The Role of the Marketing Consultant by

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Key Skills Required

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Market Analysis and Research Proficiency
Demonstrated ability to conduct extensive market analyses with the use of advanced research methodologies and statistical tools to create actionable insights for strategic decision-making.
Digital Marketing Proficiency
Mastery in navigating digital marketing channels and platforms. The additional ability to employ analytics and metrics to optimise online campaigns while being wise to the latest innovation and evolving trends in the digital landscape.

Consumer Behaviour Analyst
Gifted in applying theoretical frameworks from consumer behaviour studies to highlight and anticipate consumer motivations and purchasing habits. The ability to also facilitate the development of targeted marketing campaigns.

Strategic Planning and Positioning
Proficient in curating and implementing marketing strategies aligned with corporate goals, utilising SWOT analysis, competitive intellect, and segmentation models to strategically position products in the market.

Integrated Marketing Communications
Experience in designing and implementing cohesive and synchronised marketing communication plans while integrating various channels and messaging to ensure a united brand image and impactful communication with target audiences.

Concept creation

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The ability to curate a variety of concepts or solutions in response to developing a marketing campaign

Critical Analysis

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Experienced in forming connections between seemingly unrelated concepts, using a wide range of knowledge and experiences to create original analysis and insights.

Innovative Presentation Design

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Efficient in designing presentation slides with a focus on clarity, coherence, and visual appeal while ensuring a consistent and professional layout throughout the presentation.

Software Knowledge

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Proficiency in software used for literature reviews, data collection, and analysis within a specific academic discipline. Also proficient in word processing software for creating and formatting academic documents.

Digital Communication Tools Knowledge

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Knowledge of collaboration and communication tools (I.e. Microsoft Teams) for academic collaboration, group projects, and remote teamwork

Curated workshops and network events, led by industry experts covering a wide range of topics.

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Strategic Marketing Masterclass

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Content Marketing Webinar

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Networking & Q&A event

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Marketing Training Courses

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Gibbs’ reflective cycle (1988) as cited in Jasper (2013)

A wealth of resources, from research insights, future opportunities, and connections to potential employers

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People of Interest: Personalised guidance and mentorship to support you in navigating into an evolving industry

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Globally inspiring and internationally-based, these marketers continue to push the envelope for brands and businesses everywhere.

Metaverse: Future Applications

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WGSN Insight looks beyond the hype of the metaverse to explore the opportunities, winning strategies and key applications that could redefine future lifestyles.

The challenges fashion retailers will have to overcome in 2024

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Sustainability in 2024

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Gibbs' Reflective Cycle

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Gibbs, G. (1988) Learning By Doing: A Guide To A Teaching And Learning Methods. Oxford, Polytechnic: Further Educational Unit. (Accessed: 7 January 2024)