Consumer Behaviour_MKF2111_2nd2017 by Bustutor Monash

Consumer Behaviour_MKF2111_2nd2017 by Bustutor Monash https://padlet.com/sima_sedighadeli/2uqZy2G Workshop 10_Monday 16:30 en-us 2017-07-24 01:41:47 UTC 2025-11-16 05:45:06 UTC hello@padlet.com https://padlet-assets.s3.amazonaws.com/icons/Manbag.png Week 2, Group 3, Act 1 https://padlet.com/sima_sedighadeli/2uqZy2G/wish/179752603 2017-07-31 07:13:24 UTC https://padlet.com/sima_sedighadeli/2uqZy2G/wish/179752603 Week 2 Group 2 and 4 https://padlet.com/sima_sedighadeli/2uqZy2G/wish/179752807 We have decided to target the mass market of those who have not yet purchased a fidget spinner and wish to experience the fad. We used the sections of belonging and esteem as they are now apart of a growing easily affordable social group as well as appealing to the need for many people to fidget and have fun with it.]]> 2017-07-31 07:17:57 UTC https://padlet.com/sima_sedighadeli/2uqZy2G/wish/179752807 Week2 group1 act https://padlet.com/sima_sedighadeli/2uqZy2G/wish/179753085 2017-07-31 07:23:43 UTC https://padlet.com/sima_sedighadeli/2uqZy2G/wish/179753085 week2Group5 Act1 https://padlet.com/sima_sedighadeli/2uqZy2G/wish/179753518 2017-07-31 07:34:47 UTC https://padlet.com/sima_sedighadeli/2uqZy2G/wish/179753518 Week3Group4 Act1 chaimignze https://padlet.com/sima_sedighadeli/2uqZy2G/wish/180246349 We believe the first one is more successful but we think the second one can be improved to be more eye-catching. The first one can motive the consumer more, especially when people are hungry and the can looks like to become empty, which can also motivate consumers to buy them.
the second one is about table tennis,it's a good try for Pringle to link sports to the product but it cannot tell consumers what it is at the first time they saw it. The blue color of the ad is also not good to engage the consumers. So we can change the color to red and put a Pringle logo on it so that consumers will catch the information.

]]> 2017-08-07 07:16:40 UTC https://padlet.com/sima_sedighadeli/2uqZy2G/wish/180246349 Week3 group 1 act https://padlet.com/sima_sedighadeli/2uqZy2G/wish/180246403 - the first ad promotes the product clearly. The use of colours is engaging, the logo is easy to recognise and the product is made obvious.
- the second ad is not, however, clear in their message. This is because it does not involve the brand much, the product is not explicitly on display and so, consumers may miscomprehend what the product is. The image does not trigger hunger, and is contradictory of the sport since potato chips are not a healthy item of food]]> 2017-08-07 07:17:56 UTC https://padlet.com/sima_sedighadeli/2uqZy2G/wish/180246403 Week 3 Group 3 Act 1 https://padlet.com/sima_sedighadeli/2uqZy2G/wish/180246444 - Left picture is more eye-catching as it clearly displays the product compared to the right picture, which is just a reference to the product.
- Cross-modal perception - colours influence taste. Displaying the actual food creates hunger for the consumer.
- Message comprehension: consumers might miscomprehend the right ad as it looks like a sports ad --> misleading.
- Left picture stands out more with the white background, the focus is on the bright colours and the product itself. Whereas in the right, the shades of blue all blend into one and it does not catch the eye. ]]> 2017-08-07 07:18:54 UTC https://padlet.com/sima_sedighadeli/2uqZy2G/wish/180246444 Week 3 Group 2 Act 1 https://padlet.com/sima_sedighadeli/2uqZy2G/wish/180246648 We believe the the second ad with the ping-pong table is more eye-catching, however, we don't believe it is the most effective as an advertisement. The second ad captures the attention of consumers but it leaves them confused as the logo is too small and the shape of the ping pong table is not easily recognised as a pringle. The muted blue colour of the ad is also not commonly associated with pringles or food. The first ad is much more effective as it is simple and straightforward. Not a lot of thought goes into buying pringles as they are affordable and easily accessible snack so a simple ad would be much more successful. The bright green and yellow colours and the use of the actual packaging in the first ad make for a much more desirable and effective advertisement. ]]> 2017-08-07 07:23:43 UTC https://padlet.com/sima_sedighadeli/2uqZy2G/wish/180246648 Week3 Group 5 Act 1 https://padlet.com/sima_sedighadeli/2uqZy2G/wish/180246732 2017-08-07 07:25:40 UTC https://padlet.com/sima_sedighadeli/2uqZy2G/wish/180246732 Week3 group1 act2 https://padlet.com/sima_sedighadeli/2uqZy2G/wish/180247931 2017-08-07 07:49:23 UTC https://padlet.com/sima_sedighadeli/2uqZy2G/wish/180247931 Week 3 group 3 Act 2 https://padlet.com/sima_sedighadeli/2uqZy2G/wish/180247984 2017-08-07 07:50:13 UTC https://padlet.com/sima_sedighadeli/2uqZy2G/wish/180247984 Week 3 Group 5 Act 2 https://padlet.com/sima_sedighadeli/2uqZy2G/wish/180248128 2017-08-07 07:53:03 UTC https://padlet.com/sima_sedighadeli/2uqZy2G/wish/180248128 Week 3 Group 2 Act 2 https://padlet.com/sima_sedighadeli/2uqZy2G/wish/180248246 2017-08-07 07:55:22 UTC https://padlet.com/sima_sedighadeli/2uqZy2G/wish/180248246 WEEK3 GROUP4 ACT2 chaimignze https://padlet.com/sima_sedighadeli/2uqZy2G/wish/180248284 2017-08-07 07:56:24 UTC https://padlet.com/sima_sedighadeli/2uqZy2G/wish/180248284 Week 4 Act1 Group 1 https://padlet.com/sima_sedighadeli/2uqZy2G/wish/180884462 Apple: Competence, Sophistication & Exciting - reliable, intelligent, technical, successful, trendy, exciting, imaginative, uniqu
TAC: Sincerity - family - orientated, honest, sincere, real, sentimental
Nike: Sophistication & Excitement - glamorous, attractive, cool, young, imaginative
Hoyts: Sophistication & Excitement - glamorous and trendy
Phone: Rugged & Competence - outdoorsy, tough, rugged, reliable, secure, technical]]> 2017-08-14 06:56:06 UTC https://padlet.com/sima_sedighadeli/2uqZy2G/wish/180884462 Wee https://padlet.com/sima_sedighadeli/2uqZy2G/wish/180884463 2017-08-14 06:56:06 UTC https://padlet.com/sima_sedighadeli/2uqZy2G/wish/180884463 Week 4 Group 2 Act 1 https://padlet.com/sima_sedighadeli/2uqZy2G/wish/180884618 Sincerity: TAC
Excitement: Nike
Competence: Apple
Sophistication: Hoyts
Ruggedness: Sonim ]]> 2017-08-14 06:58:24 UTC https://padlet.com/sima_sedighadeli/2uqZy2G/wish/180884618 Week 4 Group 3 Act 1 https://padlet.com/sima_sedighadeli/2uqZy2G/wish/180884700 Sincerity - Driving ads

Excitement - Soccer / Lux movie

Competence - mac

Sophisticate - Lux movie / Apple

Ruggedness - Smartphone / Soccer]]> 2017-08-14 06:59:59 UTC https://padlet.com/sima_sedighadeli/2uqZy2G/wish/180884700 week 4 - group 5, activity 1 https://padlet.com/sima_sedighadeli/2uqZy2G/wish/180884718 Apple -> Competence, sophistication & excitement.

TAC -> Sincerity

Nike -> Excitement & ruggedness

Hoyts -> Sophistication

Sonim phone -> Sincerity, excitement and ruggedness. ]]> 2017-08-14 07:00:20 UTC https://padlet.com/sima_sedighadeli/2uqZy2G/wish/180884718 week4 group4 act1 tjia0005 https://padlet.com/sima_sedighadeli/2uqZy2G/wish/180884748 Apple excitement, competence, sophistication

TAC sincerity

Nike excitement ruggedness

Sonim sincerity excitement rugged

Hoyts sophistication

]]> 2017-08-14 07:00:52 UTC https://padlet.com/sima_sedighadeli/2uqZy2G/wish/180884748 Week 4 Group 3 Act 2 https://padlet.com/sima_sedighadeli/2uqZy2G/wish/180887074 BOOST]]> 2017-08-14 07:24:57 UTC https://padlet.com/sima_sedighadeli/2uqZy2G/wish/180887074 Week4 group 1 act https://padlet.com/sima_sedighadeli/2uqZy2G/wish/180887081 2017-08-14 07:25:02 UTC https://padlet.com/sima_sedighadeli/2uqZy2G/wish/180887081 Week 4 Group 2 Act 2 https://padlet.com/sima_sedighadeli/2uqZy2G/wish/180887341 Coca- Cola Brand Schema]]> 2017-08-14 07:27:45 UTC https://padlet.com/sima_sedighadeli/2uqZy2G/wish/180887341 week 4 group5 act2 https://padlet.com/sima_sedighadeli/2uqZy2G/wish/180887408 2017-08-14 07:28:30 UTC https://padlet.com/sima_sedighadeli/2uqZy2G/wish/180887408 week4 group4 act2 tjia0005 https://padlet.com/sima_sedighadeli/2uqZy2G/wish/180887683 2017-08-14 07:31:29 UTC https://padlet.com/sima_sedighadeli/2uqZy2G/wish/180887683 week 4 group 5 act 3 https://padlet.com/sima_sedighadeli/2uqZy2G/wish/180888834 adidas:
1. better slogan
2. associated with some other popular company (ie. an apple equivalent)
3. focus on specific high profile sportspeople / athletes
4. Grow within the yeezy brand (expand via pants, jumpers, t shirts c)et]]> 2017-08-14 07:46:54 UTC https://padlet.com/sima_sedighadeli/2uqZy2G/wish/180888834 Week 4 group 1 act 2 https://padlet.com/sima_sedighadeli/2uqZy2G/wish/180888968 Nokia:

1. Nostalgia
- Appeals to customers

2. Get Ellen DeGeneres to endorse the brand

3. Improve brand image
- Increase price to reflect more sophisticated product
- Sponsorship for shows

4. Diversify products
- Introduce laptops/tablets, headphones, speakers

5. Introduce new database/system

6. Style
- Modern style (less bulky)

]]> 2017-08-14 07:48:25 UTC https://padlet.com/sima_sedighadeli/2uqZy2G/wish/180888968 Week 4 group 4 https://padlet.com/sima_sedighadeli/2uqZy2G/wish/180889140 Zoom Juice and snacks
1. Change to colour that also shows health like the green of boost.
2. Introduce a new product or range in the snack industry that compliments a fruit smoothie. E.G healthy strawberry muesli bar that compliment with strawberry juice.
3. Use popular hipster artists and celebrities to endorse the product
4. Price differential
5. Interactive FB discussions regarding design on the cups.]]> 2017-08-14 07:50:16 UTC https://padlet.com/sima_sedighadeli/2uqZy2G/wish/180889140 week 5 group 1 https://padlet.com/sima_sedighadeli/2uqZy2G/wish/181827172 The first one is more affective, as it evokes a higher level of emotion as it is relatable. It is more confronting as it shows the end result of what can happen when drink driving and appeals emotionally to shock and sadness. The second advertisement is a more cognitive ad as it uses facts regarding the damage done. Without showing any victims of the accident, it is less upsetting and more informative]]> 2017-08-21 07:13:25 UTC https://padlet.com/sima_sedighadeli/2uqZy2G/wish/181827172 Week 5 Group 3 Act 1 https://padlet.com/sima_sedighadeli/2uqZy2G/wish/181827209 Ad 1: More affective
- Names, ages of the victims (relates on a more emotional level)
- Makes you think about people you know with similar names, or of similar ages.
- Could be more cognitive by including statistics of how many teenagers/people die from drink-driving accidents. E.g. 1 in 10 die every year from drink-driving accidents.

Ad 2: More cognitive
- Could be more affective by including people saddened by the event in the photo, or a baby's clothing item on the road, or a shoe, or flowers sitting to the side, to appeal more to emotions. ]]> 2017-08-21 07:13:44 UTC https://padlet.com/sima_sedighadeli/2uqZy2G/wish/181827209 Week5 Group4&5 Act1 chaimignze https://padlet.com/sima_sedighadeli/2uqZy2G/wish/181827312 the first ad is more effective. it shows the names and ages of those people who died in accidents, and they might be your friends. But it doesn't show the number people died each year because of drunk driving. it could be more cognitive by showing the trends and more information about drunk driving.

the second ad is more cognitive. it is more informative and lead people to think about the financial lose of accidents but not the life loses. It can be more affective to add some pictures about families to affect more people]]> 2017-08-21 07:14:20 UTC https://padlet.com/sima_sedighadeli/2uqZy2G/wish/181827312 Week 5 Act 2 Group 4&5 https://padlet.com/sima_sedighadeli/2uqZy2G/wish/181830104 Slogan: Where did we go wrong?

Our advertisement targets the individual level by highlighting a multitude of groups so that viewers are able to easily relate to the ad. It also caters for the need to target subjective norms in that in relates to society as a whole especially in Australia as we are so multicultural and the fact that we have all originated from Chimps.

Our slogan is highlighting how through the evolution process we are all equal and are in deed the same as human beings, reinforcing the need for change in attitudes of superior race and ethnic backgrounds. ]]> 2017-08-21 07:38:27 UTC https://padlet.com/sima_sedighadeli/2uqZy2G/wish/181830104 WEEK 5: GROUP 1 Act 2 https://padlet.com/sima_sedighadeli/2uqZy2G/wish/181830783 Drugs, Hurting More than Just Yourself.]]> 2017-08-21 07:45:44 UTC https://padlet.com/sima_sedighadeli/2uqZy2G/wish/181830783 Week 5: Group 3 jcapp11 https://padlet.com/sima_sedighadeli/2uqZy2G/wish/181830960 It's not a joke ]]> 2017-08-21 07:47:54 UTC https://padlet.com/sima_sedighadeli/2uqZy2G/wish/181830960 WEEK 6: Boys Group 1 https://padlet.com/sima_sedighadeli/2uqZy2G/wish/183048254 List:
- Caulfield Park
Who: Anyone
What: 'BBQ'
Time: After Class
- Sausages
- Chips,
- Dips,
- Drinks (beers, soft drinks)
- Sauces
Challenges:
- What time we need to get there - Get food
- Cooking the food
- Packing up
Problems:
- Food is available
- Dietary Requirements (no tomatoes)
- Police Regulations (Use cups)
- The area is taken :( (go to another area)
- Prior commitments (make sure everyone can go)
- Transport (share rides)]]> 2017-08-28 06:45:34 UTC https://padlet.com/sima_sedighadeli/2uqZy2G/wish/183048254 Girls group 1 https://padlet.com/sima_sedighadeli/2uqZy2G/wish/183048268 Location: Emily's place in Ormond
Dietary Requirements: Vegetarian
Utensils: spatula, cutlery, plates, lasagne dish, glasses, bowls, oven, freezer
Shopping list:
- ready - made lasagne
- ice cream (depending on cravings)
Meal: Vegetarian Lasagne
Time:
6.00 buy ingredients and utensils
6.30 arrive at Emily's place and begin to prepare the meal.
Issues to consider:
- oven functionality: use the microwave
- the amount of cutlery: go to a near buy store and buy disposable cutlery e.g. from 7/11
- is there ready - made vegetarian lasagne available at Coles; if not, purchase individual ingredients or come up with a different dish e.g. vegetarian pizza.
- cooking experience: google/search online tutorial on how to cook the dish
- deciding on whether dessert is necessary: go to a local store e.g. milk bar and get ice - cream.

]]> 2017-08-28 06:45:42 UTC https://padlet.com/sima_sedighadeli/2uqZy2G/wish/183048268 WEEK 6: Boys group 2 https://padlet.com/sima_sedighadeli/2uqZy2G/wish/183048576 Location: Jasper's House
dietary requirements:
Different tastes in alcohol
Solution: buy a wide range of drinks to fit different wants
6:30 - go shopping for ingredients
7:00pm arrive for dinner.
Utensils and equiptment:
Chopping boards, oven and BBQ, tongs and cutlery
SHOPPING LIST:
Steak
Sausages
Lettuce
Capsicum
Tomatoes
Potatoes

Problems:
Everyone likes their steak cooked in a different way
Some people dislike cucumber - substitute with capsicum
prefer tomato sauce where others prefer bbq - buy both
Limited time as Jasper has work at 8:30 - start at 7 so that we have ample time to finish our food.]]> 2017-08-28 06:48:43 UTC https://padlet.com/sima_sedighadeli/2uqZy2G/wish/183048576 Girl Group 2 Activity 1 https://padlet.com/sima_sedighadeli/2uqZy2G/wish/183048791 Dumplings at Daisy's apartment
- dinnerware (plates, knife, fork, spoon, chopsticks)
- frozen pork
- dumpling wrapper
- vegetables
- soft drinks
- alcohol
- ice-cream

Time: 6pm-9pm

Issue to consider:
Daisy got everything at her house. so...
How to cook?
Who is cooking?
No specific food allergy requirement]]> 2017-08-28 06:50:47 UTC https://padlet.com/sima_sedighadeli/2uqZy2G/wish/183048791 Girl Group 1 Activity 2 https://padlet.com/sima_sedighadeli/2uqZy2G/wish/183053159 2017-08-28 07:23:11 UTC https://padlet.com/sima_sedighadeli/2uqZy2G/wish/183053159 Girl Group 2 Activity 2 https://padlet.com/sima_sedighadeli/2uqZy2G/wish/183053204 2017-08-28 07:23:34 UTC https://padlet.com/sima_sedighadeli/2uqZy2G/wish/183053204 WEEK6 Boys group 1 act 2 chaimignze https://padlet.com/sima_sedighadeli/2uqZy2G/wish/183053258 2017-08-28 07:24:02 UTC https://padlet.com/sima_sedighadeli/2uqZy2G/wish/183053258 Week 6: Girl Group 1 Activity https://padlet.com/sima_sedighadeli/2uqZy2G/wish/183056076 2017-08-28 07:48:36 UTC https://padlet.com/sima_sedighadeli/2uqZy2G/wish/183056076 week 6 girl goup 2 activity https://padlet.com/sima_sedighadeli/2uqZy2G/wish/183056336 2017-08-28 07:51:00 UTC https://padlet.com/sima_sedighadeli/2uqZy2G/wish/183056336 WEEK6 Boys group 1 act 3 chaimignze https://padlet.com/sima_sedighadeli/2uqZy2G/wish/183056688 2017-08-28 07:54:31 UTC https://padlet.com/sima_sedighadeli/2uqZy2G/wish/183056688 Week 6 boys group 2 act 3 https://padlet.com/sima_sedighadeli/2uqZy2G/wish/183056740 2017-08-28 07:55:18 UTC https://padlet.com/sima_sedighadeli/2uqZy2G/wish/183056740 Week 7 Group 1 ACT 1 https://padlet.com/sima_sedighadeli/2uqZy2G/wish/184482301 2017-09-04 07:02:45 UTC https://padlet.com/sima_sedighadeli/2uqZy2G/wish/184482301 Week 7 Group 3 Act 1 https://padlet.com/sima_sedighadeli/2uqZy2G/wish/184483591 2017-09-04 07:09:47 UTC https://padlet.com/sima_sedighadeli/2uqZy2G/wish/184483591 Week7 Group2&5 Act https://padlet.com/sima_sedighadeli/2uqZy2G/wish/184483733 2017-09-04 07:10:36 UTC https://padlet.com/sima_sedighadeli/2uqZy2G/wish/184483733 Week7 Group4 Act 1 chaimignze https://padlet.com/sima_sedighadeli/2uqZy2G/wish/184484219 2017-09-04 07:13:29 UTC https://padlet.com/sima_sedighadeli/2uqZy2G/wish/184484219 Week 7 Group 1 ACT 2 https://padlet.com/sima_sedighadeli/2uqZy2G/wish/184487615 2017-09-04 07:37:12 UTC https://padlet.com/sima_sedighadeli/2uqZy2G/wish/184487615 Week 7 Group 3 Act 2 https://padlet.com/sima_sedighadeli/2uqZy2G/wish/184488219 2017-09-04 07:41:26 UTC https://padlet.com/sima_sedighadeli/2uqZy2G/wish/184488219 Week 7 Group2&5 ACT@ https://padlet.com/sima_sedighadeli/2uqZy2G/wish/184488284 2017-09-04 07:41:58 UTC https://padlet.com/sima_sedighadeli/2uqZy2G/wish/184488284 Week 7 Group 1 ACT 3 https://padlet.com/sima_sedighadeli/2uqZy2G/wish/184488974 2017-09-04 07:48:06 UTC https://padlet.com/sima_sedighadeli/2uqZy2G/wish/184488974 Week 7 Group 3 Act 3 https://padlet.com/sima_sedighadeli/2uqZy2G/wish/184489059 2017-09-04 07:49:00 UTC https://padlet.com/sima_sedighadeli/2uqZy2G/wish/184489059 Week7 Group4 Act 2 chaimignze https://padlet.com/sima_sedighadeli/2uqZy2G/wish/184489369 2017-09-04 07:51:15 UTC https://padlet.com/sima_sedighadeli/2uqZy2G/wish/184489369 Week7Group2&5 https://padlet.com/sima_sedighadeli/2uqZy2G/wish/184489571 2017-09-04 07:52:44 UTC https://padlet.com/sima_sedighadeli/2uqZy2G/wish/184489571 Week7 Group4 Act 2 chaimignze https://padlet.com/sima_sedighadeli/2uqZy2G/wish/184489598 2017-09-04 07:52:57 UTC https://padlet.com/sima_sedighadeli/2uqZy2G/wish/184489598 Week 9 Group 3 https://padlet.com/sima_sedighadeli/2uqZy2G/wish/188340485 Activity 1:
Aspirational: Monash
Associative: Apple
Dissociative: Why not steal

Activity 2:
Smoking:
use door-in-the-face to shock smoker into agreeing to even-a-penny-will-help amount so small that they can't refuse. then use foot-in-the-door so that they can then build upon this.

]]> 2017-09-18 06:51:09 UTC https://padlet.com/sima_sedighadeli/2uqZy2G/wish/188340485 Week 9 - Group 2,3,5 https://padlet.com/sima_sedighadeli/2uqZy2G/wish/188343155 REFERENCE GROUPS

Why Monash?

Aspirational:

- Common goals with friends and classmates
- Desire to share knowledge

Associative:

- Friends doing similar courses and having a similar schedule

COMPLIANCE TECHNIQUES

Foot-in-the-door -> Vodaphone SIM card. Initial cheap purchase, optional or req follow up costs.

Door-in-the-face -> Tele-marketing firms. Request high donation then second one significantly lower.

Even-a-penny-will-help -> ie. cancer council donation. R/D funds - asking for small amounts.

]]> 2017-09-18 07:02:29 UTC https://padlet.com/sima_sedighadeli/2uqZy2G/wish/188343155 Week 10 - Group 2 xhua142 https://padlet.com/sima_sedighadeli/2uqZy2G/wish/192864881 Activity 1:

]]> 2017-10-02 06:49:30 UTC https://padlet.com/sima_sedighadeli/2uqZy2G/wish/192864881 Week 10- Group 1 https://padlet.com/sima_sedighadeli/2uqZy2G/wish/192865059 2017-10-02 06:50:10 UTC https://padlet.com/sima_sedighadeli/2uqZy2G/wish/192865059 Week 10 - Group 4 chaimignze https://padlet.com/sima_sedighadeli/2uqZy2G/wish/192865964 dairy farmers milk powder, sakura flaver. limitied in Japan]]> 2017-10-02 06:53:08 UTC https://padlet.com/sima_sedighadeli/2uqZy2G/wish/192865964 https://padlet.com/sima_sedighadeli/2uqZy2G/wish/192866686 2017-10-02 06:56:03 UTC https://padlet.com/sima_sedighadeli/2uqZy2G/wish/192866686 Week 11 Group 1 https://padlet.com/sima_sedighadeli/2uqZy2G/wish/195099240 Q1
1. Classical conditioning
2. Exposure/knowledge
3. Pre-attentive processing

Q2
1. Price related tactics
2. Brand image/loyalty/familiarity
3. Affective forecasting ]]> 2017-10-09 06:10:09 UTC https://padlet.com/sima_sedighadeli/2uqZy2G/wish/195099240 Week 11 Group5 https://padlet.com/sima_sedighadeli/2uqZy2G/wish/195100299 Q1
1. brand image
2.pre-attentive processing
3.Exposure/ Knowledge]]> 2017-10-09 06:16:43 UTC https://padlet.com/sima_sedighadeli/2uqZy2G/wish/195100299 Week 11 Group 3 https://padlet.com/sima_sedighadeli/2uqZy2G/wish/195100739 Q1
1. Brand image
2. Exposure
3. Culture]]> 2017-10-09 06:19:32 UTC https://padlet.com/sima_sedighadeli/2uqZy2G/wish/195100739 Week 11 Group 2 xhua142 https://padlet.com/sima_sedighadeli/2uqZy2G/wish/195101257 Q1
1. Symbolic + Classical Conditioning: consumer repeatedly
2. Culture: multicultural in marketing, targeting different social class

3. Brand / Image / Familiarity
Q2
1. Motivation, ability and opportunity

2. Thought-based decisions

3. Social class hierarchy

]]> 2017-10-09 06:22:39 UTC https://padlet.com/sima_sedighadeli/2uqZy2G/wish/195101257 Week11 Group5 https://padlet.com/sima_sedighadeli/2uqZy2G/wish/195103132 Q2
1.Motivation, Opportunity
2.Consumer Satisfaction
3.judgement -- price related tactics
4.Anchoring and adjustment (p236)
5.Social class

]]> 2017-10-09 06:33:28 UTC https://padlet.com/sima_sedighadeli/2uqZy2G/wish/195103132 Week 11 Group 3 https://padlet.com/sima_sedighadeli/2uqZy2G/wish/195106036 Q2
1. Anchoring and adjustment
2. Attraction theory
3. Focusing on low social status consumers]]> 2017-10-09 06:45:58 UTC https://padlet.com/sima_sedighadeli/2uqZy2G/wish/195106036 Week 12 group 4 chaimignze https://padlet.com/sima_sedighadeli/2uqZy2G/wish/197223367 1:ASICS:
CONSUMER MEMORERY: sensory memory

CONSUMER DECISION MAKING：
classical decision

Disjunctive（241）（attributes）

Brand personality

2. Red Cross Aus:
Cognitive- Affective

Emotions(ch5)

Fear appeals(ch5)

(TMT)terror management theory(ch5 p169)

Social influences

Reference groups

Compliance techniques( even-a-penny-will-help)(P334)

]]> 2017-10-16 06:24:32 UTC https://padlet.com/sima_sedighadeli/2uqZy2G/wish/197223367 Week 12 Group 3 https://padlet.com/sima_sedighadeli/2uqZy2G/wish/197223438 Asics:
- Memory
- Classical Conditioning

Red Cross Aus:
- Cognitive & Affective attitudes
- ELM
- Social influences (foot in the door, door in the face)]]> 2017-10-16 06:25:10 UTC https://padlet.com/sima_sedighadeli/2uqZy2G/wish/197223438 Best wishes for the exam！ chaimignze https://padlet.com/sima_sedighadeli/2uqZy2G/wish/199520292 2017-10-23 11:52:10 UTC https://padlet.com/sima_sedighadeli/2uqZy2G/wish/199520292 Week 11 -Case 1 sima_sedighadeli https://padlet.com/sima_sedighadeli/2uqZy2G/wish/201562395 ▪Sponsorship: why do companies sponsor events, such as Coca-Cola sponsoring the Olympics? What's the benefit? Analyses can come from mental knowledge (linking Coca-Cola with Olympics), from classical conditioning, from motivation (Coca-Cola targeting sports enthusiasts), etc.]]> 2017-10-30 00:56:35 UTC https://padlet.com/sima_sedighadeli/2uqZy2G/wish/201562395 Week 11- Case sima_sedighadeli https://padlet.com/sima_sedighadeli/2uqZy2G/wish/201562462 ▪Price discounts: why do companies offer price discounts (or sales promotions)? Anchoring-and-adjustment is one possibility, motivation is another (targeting frugal consumers), as a symbol of something (perhaps signaling that the product is cheap) from week 11 on symbolism, or even targeting a different (or lower) social class.]]> 2017-10-30 00:57:04 UTC https://padlet.com/sima_sedighadeli/2uqZy2G/wish/201562462 Week 12 - Case 1 sima_sedighadeli https://padlet.com/sima_sedighadeli/2uqZy2G/wish/201562600 ▪ASICS is a Japanese multinational corporation athletic Equipment Company which produces footwear and sports equipment designed for a wide range of sports, generally in the upper price range. They organized a half marathon event last year in Tokyo, and more than 1500 registered. Unfortunately, they have found couple of days before the event that the weather condition has changed and it is going to be rainy. They designers from headquarter office who attended to the event to introduce their new products, have noticed that people were overdressed that was one of the most common mistakes runners make in the rain; They knew wearing more layers will not keep runners dry but wearing the right layers will. After the events, they started to design gears for running in rain. The products are ready and they need your help to introduce these new waterproof running gears to the market. ]]> 2017-10-30 00:57:58 UTC https://padlet.com/sima_sedighadeli/2uqZy2G/wish/201562600 Week 12 - Case 2 sima_sedighadeli https://padlet.com/sima_sedighadeli/2uqZy2G/wish/201562689 ▪Crisis make tens of thousands of families seek for help shelter, food, water and medical care. The donation will help provide humanitarian support to people fleeing violence in all around the world. The Australian Red Cross is a leading humanitarian aid and community services charity in Australia and an auxiliary to government. Based on the recent crisis in Myanmar, Australian Red cross Crisis Appeal division aim to lunch a campaign appeal to help in Australia. Please assist them to design a successful campaign. ]]> 2017-10-30 00:58:22 UTC https://padlet.com/sima_sedighadeli/2uqZy2G/wish/201562689