Fashion Marketing and Branding - KHU by Lynsey Fox https://padlet.com/lfox86/z01z9duu01yq3vm3 Useful content and resources en-us 2023-08-01 15:55:08 UTC 2023-08-10 12:41:34 UTC hello@padlet.com Timetable for the week lfox86 https://padlet.com/lfox86/z01z9duu01yq3vm3/wish/2656795544 2023-08-06 20:11:58 UTC https://padlet.com/lfox86/z01z9duu01yq3vm3/wish/2656795544 Morning session lfox86 https://padlet.com/lfox86/z01z9duu01yq3vm3/wish/2656796730 Topics covered:
Introductions
Overview of fashion marketing landscape 
Discussion about brands and successful campaigns

Task:
Form a group of 4 and agree the fashion brand you wish to work on
]]> 2023-08-06 20:18:29 UTC https://padlet.com/lfox86/z01z9duu01yq3vm3/wish/2656796730 Learning outcomes lfox86 https://padlet.com/lfox86/z01z9duu01yq3vm3/wish/2656796882 By the end of this week you will be expected to:

LO 1 Evaluate current issues and key external factors influencing the fashion industry. (knowledge); 

LO 2 Investigate the fashion industry's complexity and dynamics (enquiry);

LO 3 Demonstrate an understanding of strategic and tactical project planning (process)
]]> 2023-08-06 20:19:34 UTC https://padlet.com/lfox86/z01z9duu01yq3vm3/wish/2656796882 Anya Hindmarch Ice-Cream Project lfox86 https://padlet.com/lfox86/z01z9duu01yq3vm3/wish/2657225694 This is a perfect example of experiential brand partnerships]]> 2023-08-07 12:16:20 UTC https://padlet.com/lfox86/z01z9duu01yq3vm3/wish/2657225694 Dover Street Market lfox86 https://padlet.com/lfox86/z01z9duu01yq3vm3/wish/2657226244 Contemporary retail space]]> 2023-08-07 12:17:45 UTC https://padlet.com/lfox86/z01z9duu01yq3vm3/wish/2657226244 Marketing Week lfox86 https://padlet.com/lfox86/z01z9duu01yq3vm3/wish/2657226499 2023-08-07 12:18:24 UTC https://padlet.com/lfox86/z01z9duu01yq3vm3/wish/2657226499 Lyst Index lfox86 https://padlet.com/lfox86/z01z9duu01yq3vm3/wish/2657228764 2023-08-07 12:23:00 UTC https://padlet.com/lfox86/z01z9duu01yq3vm3/wish/2657228764 Slides from Monday lfox86 https://padlet.com/lfox86/z01z9duu01yq3vm3/wish/2657229911 2023-08-07 12:26:08 UTC https://padlet.com/lfox86/z01z9duu01yq3vm3/wish/2657229911 William Morris Gallery lfox86 https://padlet.com/lfox86/z01z9duu01yq3vm3/wish/2657230264 Venue for our visit ]]> 2023-08-07 12:26:50 UTC https://padlet.com/lfox86/z01z9duu01yq3vm3/wish/2657230264 The Fashion Law lfox86 https://padlet.com/lfox86/z01z9duu01yq3vm3/wish/2657268123 All legal stories in the fashion industry ]]> 2023-08-07 13:39:13 UTC https://padlet.com/lfox86/z01z9duu01yq3vm3/wish/2657268123 Prada Group - brand values lfox86 https://padlet.com/lfox86/z01z9duu01yq3vm3/wish/2657274256 This is a good template for articulating your brand values ]]> 2023-08-07 13:49:02 UTC https://padlet.com/lfox86/z01z9duu01yq3vm3/wish/2657274256 Business of Fashion lfox86 https://padlet.com/lfox86/z01z9duu01yq3vm3/wish/2657274634 2023-08-07 13:49:46 UTC https://padlet.com/lfox86/z01z9duu01yq3vm3/wish/2657274634 Vogue Business lfox86 https://padlet.com/lfox86/z01z9duu01yq3vm3/wish/2657276708 2023-08-07 13:53:07 UTC https://padlet.com/lfox86/z01z9duu01yq3vm3/wish/2657276708 Afternoon session lfox86 https://padlet.com/lfox86/z01z9duu01yq3vm3/wish/2657290237 Topics covered:
Understanding your brand 
Brand messaging and storytelling

Task:
Create a SWOT and PESTLE for your brand.  This should provide a research basis for your campaign ideas
]]> 2023-08-07 14:13:07 UTC https://padlet.com/lfox86/z01z9duu01yq3vm3/wish/2657290237 Tuesday am slides lfox86 https://padlet.com/lfox86/z01z9duu01yq3vm3/wish/2657923881 2023-08-08 10:23:54 UTC https://padlet.com/lfox86/z01z9duu01yq3vm3/wish/2657923881 Morning session lfox86 https://padlet.com/lfox86/z01z9duu01yq3vm3/wish/2657925100 Topics covered:
Understanding your audience
Considering visuals and identity

Task:
Create an ideal consumer for your brand. Consider their motivations and behaviours

]]> 2023-08-08 10:25:56 UTC https://padlet.com/lfox86/z01z9duu01yq3vm3/wish/2657925100 Google Trends lfox86 https://padlet.com/lfox86/z01z9duu01yq3vm3/wish/2657943818 2023-08-08 11:02:21 UTC https://padlet.com/lfox86/z01z9duu01yq3vm3/wish/2657943818 Answer the public lfox86 https://padlet.com/lfox86/z01z9duu01yq3vm3/wish/2657944025 2023-08-08 11:02:46 UTC https://padlet.com/lfox86/z01z9duu01yq3vm3/wish/2657944025 lfox86 https://padlet.com/lfox86/z01z9duu01yq3vm3/wish/2657944701 2023-08-08 11:04:53 UTC https://padlet.com/lfox86/z01z9duu01yq3vm3/wish/2657944701 Photographer's Gallery lfox86 https://padlet.com/lfox86/z01z9duu01yq3vm3/wish/2657946357 2023-08-08 11:09:31 UTC https://padlet.com/lfox86/z01z9duu01yq3vm3/wish/2657946357 Camden lfox86 https://padlet.com/lfox86/z01z9duu01yq3vm3/wish/2657947113 Mostly a food market now but this was the centre of London's subcultures for decades. ]]> 2023-08-08 11:11:04 UTC https://padlet.com/lfox86/z01z9duu01yq3vm3/wish/2657947113 Documenting London fashion lfox86 https://padlet.com/lfox86/z01z9duu01yq3vm3/wish/2657947418 2023-08-08 11:12:03 UTC https://padlet.com/lfox86/z01z9duu01yq3vm3/wish/2657947418 Subculture bookshop lfox86 https://padlet.com/lfox86/z01z9duu01yq3vm3/wish/2657948255 2023-08-08 11:13:53 UTC https://padlet.com/lfox86/z01z9duu01yq3vm3/wish/2657948255 Subcultures at UAL lfox86 https://padlet.com/lfox86/z01z9duu01yq3vm3/wish/2657950470 2023-08-08 11:20:26 UTC https://padlet.com/lfox86/z01z9duu01yq3vm3/wish/2657950470 Subcultures at UAL pt 2 lfox86 https://padlet.com/lfox86/z01z9duu01yq3vm3/wish/2657950677 2023-08-08 11:20:57 UTC https://padlet.com/lfox86/z01z9duu01yq3vm3/wish/2657950677 Tuesday pm slides lfox86 https://padlet.com/lfox86/z01z9duu01yq3vm3/wish/2657978291 2023-08-08 12:27:16 UTC https://padlet.com/lfox86/z01z9duu01yq3vm3/wish/2657978291 Afternoon session lfox86 https://padlet.com/lfox86/z01z9duu01yq3vm3/wish/2657979205 Change of plan:

Presentation brief explained
Examples of creativity shown
Creative planning essentials

Task:
Plan 50 different ideas for your brand. Be as creative, fun, and innovative as possible ]]> 2023-08-08 12:28:45 UTC https://padlet.com/lfox86/z01z9duu01yq3vm3/wish/2657979205 Wednesday pm slides lfox86 https://padlet.com/lfox86/z01z9duu01yq3vm3/wish/2658686107 2023-08-09 12:22:21 UTC https://padlet.com/lfox86/z01z9duu01yq3vm3/wish/2658686107 Afternoon session lfox86 https://padlet.com/lfox86/z01z9duu01yq3vm3/wish/2658686648 Topics covered:

Social media platforms and trends
Influencer marketing

Tasks:
Consider how you will use social media for your campaign
Plan an influencer campaign ]]> 2023-08-09 12:23:28 UTC https://padlet.com/lfox86/z01z9duu01yq3vm3/wish/2658686648 Building an editorial calendar lfox86 https://padlet.com/lfox86/z01z9duu01yq3vm3/wish/2659331395 2023-08-10 09:19:28 UTC https://padlet.com/lfox86/z01z9duu01yq3vm3/wish/2659331395 4 steps to building an editorial calendar lfox86 https://padlet.com/lfox86/z01z9duu01yq3vm3/wish/2659331743 2023-08-10 09:20:19 UTC https://padlet.com/lfox86/z01z9duu01yq3vm3/wish/2659331743 Morning session: lfox86 https://padlet.com/lfox86/z01z9duu01yq3vm3/wish/2659337656 Topics covered:
Creating an editorial calendar
User generated content
Community management
Tips and advice

Tasks:
Create a content calendar for your brand
Continue working on your campaign 
]]> 2023-08-10 09:34:27 UTC https://padlet.com/lfox86/z01z9duu01yq3vm3/wish/2659337656 Thursday am slides lfox86 https://padlet.com/lfox86/z01z9duu01yq3vm3/wish/2659340221 2023-08-10 09:40:28 UTC https://padlet.com/lfox86/z01z9duu01yq3vm3/wish/2659340221 Thursday pm session lfox86 https://padlet.com/lfox86/z01z9duu01yq3vm3/wish/2659340884 Topics covered:
Writing for the web
Crisis management

Task:
Continue working on your presentations]]> 2023-08-10 09:41:41 UTC https://padlet.com/lfox86/z01z9duu01yq3vm3/wish/2659340884 Thursday pm slides lfox86 https://padlet.com/lfox86/z01z9duu01yq3vm3/wish/2659418457 2023-08-10 12:40:05 UTC https://padlet.com/lfox86/z01z9duu01yq3vm3/wish/2659418457 Morning session lfox86 https://padlet.com/lfox86/z01z9duu01yq3vm3/wish/2659418695 Finalise your presentations]]> 2023-08-10 12:40:35 UTC https://padlet.com/lfox86/z01z9duu01yq3vm3/wish/2659418695 Afternoon session - 1.30pm lfox86 https://padlet.com/lfox86/z01z9duu01yq3vm3/wish/2659419103 Topics covered:
Measuring success
Presentations
Feedback
Tips and advice


]]> 2023-08-10 12:41:24 UTC https://padlet.com/lfox86/z01z9duu01yq3vm3/wish/2659419103