MIEL Y PUREZA by Vanessa Alexandra Pachon Herrera

What is your big idea?

vpachon5 — 2024-09-24 00:59:04 UTC

Our innovative proposal consists of a groundbreaking facial soap that integrates oatmeal and honey as a base, strengthened by the incorporation of green tea and vitamin E, two ingredients that offer proven benefits for skin protection and care, all within a natural and sustainable cosmetics approach.

What makes your idea different?

vpachon5 — 2024-09-24 01:01:42 UTC

The following aspects make our product different and innovative:

Natural ingredients: Oatmeal, honey, green tea, and vitamin E.
Beneficial properties: Hydration, soothing, and antioxidant protection.
Focus on sensitive skin.
Natural alternative to chemical products.

What does this name say about the business?

vpachon5 — 2024-09-24 01:25:13 UTC

"Honey and Purity" suggests a company that values naturalness, purity, and softness in its products.

Why would people want to buy it?

2024-09-24 01:57:23 UTC

There are several reasons why many people choose our soap, as it offers exfoliation, brightening, and hydration for the face.

Have you ever wondered why this soap is so popular?

All in one: Leave behind complicated beauty rituals. With just one soap, you can quickly and efficiently cleanse, exfoliate, and nourish your skin.

Impurities out, glow in: Its gentle exfoliating action removes dead skin cells, leaving your face fresh and radiant.

A more even tone and glowing skin: If dark spots and dullness are your concerns, this soap is perfect for you. It brightens your skin and helps conceal those small imperfections.

Intense hydration: Say goodbye to dryness. This soap keeps your skin hydrated and protected without leaving it greasy.

Prevents aging: Keeping the skin well-hydrated is key to looking youthful. This soap cares for every part of your face, keeping it firm and smooth.

Super convenient: A product with multiple benefits, ideal for those looking to care for their skin simply and effectively.

Visible results in no time: You’ll notice the difference in just a few days. Your skin will be cleaner, softer, and more even-toned. You will fall in love with it!

Natural ingredients, authentic results: Made with natural ingredients, you can be sure your skin will receive the best.

How does the product stand out from the competition?

vpachon5 — 2024-09-24 02:56:24 UTC

Our competitive advantage lies in creating a completely natural product that is accessible to the market, characterized by its affordable price and commitment to sustainability.

Who will your customers be?

acangulo — 2024-09-24 02:58:30 UTC

Initially, it will be a product for both women and men aged 20 to 37.

What excites this type of market?

acangulo — 2024-09-24 03:00:47 UTC

Health concerns: They seek products that are safe and healthy for their skin and body.
Environmental awareness: They are interested in reducing their ecological footprint and prefer sustainable and environmentally friendly products.
Appreciation for naturalness: They favor products that use natural ingredients and avoid artificial chemicals.
Interest in well-being: They seek products that promote well-being and relaxation, such as "Honey and Purity" soap with its calming aroma.
Support for local and artisanal businesses: They are interested in supporting local and artisanal companies that offer unique, high-quality products.
Search for alternatives: They look for alternatives to conventional products that provide more natural and effective solutions.
Concern for skin: They may have sensitive skin or skin issues and seek products that are gentle and effective.
Recommendations and testimonials: They trust recommendations from friends and family and look for testimonials from other satisfied customers.
Valuation of quality: They are willing to pay a little more for high-quality products that offer effective and lasting results.

How will you promote your business?

acangulo — 2024-09-24 03:10:26 UTC

Instagram: It is visually appealing and ideal for showcasing our product.

Facebook: It has a wide reach, allowing us to create a community.

TikTok: A growing platform, perfect for short and creative videos.

Events and fairs: We will showcase the products in person and connect with customers.

Influencer marketing: Collaborating with beauty influencers to reach a broader audience.

How much will you charge?

vpachon5 — 2024-09-24 03:14:04 UTC

Suggested retail price:

Between 15,000 and 25,000 COP.

However, we set a price of $20,000 COP as a reasonable starting point, which will allow us to cover costs and make a profit.

How much will you earn per sale after subtracting your expenses?

vpachon5 — 2024-09-24 03:33:35 UTC

Sale price of the item: $20,000

Profit = Income - Expense

$6,250 (5 units) = $20,000 - $18,750

What will you do with the money you earn?

vpachon5 — 2024-09-24 03:37:21 UTC

We will reinvest in the business considering the following factors:

We will invest in marketing and advertising to increase product visibility.
We will develop new products or variants.
We will improve infrastructure and equipment.

Where will you sell your products or services?

acangulo — 2024-09-24 03:37:26 UTC

We would emphasize the preferred sales channels for consumers in the following way:

Family and Friends: Start by selling to family and friends to gather initial feedback and build a loyal customer base.
Local Fairs and Markets: Participate and showcase at craft fairs, local stores, and beauty centers to raise awareness about the benefits of our products.
Collaborations with Influencers: Work with influencers or bloggers in the beauty and natural products niche to try and promote our soaps.
Social Media: Utilize platforms to share the story behind our products and connect directly with customers. We could also consider having access to WhatsApp Business.

Honey and Purity vs. Competitors

acangulo — 2024-09-24 03:55:16 UTC

After analyzing competitors in the artisanal facial soap market, we found that, although there are some brands in the market, there are still many opportunities. Most charge between 20.000 and 30.000, which allows us to set a competitive price for our oatmeal, green tea, and honey soaps. This lightly saturated sector is ideal for launching our line and attracting those looking for natural, affordable, and effective options.

Responses from the 100 respondents

vpachon5 — 2024-10-08 18:31:38 UTC

You can see different opinions and knowledge about this product:

https://docs.google.com/spreadsheets/d/1PYYD_xUvSvUtN1nGl6LGPfTd1FqaGm4wEA9ibaO4eeg/edit?resourcekey=&gid=513201505#gid=513201505