.

However I feel the information provide is quite wordy & can be quite difficult when viewing on a mobile device. However this may be reflective of the authors being subjective mater expects rather than communications specialists.

I feel there is limited bias in the content, however the style and feel of imagery is very "vanilla" and therefore their is the potential for audience to switch off. ]]> 2023-07-22 15:17:37 UTC https://padlet.com/pateld71/z9snw99bv8nreeao/wish/2649538880 Cambridge University pateld71 https://padlet.com/pateld71/z9snw99bv8nreeao/wish/2649541359 27th July 2023

Looking for communications about energy awareness, this link was high on the google algorithm (which is something to consider when considering what articles I may see and not see on my social media feeds).

The communication are recent but look quite dated especially for a student population. However the images chosen seem to reflect a old and historic university. I tried to find details about the author/designer as I assumer this was created internally rather than b external agency.

The colour green is used heavy and the use of limited colours/words is also noted. ]]> 2023-07-22 15:27:37 UTC https://padlet.com/pateld71/z9snw99bv8nreeao/wish/2649541359 Zerowaste Scotland pateld71 https://padlet.com/pateld71/z9snw99bv8nreeao/wish/2649542572 13th April 2023]]> 2023-07-22 15:33:47 UTC https://padlet.com/pateld71/z9snw99bv8nreeao/wish/2649542572 The colour Green! pateld71 https://padlet.com/pateld71/z9snw99bv8nreeao/wish/2649542731 Vienna 2022 (exact day/month NA)

All different shades of green is used in this campaign which for me highlights the subconscious link to sustainability.

]]> 2023-07-22 15:34:48 UTC https://padlet.com/pateld71/z9snw99bv8nreeao/wish/2649542731 Greenwashing pateld71 https://padlet.com/pateld71/z9snw99bv8nreeao/wish/2649566230 December 2021

Although dated, I think it is important to highlight how it is easy for the public to be confused which the array of information they are given.
Based on this article it is clear that any awareness campaign should come from a reputable source. As such task 2&3 uses the Depot Managers as the face of the campaign. ]]> 2023-07-22 17:39:21 UTC https://padlet.com/pateld71/z9snw99bv8nreeao/wish/2649566230 British Retail Consortium pateld71 https://padlet.com/pateld71/z9snw99bv8nreeao/wish/2650147734 2nd Sep 2022

BRC is an industry body who I used for information and as source of collaboration and partnerships. They have a industry wide environmental group who meet to share information and as such internal colleagues will share any energy news they hear from the site with me.

I have used the link in this guide to share with colleagues and also sued the colour platte to support my task 2&3 graphics and video.

I would expect that the source of information is un biased.

]]> 2023-07-24 09:21:19 UTC https://padlet.com/pateld71/z9snw99bv8nreeao/wish/2650147734 Amazon pateld71 https://padlet.com/pateld71/z9snw99bv8nreeao/wish/2650151044 18th July 2023

Amazon is so popular and convenient that their sustainability plans will have a material effect. Its is interesting to read their sustainability plans and analyse the images, colour and layout used for this task. Also because my task is aligned to internal corporate communications. ]]> 2023-07-24 09:31:14 UTC https://padlet.com/pateld71/z9snw99bv8nreeao/wish/2650151044 IKEA pateld71 https://padlet.com/pateld71/z9snw99bv8nreeao/wish/2650153008 March 30th 2023
Ikea - a huge furniture retailer, who offers cheap items which are not always linked to being sustainable. However they use clever marketing & communications highlighting their polices and products which have a sustainability link.

This article is by a retail industry site which I feel targets those working within the industry. Interesting that the author doesn't make any link to the Ikeas sustainability records and is very positively about the product but does not provide any context.

]]> 2023-07-24 09:36:42 UTC https://padlet.com/pateld71/z9snw99bv8nreeao/wish/2650153008 This is Money pateld71 https://padlet.com/pateld71/z9snw99bv8nreeao/wish/2650154289 23 March 2023

Important to highlight how consumer are aware of energy efficiency in their homes. In this report, there is evidence that their are significant sales in the area and likely to be aligned to all the issues the UK has seen with increases in energy prices.

I see this article as positive for my campaign as it shows colleagues are aware and already taking steps to reduce and as company we should take advantage of these changes to support behaviour change in the workplace.

This site is aligned to the Daily Mail which has is associated with more right wing views. ]]> 2023-07-24 09:40:04 UTC https://padlet.com/pateld71/z9snw99bv8nreeao/wish/2650154289 Sky News - Australia pateld71 https://padlet.com/pateld71/z9snw99bv8nreeao/wish/2650155874 June 18th 2023
I found this video interesting as it talks about how raising awareness about how renewable has brought about a negative consequence in price. Their is no mention if the embodied carbon of nuclear energy and its telling how they have an expert who is very young to promote nuclear instead if renewables.

Sky News Australia is considered to have a conservative, right-wing bias]]> 2023-07-24 09:44:53 UTC https://padlet.com/pateld71/z9snw99bv8nreeao/wish/2650155874 Shell pateld71 https://padlet.com/pateld71/z9snw99bv8nreeao/wish/2650158439 7th & 27th June 2023

Some positive news here as Shell is rightly found to be misleading in its green campaign.

The article is very factual and I would have expected some stark commentary about how Shell are destroying the planet in the use of fossil fuels as its written by the Guardian.

Interestingly, the article provides a link to all shell related articles and more recently shell announced huge profits. This suggests that although they have been found to be misleading, they are not planning to change there behaviour as they are making vast sums of money.

https://www.theguardian.com/business/2023/jul/27/shell-profits-oil-gas-price-shareholders

]]> 2023-07-24 09:51:35 UTC https://padlet.com/pateld71/z9snw99bv8nreeao/wish/2650158439 EU Neighbours EAST pateld71 https://padlet.com/pateld71/z9snw99bv8nreeao/wish/2650160794 June 5th 2023

World Environment Day is June the 5th and lots of organisations /companies shared information. I was interested in the use of a cartoon character. (UK insurance company - compare the market use a meerkat which has been very successful). Would this work for an AFB?

The imaging looks dated and traditional but this may work on the audience (Armenia, Azerbaijan, Belarus, Georgia, the Republic of Moldova and Ukraine). Also this campaign is focused on children.

]]> 2023-07-24 09:58:30 UTC https://padlet.com/pateld71/z9snw99bv8nreeao/wish/2650160794 IEA pateld71 https://padlet.com/pateld71/z9snw99bv8nreeao/wish/2650161566 July 13th 2023

IEA is expert driven which gives it some gravatas and a sense of authority. The team that leads the organizations are educated and experts in their areas. For me, I find the site very informative, and I wouldn’t really question its information in the first instance. ]]> 2023-07-24 10:00:42 UTC https://padlet.com/pateld71/z9snw99bv8nreeao/wish/2650161566 Greece Wildfires pateld71 https://padlet.com/pateld71/z9snw99bv8nreeao/wish/2650175182 24th July 2023

I created a video to show how different agencies are sharing information about the Greece wildfires. Most of the headlines focused on holidays rather than the climate factors. This was similar of a majority of the agencies - right to left wing.
Could go to show that the hook has to be something which resonates with the reader and potentially the climate emergency is still not seen as an emergency?]]> 2023-07-24 10:43:44 UTC https://padlet.com/pateld71/z9snw99bv8nreeao/wish/2650175182 BBC news pateld71 https://padlet.com/pateld71/z9snw99bv8nreeao/wish/2650176924 22 July 2023

I liked this image as it links the weather to the climate stripes. Antidotally, I asked a few friends if they knew what the climate stripes were and many still didn't. When I explained, they where surprised and interested as they has never come across the climate stripes in the course of the daily activity. This really surprised me as I assumed it was a well recognised image.

The reiterated the value of consistently repeating the message and how I need to do this in my energy behavioural campaign.

]]> 2023-07-24 10:49:03 UTC https://padlet.com/pateld71/z9snw99bv8nreeao/wish/2650176924 BBC - Energy Price Cap pateld71 https://padlet.com/pateld71/z9snw99bv8nreeao/wish/2650183179 1st July 2023

The energy price fluctuations has been major news since the War on Ukraine. This new news was everywhere and again has been used a way of discussing the internal energy efficiency campaign with the energy project team.

BBC News tends to be since as an unbiased source of information for the majority. Also I appreciate how a person from any ethic minority is used in their imagery. ]]> 2023-07-24 11:08:57 UTC https://padlet.com/pateld71/z9snw99bv8nreeao/wish/2650183179 Carbon Brief - Hottest Year pateld71 https://padlet.com/pateld71/z9snw99bv8nreeao/wish/2650184192 21st July 2023

Carbon Brief is expert led and I have been signed up to their updates for a while. I find there articles easy to digest. As practitioner I may be there target audience but not sure if my colleagues are aware of their existence. The article may be bias as its by climate experts.

During the last month we experienced very hot weather and whilst I write this, their are fires in Greece which are linked to climate change. It is important to understand environmental information that is shared in the public arena as this will effect any communications I do about a linked topic.
Weather is a big conversation topic and even more so when linked to extreme weather events. The fires have brought up debate, I have heard in the office about what the cause is. I feel I can use this to my advantage - linking to how weather effects energy and how volatile it can be. ]]> 2023-07-24 11:12:30 UTC https://padlet.com/pateld71/z9snw99bv8nreeao/wish/2650184192 Labour Green Plans pateld71 https://padlet.com/pateld71/z9snw99bv8nreeao/wish/2650185480 30th May 2023
My interpretation is that this article is bias to the left and the labour viewpoint. It is an option piece in the guardian therefore expected. Opinions could be presented as fact.
With elections on the horizon. articles pointing out the differences between ]]> 2023-07-24 11:15:46 UTC https://padlet.com/pateld71/z9snw99bv8nreeao/wish/2650185480 Labour Green Plans pateld71 https://padlet.com/pateld71/z9snw99bv8nreeao/wish/2650186493 9th June 2023

Interesting to see how Bloomberg who I would consider present an unbias view, report on labours plans. Based on analysis of media bias, Bloomberg tends to lean to the left and therefore this article does not entirely reflect that.

Good to read and reflect on in terms of the Gaudian article as its provide a different view point even thought the media bais is from a similar view point.

]]> 2023-07-24 11:18:59 UTC https://padlet.com/pateld71/z9snw99bv8nreeao/wish/2650186493 Daily Mail - ClientEarth & Shell pateld71 https://padlet.com/pateld71/z9snw99bv8nreeao/wish/2650188147 24th July 2023

Daily Mail is known as predominantly right wing and climate denying with columnists such as peirs morgan, However I found this article very factual. The questions is whether the Daily mail would write a factual article had client earth won the case.

]]> 2023-07-24 11:24:47 UTC https://padlet.com/pateld71/z9snw99bv8nreeao/wish/2650188147 Daily Mail - Waste pateld71 https://padlet.com/pateld71/z9snw99bv8nreeao/wish/2650190137 19th June 2023

Daily Mail is right wing and tends to report negatively on environmental issues. This article is surprisingly based on fact and point to greenwashing of waste that is incinerated. ]]> 2023-07-24 11:31:33 UTC https://padlet.com/pateld71/z9snw99bv8nreeao/wish/2650190137 Carbon Trust pateld71 https://padlet.com/pateld71/z9snw99bv8nreeao/wish/2657838059 December 2013.

Dated in terms of the assignment but still useful as the the carbon trust provide clear information which is respected by colleagues across the organisations. The information and the energy campaign posters are old but I have used them before and in a previous role and they worked well.

I would suggest the Carbon Trust writers and members are climate activists rather than deniers. ]]> 2023-08-08 08:21:28 UTC https://padlet.com/pateld71/z9snw99bv8nreeao/wish/2657838059 Bias in media - Scrap book analysis source pateld71 https://padlet.com/pateld71/z9snw99bv8nreeao/wish/2657847764 Information on this site has been used for analysis for the scrap book. ]]> 2023-08-08 08:43:59 UTC https://padlet.com/pateld71/z9snw99bv8nreeao/wish/2657847764 Open Democracy pateld71 https://padlet.com/pateld71/z9snw99bv8nreeao/wish/2657869928 This is a new site I found whilst completing this scrapbook. It promotes an un bias opinion however this is hard to determine as all opinions must be subjective if we apply psychology. ]]> 2023-08-08 09:14:10 UTC https://padlet.com/pateld71/z9snw99bv8nreeao/wish/2657869928