Guide to making Trailers breakdown by Topgamers crew https://padlet.com/jamesdewartomlinson/z2ionkqzyj30 A2 media en-us 2016-09-07 08:29:20 UTC 2016-09-21 08:37:03 UTC hello@padlet.com The Purpose of Trailers jamesdewartomlinson https://padlet.com/jamesdewartomlinson/z2ionkqzyj30/wish/122030731 The purpose of a trailer is too make people want to see the film. The trailer presents a narrative image telling us what the film is like and giving us an idea of the film. The Trailer along with posters and other marketing materials offer a promise to the audience of what the film will deliver and of what pleasures the film offers. If the audience are going to find the film pleasurable then it will need to offer something new, but at the same time it will build on our knowledge and experience of other films. The trailer will play on that knowledge that the audience already have about films. It will use our awareness of genre, of certain stars and what they promise, of particular brands.  (Example Batman or an adaptation from marvel comics) It will use this knowledge but will promise something more, something new. Even Franchise films will promise something new, something which builds on and develops our understanding of previous films in that particular franchise.

Most importantly, the trailer will create a number of enigmas which can only be solved by seeing the film. For example, who is that character? Why does that event happen? What might Happen next?

There are 2 things a film distributor must be aware of while constructing a movie trailer:

1. The UNIQUE SELLING POINT OF A FILM. what makes this film different from others in its genre or from with its franchise?
2. The audience for the film.]]> 2016-09-07 08:30:52 UTC https://padlet.com/jamesdewartomlinson/z2ionkqzyj30/wish/122030731 The unique selling point  jamesdewartomlinson https://padlet.com/jamesdewartomlinson/z2ionkqzyj30/wish/122033923 In starting to plan a marketing campaign, the film distributor has to decide how it will present a film to a potential audience. They need to decide what sets this film apart from all other films that are released. They look for a film's "unique selling point" (USP). For example , the distributor is handling an action adventure film, they will need to look for aspects of the film which set it aside from other action adventure films. 

The distributor will first look at the storyline to see how this differs from other films and what the key elements of the story are. After this they will look at such things as who are the stars in the film? are there innovative special effects in the film? who is the director? This helps decide what the ups of a film is.

The distributor will take all of these into consideration as he/she will then decide which elements to stress in the marketing campaign (posters, trailers, etc) in other words, how to position the film in the market place. 

The USP of a film will help potential audiences come to an understanding of what they might expect when they go to see a film. The visual campaign includes- Posters, Trailers,etc.) 

The USP of a film will help potential audiences come to an understanding of what they might expect when they go too see the a film. The visual campaign will stress the USP and give audiences a "narrative image" (an idea of the story) of the film.]]> 2016-09-07 08:50:25 UTC https://padlet.com/jamesdewartomlinson/z2ionkqzyj30/wish/122033923 The Target audiencee jamesdewartomlinson https://padlet.com/jamesdewartomlinson/z2ionkqzyj30/wish/123631688 When thinking about the unique selling point of a film, the distributor will also be considering who the target audience for that film will be. The target audience is best defined as the specific largest group of people who might go and see a film. Defining the target audience will affect the "where" and "how" of the marketing campaign: 
  • where to advertise and promote the film
  • How to reach that defined target audience

While it is important never to lose sight of the target audience, the distributor will always try to attract as wide a range of people as possible. They will often refer to films as "crossover" or "breakout" films- films which appeal to more than just the target audience itself and thus attract more people to the cinema, particularly infrequent cinemagoers.

]]> 2016-09-13 23:08:32 UTC https://padlet.com/jamesdewartomlinson/z2ionkqzyj30/wish/123631688 Looking at trailers jamesdewartomlinson https://padlet.com/jamesdewartomlinson/z2ionkqzyj30/wish/123632524 Here are some points to consider when looking at a trailer:
  • How long is each trailer? 
  • How many shots are contained in each trailer? 
  • Approximately how long is each shot?
  • What are the different devices used in the trailer/ Voiceover? Inter titles? CGI?
  • What actual information is given in each trailer? What are you told and what aren't you told?
  • Can you predict what will happen in the films which are being trailed?

]]> 2016-09-13 23:17:36 UTC https://padlet.com/jamesdewartomlinson/z2ionkqzyj30/wish/123632524 The Trailer jamesdewartomlinson https://padlet.com/jamesdewartomlinson/z2ionkqzyj30/wish/124830466 The film trailer is probably the most cost-effective advertising technique available to the film distributor. Showing in cinemas to a captive audience and on websites and TV spots, through the medium of moving image, a trailer can reflect what people might expect to see at the cinema. By using extracts from the finished film, the trailer can excite an audience , create awareness and also develop a want to see attitude amongst cinema and TV audiences.

The trailer works through a combination of moving images, graphics and voiceover to give audiences a sense of the narrative image of the film. It can give audiences a sense of genre, what the story is about, who is in the film and when it opens. 

Shown in a cinema, and before a film which might be attracting a similar target audience, the trailer is a powerful medium which reaches committed cinema goers and persuades them to return to the cinema experience.]]> 2016-09-19 17:07:34 UTC https://padlet.com/jamesdewartomlinson/z2ionkqzyj30/wish/124830466 Looking at trailers jamesdewartomlinson https://padlet.com/jamesdewartomlinson/z2ionkqzyj30/wish/124836421 To look at a trailer, the audience have to consider these things:
  • How long is each trailer?
  • How many shots are contained in each trailer? 
  • Approximately how long is each shot?
  • What are the different devices used in the trailer? Voiceover? Inter titles? CGI?
  • What actual information is given in each trailer? What are you told and what aren't you told
  • Can you predict what will happen in the films which are being trailed?
Although this analysis might seem to involve a lot of counting and timing, it should teach you about how trailers are constructed. Lots of short clips from a film, with additional information and sense of the film offered by music, voice and inter titles.

]]> 2016-09-19 17:20:08 UTC https://padlet.com/jamesdewartomlinson/z2ionkqzyj30/wish/124836421 jamesdewartomlinson https://padlet.com/jamesdewartomlinson/z2ionkqzyj30/wish/125312199 This research is from an article called" How to Guide to making movie trailers" This is what I have put together from what I researched out of the article.]]> 2016-09-21 08:17:22 UTC https://padlet.com/jamesdewartomlinson/z2ionkqzyj30/wish/125312199