Linguistic Landscapes in the Direct UCF Area by Ella Wasmund

Target

wasmunde — 2024-04-10 03:19:05 UTC

Target is a large company and thus provides several displays and signage in both Spanish and English. The images provided are the aisle descriptions, written in English first and Spanish below, employee backroom location denotation, and the Hispanic Heritage Month display. The attached article concerns Target's intentional actions to include the Latino community in its business model.

Mei's Supermarket

wasmunde — 2024-04-10 03:19:17 UTC

Mei's Supermarket is a grocery store in Orlando that provides a wide range of Asian culinary basics and treats. Their storefront reads initially in a variety of Chinese, with the English translation at the bottom. The store provides baked goods and hot traditional Chinese take-away dishes. Also pictured below is a picture of their bakery, with signs primarily in the aforementioned Chinese variety.

wasmunde — 2024-04-10 04:53:19 UTC

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wasmunde — 2024-04-10 05:27:59 UTC

UCF

wasmunde — 2024-04-10 05:37:10 UTC

The majority of campus language is, as one could assume, instructional. Alongside instructional language is informative, call-to-action language that keeps students engaged and interested in what is being described. Examples of this include instructional presentations, flyers for student clubs and tutoring, and buses with simplified emergency procedures.

wasmunde — 2024-04-10 05:37:37 UTC

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wasmunde — 2024-04-10 17:56:38 UTC

Kung Fu Tea

wasmunde — 2024-04-11 00:58:04 UTC

Kung Fu Tea provides fun milk and fruit tea beverages, with several promotions posted throughout the store. Additionally, there is a wall collage of sticky notes that the store provides to guests, who have collaborated to make a wall of their media interests, ranging from popular anime, music recommendations, and memes.

wasmunde — 2024-04-11 01:02:14 UTC

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wasmunde — 2024-04-11 01:04:25 UTC

Wawa

wasmunde — 2024-04-11 01:19:35 UTC

Wawa is a gas station that provides fuel in both of the definitions: food and gas. At the fueling station, the key reader instructs the customer to select fuel grades and to enter their card for payment. There are also ads that play above, as well as the large sign that displays gas prices. The link attached delves into Wawa's rising popularity because of their food, evidently the most beloved in the country.

wasmunde — 2024-04-11 01:20:22 UTC

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wasmunde — 2024-04-11 01:21:35 UTC

China Wok

wasmunde — 2024-04-11 01:25:33 UTC

China Wok is a Chinese restaurant located next to a chain grocery store in the near UCF area. The menu provides all options in English, same as the signs above the register. There are Chinese characters present in the logo of the restaurant and on the packaging visible from behind the register. The attached article discusses the history of Chinese food in America.

wasmunde — 2024-04-11 01:32:08 UTC

wasmunde — 2024-04-11 01:34:01 UTC

Welcome!

wasmunde — 2024-04-11 01:39:29 UTC

Since I live around and know the UCF Area well, my approach to this project was to photograph stores and restaurants from around campus.

wasmunde — 2024-04-11 03:34:53 UTC

wasmunde — 2024-04-11 03:35:26 UTC