https://padlet.com/n_siddiqui/SeminarMediaC Digital Technologies en-us 2018-02-20 17:53:55 UTC 2026-01-17 15:28:08 UTC hello@padlet.com https://padlet-assets.s3.amazonaws.com/icons/Planets.png https://padlet.com/n_siddiqui/SeminarMediaC/wish/234318368 - sending a marketing email to a group of targeted consumers. 
- Used to build loyalty, trust, and brand awareness
- Easyjet emailing existing customers on flight deals etc.
- Benefit: Builds brand loyalty as they can give existing customers discounts and rewards
-You can target customers using customer profiling to encourage them to buy.
-  Limitation: people get annoyed with the high influx of emails from companies.
- Benefit: a platform for targeting an audience
- Benefit: low cost to company and an easy way to market
- Limitation:  Businesses struggle to engage with customers on a personal level (compared to face to face for example).]]> 2018-02-22 16:25:03 UTC https://padlet.com/n_siddiqui/SeminarMediaC/wish/234318368 https://padlet.com/n_siddiqui/SeminarMediaC/wish/234327100 - Allows real world experiences to be viewed from anywhere, through technology.
- They can be used to give the consumer a chance to experience the product digitally with the illusion of being there in person.
Limitation: Its not fully developed yet therefore it is a risk for businesses.

]]> 2018-02-22 16:37:17 UTC https://padlet.com/n_siddiqui/SeminarMediaC/wish/234327100 https://padlet.com/n_siddiqui/SeminarMediaC/wish/234333722 Thomas Cook allowed customers to experience their flights through virtual reality headsets - this means that customers are being able to see the product first hand without the risk, while also putting Thomas Cook up at the top of the digital marketing ladder.]]> 2018-02-22 16:47:02 UTC https://padlet.com/n_siddiqui/SeminarMediaC/wish/234333722