3.3 Marketing Mix - Group Advertising Campaign Task 📢 by

Welcome to the Advertising Campaign Project! 🎯

tutortok1 — 2025-04-23 01:21:13 UTC

Form groups of 4 and choose a popular product that interests your team.

Consider the following questions to guide your discussions and planning: - What product features will you emphasize? - Who is your target audience? - What message do you want your campaign to convey?

You'll have 90 minutes to develop a complete advertising campaign, followed by 5-minute presentations from each group.

Project Timeline ⏰

tutortok1 — 2025-04-23 01:21:13 UTC

1. Group Formation & Product Selection (10 minutes)
2. Campaign Development (70 minutes)
3. Final Preparation (10 minutes)
4. Group Presentations (5 minutes per group)

Please manage your time wisely!

Advertisement Types Required 📱

tutortok1 — 2025-04-23 01:21:13 UTC

Your group must create 3 different types of advertisements: 1. Social Media Ad (Facebook, Instagram, TikTok, etc.) 2. Print Advertisement (Poster, Magazine, Billboard) 3. Short Video Commercial (30-60 seconds) To guide your creative process, consider: - How will different ad types complement each other? - What design elements will you use? - How does each ad align with your overall campaign strategy? Be creative and think about your target audience!

Marketing Budget Planning 💰

tutortok1 — 2025-04-23 01:21:13 UTC

Develop a realistic marketing budget for your campaign: - Research actual advertising costs - Include production expenses - Consider media placement costs - Factor in design and development fees Use real market rates for the UK when possible!

Promotional Mix Justification 📊

tutortok1 — 2025-04-23 01:21:13 UTC

Explain why you chose specific promotional channels: - Target audience analysis - Cost-effectiveness - Reach and frequency - Expected ROI - Cultural relevance to the UK market Consider these guiding questions: - Why is this channel best for your target audience? - How will you measure the success of your chosen promotions? - What makes your promotional mix unique?

Advertising Cost Reference 📝

tutortok1 — 2025-04-23 01:21:16 UTC

Here are some typical advertising costs in the UK: - Facebook Ads: £4 - £20/day - Billboard Rental: £800-£2500/month - TV Commercial: £3,000-£10,000/30s - Magazine Ad: £500-£1500/page

Free Design Tools 🎨

tutortok1 — 2025-04-23 01:21:18 UTC

Recommended tools for creating your ads:
- Canva for social media and print designs
- Capcut for video editing
- Unsplash for free stock photos
- Pexels for free videos

Presentation Structure 🎤

tutortok1 — 2025-04-23 01:21:18 UTC

Your 5-minute presentation should include:
1. Product Introduction (30s)
2. Target Audience (30s)
3. Campaign Strategy (1m)
4. Advertisement Showcase (2m)
5. Budget Breakdown (1m)

Be prepared for questions!

Assessment Criteria ⭐

tutortok1 — 2025-04-23 01:21:18 UTC

Your campaign will be evaluated on:
- Creativity and Innovation
- Budget Realism
- Strategy Effectiveness
- Presentation Quality
- Teamwork

Everyone in the group must participate in the presentation!

Social Media Ad Example 💌

tutortok1 — 2025-04-23 01:22:41 UTC

Take a look at this excellent Facebook ad template for promoting a summer sale: [Link to Canva template] Remember, a good social media ad is visually engaging, has a clear message, and is targeted to the right audience.

Print Advertisement Template 🟁

tutortok1 — 2025-04-23 01:22:42 UTC

For print media, here's a versatile poster template: [Link to Poster template] Effective print ads should have bold images, concise messages, and a strong call to action.

Short Video Commercial 🎥

tutortok1 — 2025-04-23 01:22:44 UTC

Here's a creative example of a 30s video ad for a new product launch: [Link to video template] A successful video ad captures attention quickly, tells a story, and includes your brand message.