https://pagespeed.web.dev/

Case studies or examples of safeguarding practices in your chosen industry

Why is safeguarding important in both learning and working environments?

What website can users visit for more information

How should stakeholders refer their safeguarding concerns?

Bonus – Optimise the page using Yoast.

Additional -

Two blogs on the areas you didn't cover, eg EDI and Prevent

Fully optimised using Yoast

https://safeguardingapprenticeships.xyz/

https://support.google.com/analytics/answer/6367342?hl=en#zippy=%2Cin%3Dthis-article%2Cin-this-article

Mailchimp

https://mailchimp.com/pricing/free-details/?currency=GBP

A report with 5 potential keywords/phrases, list their estimated traffic/search volume and keyword difficulty.

Add screenshots here.

1. Wincher: Track Your Keyword Positions and Monitor Your SEO

2. https://trends.google.com/trends/

3. https://answerthepublic.com/

Price

Ease of use

Convenience

Customer service

Security/SSL

Performance/CDN

Flexibility with CMS

Scalability

Reputation and Reviews

Specialist features

•Understand the key principles of SEO

•Understand how to use Google Analytics to gather insights on website performance

•Understand how to create compelling email marketing campaigns

https://www.wix.com/website/templates/html/one-page/landing-pages

https://nordicclick.com/resources/google-ads-preview-tool/

Use tools listed at the bottom!

1) Brand Message Clarity: Ensure that the website's brand message is clear and easily understood within a few seconds of landing on the site.

2) Visual Consistency: Check for consistent branding elements, including logos, color schemes, and typography throughout the website.

3) Navigation Ease: Evaluate the navigation structure for simplicity and intuitiveness; ideally, it should not exceed 5-7 main items in the top navigation bar.

4) Content Quality: Review content for accuracy, relevance, and grammatical correctness. Ensure it aligns with the brand voice and meets user needs.

5) Responsive Design: Test the website's responsiveness across various devices (desktop and mobile) to ensure a seamless user experience.

6) SEO Optimisation: Analyse on-page SEO elements such as meta titles, descriptions, and keyword usage to enhance search visibility. (On website right click mouse and select page source to see meta keywords etc.)

7) Call-to-Action Effectiveness: Identify prominent calls to action (CTAs) throughout the site and assess their clarity and placement to encourage user engagement.

8) Loading Speed: Check the website's loading speed aim for a load time of under 3 seconds for optimal user retention.

9) Image Quality: Verify that all images are high-quality, properly sized, and relevant to the content they accompany.

10) Link Functionality: Test internal and external links to ensure they are functional and direct users to the correct pages without errors.

11) User Experience (UX) Testing: Conduct usability testing to gather feedback on overall user experience, identifying any pain points or areas for improvement.

12 ) Security Measures: Review security features such as SSL certificates, data protection policies, and regular backups to safeguard user information and enhance trustworthiness.

Deliverables:

Review the websites (not your own!) based on the above checklist. Award up to 10 points for each category 1 - low 10 -high. Total 120 points maximum score.

Create a presentation giving a breakdown of strengths and areas for improvement , TREAT THIS AS YOUR MINI PROJECT PRESENTATION!

Presentation should be no more than no more than 10 minutes.

Wincher: Track Your Keyword Positions and Monitor Your SEO

https://trends.google.com/trends/

https://answerthepublic.com/

https://pagespeed.web.dev/

Add your wix website link here

https://support.google.com/analytics/answer/6367342?hl=en#zippy=%2Cin-this-article

c) What are their purpose?

• To provide information

• To sell products

• To provide a solution to a problem

• Watch content

Blogs- to share info

corporate- branding and info on services

portfolio websites- to showcase work like art

types: companys,self employed marketing,b2b buisness,b2c,blogs,channels

• Business/Company

• E-Commerce

• Blog

• Portfolio

• Personal

Website purposes:

• Establish presence (brand, company, person etc.)

• Commerce

• Lead generation

• Providing information

• Entertainment

• Price
  Entry-level hosting from £5.99/month, but renewal rates are higher

• Ease of Use
  Beginner-friendly dashboard

• Convenience
  All-in-one solution for domains, email, and hosting

• Customer Service
  24/7 customer support is available via phone and live chat

• Security / SSL
  Basic DDoS protection, but advanced security features come at an additional cost.

• Performance / CDN
  Utilises global data centres with optional Cloudflare CDN integration

• Flexibility with CMS

  Joomla, Drupal, and Magento, as well as optimised WordPress hosting

• Scalability
  Offers a full range of hosting solutions (shared, VPS, dedicated, cloud)

• Reputation and Reviews
  Strong global brand recognition, particularly among small businesses

• Specialist Features
  Domain registration, Microsoft 365 email integration, SEO tools

SiteGround:

• Price
  Entry level: £12.99/month, plus renewal pricing

• Ease of Use
  Custom dashboard and automated setup tools

• Convenience
  Automated daily backups, built-in caching, and one-click staging environments

• Customer Service
  24/7 support via live chat

• Security / SSL
  Free SSL certificates, AI-driven threat detection, managed firewall, and automatic daily backups

• Performance / CDN
  Powered by Google Cloud infrastructure with built-in CDN

• Flexibility with CMS
  Joomla, Drupal, and others, with WordPress-optimised plans

• Scalability
  Suitable for small to mid-sized businesses

• Reputation and Reviews
  Widely regarded for speed, uptime, and customer service

• Specialist Features
  SiteGround Optimizer plugin, white-label hosting for resellers, developer tools, and staging functionality.

  
  

Cloudways:

• Price
  From £10/month - costs depending on chosen cloud provider (e.g. DigitalOcean, AWS, Google Cloud).

• Ease of Use
  Designed for developers and experienced users

• Convenience
  One-click app installations, server cloning, staging, and vertical scaling - requires technical confidence for full utilisation.

• Customer Service
  24/7 live chat support and advanced support add-ons

• Security / SSL
  Free SSL, TF authentication, dedicated firewalls

• Performance / CDN
  Powered by major cloud providers with built-in caching and Cloudflare CDN integration.

• Flexibility with CMS
  WordPress, Magento, Laravel, and Symfony

• Scalability
  Allows vertical and horizontal scaling

• Reputation and Reviews
  Strong reputation among developers and SaaS startups

• Specialist Features
  Server-level caching, team collaboration tools, API access, and performance monitoring dashboards.

-Easy to navigate

- Consistency

-Load speed

• using webp to minimise the images?

To achieve a fast-loading website - optimise images, leverage caching and CDNs, minimise code, and choose a high-performance hosting provider.

achieve fastloading website: no big photos/blogs that take ages to load,unoptimised code,no caching,not mobile optimised

• Est. Traffic: 11,700

• Difficulty: 56/100 (Estimated to need followed backlinks from ~108 websites to rank top 10 for this keyword)

Finance

• Est. Traffic: 51,300

• Difficulty: 93/100 (Estimated to need followed backlinks from ~1033 websites to rank top 10 for this keyword)

Open Finance

• Est. Traffic: 320

• Difficulty: 10/100 (Estimated to need followed backlinks from ~11 websites to rank top 10 for this keyword)

Open Banking

• Est. Traffic: 8,100

• Difficulty: 52/100 (Estimated to need followed backlinks from ~91 websites to rank top 10 for this keyword)
  

Fintech

• Est. Traffic: 14,800

• Difficulty: 61/100 (Estimated to need followed backlinks from ~134 websites to rank top 10 for this keyword)

2) where customers are from, how many month active users are on the website, what my conversion rate is and where my customers are coming from

3) How they ended up on the blog webpage

4) UTM tracking parameters, if you have a spike in user activitiy on website.

5) try to figure out one, is it one specific page?

6) So that you can try to figure out what works on the website that kept the users and then what doesn't work that lost users

7) If they signed up for Email marketing, send them a abandoned cart flow automation, if not, simplify the checkout process

8) To understand what is causing people to leave the site as well as how successful campaigns are

9) I think AI will be doing all the data analysis and then provide conclusion+improvements to a manager. Rather than a person inputting all the data to be reviewed by AI

10) Yes, it makes knowing what works and what doesn't easier to find out. It also allows you to see trends using data (busy periods and quiet periods)

1-Realtime Reports – Show current activity on your site/app, including active users, traffic sources, and events happening right now.

Life Cycle Reports – Organised around the customer journey: Acquisition, Engagement, Monetisation, and Retention.

User Reports – Focus on demographics, interests, and technology used by visitors.

Explorations – Custom, in-depth analysis tools like funnel analysis, path exploration, and segment overlap.

2- Gender, Age, Location, abandonment patterns, browsing and purchase behaviot

3- How many people are engaging vs visiting 

4-Click-through rate (CTR) 

Conversion rate 

Cost per acquisition (CPA) 

Return on ad spend (ROAS)

5- Call to action, reviews to build trust, quaility of images and text, page speed

6- Measures engagement, Identifies content quality (the longer they are on the more they are engaged)

7-

Simplify checkout process 

Offer multiple payment options 

Highlight trust signals 

Send cart abandonment emails 

Show total costs upfront, no hidden tax

8- 

Campaign performance tracking

Audience insights

Conversion analysis

Content optimization

9-

We will use AI to help build reports by inputting data for it to analyse for us, and simplify the answers to understand pain points and successes. Will potentially be able to predict trends and behaviours from customers 

10- Yes, marketing is very data-driven, and to prove success, you need to have data to back this up or to show that something isn't working. Helps with A/B testing as well to have a comparison of what is or isn’t working in certain campaigns or what works better. Understands the behaviours of the customers to make more stategic campaigns.

2)their bounce rate,their personal email,their emotional responce behaviour type,age range

3)hoe the got to the blog landing page,age,what there habits/interests are

4) ppc,seo,click through rates,bounnce rates

5)aethstetic to page,accessibility through touchpoints,more call to action points,

6)see what habits they have,are they impulsive,do they do alot of reasurch everywher for the best products,are they trying to find better price or more info

7)check to see if theres an issue with our checkout,put a incentive/call to action if price is too high or its not easily accesible with multiple payments.

8)analyse consumers behaviour and adapt to this,more detail feedback that we can improve on,understand from another point of view about the web quality and what platforms we shuld focus on so we can perform marketing better,direct marketing to audiences and platform types.

9)ai can speed things up,make it easier to become more proficient and proffesional,create content to a hifher quality quickly,be able to assume future propositions and outtakes withtin the buisness

10)yes it is imortant to have an understanding so you are aware of improvements and feedback,to market to the best ability amongst other competitiors

9. I think that AI will transform analytics by automating insights, attempting to predict consumer behaviour

10. Yes: understanding analytics is essential for a future marketing career because it empowers you to make data-driven decisions that optimize campaigns and drive results