NA professional sports case study (Session 4, 2022) by Learning Design at UTS https://padlet.com/postgraduate_futures/z5540ugobcozipbf Made with a warm hug en-us 2022-04-27 06:23:46 UTC 2022-07-18 03:30:53 UTC hello@padlet.com NA professional sports - Jason O'Connell https://padlet.com/postgraduate_futures/z5540ugobcozipbf/wish/2244422734 From Table 1, which league was:
the most passive in sharing news from the governing league?
The National Hockey League.

The most active in providing current season results?
The National Basketball Association.

Receiving the most posts from fans?
Major League Baseball.

The most active in online networking?
NFL.

What do these results mean for professional sport leagues’ engagement with their fans?
The leagues have opportunity to foster further dialogue between themselves and the publics for greater inclusion and interactivity (Romenti et al., 2017).

What are your suggestions for the sport leagues’ fan engagement on Facebook?
Rather than geographic (cities), focusing on recognition of targeted audiences with in the standardized Facebook format.


]]> 2022-07-16 05:17:48 UTC https://padlet.com/postgraduate_futures/z5540ugobcozipbf/wish/2244422734 NA Professional Sports League Case Study tamarahitchcock https://padlet.com/postgraduate_futures/z5540ugobcozipbf/wish/2245076005 From Table 1, which league was:
The most passive in sharing news from the governing league? Hockey League
 
The most active in providing current season results? National Basketball Association, although the NFL was also very active. 
 
Receiving the most posts from fans? Major League Basketball
 
The most active in online networking? National Football League
 
What do these results mean for professional sport leagues' engagement with their fans?
The NFL, MBL and NBA are all actively engaging with their fans, in particular ensuring regular updates of information, online networking and sharing content.
 
What are your suggestions for the sport leagues' fan engagement on Facebook?
The Hockey League can learn from the strategies of the other leagues to improve engagement. All leagues can improve their offline engagement and integrate this further with online engagement.
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