Padlet rực rỡ của tôi by Chu Thuý Quỳnh https://padlet.com/quynhcths176212/yzs992zoc6p7mnqs en-us 2022-10-22 09:56:48 UTC 2022-10-24 13:51:54 UTC hello@padlet.com Chap 11: Pricing Products: Pricing Strategies quynhcths176212 https://padlet.com/quynhcths176212/yzs992zoc6p7mnqs/wish/2351543008 2022-10-22 10:02:16 UTC https://padlet.com/quynhcths176212/yzs992zoc6p7mnqs/wish/2351543008 New-Product Pricing Strategies quynhcths176212 https://padlet.com/quynhcths176212/yzs992zoc6p7mnqs/wish/2351543404 2022-10-22 10:03:06 UTC https://padlet.com/quynhcths176212/yzs992zoc6p7mnqs/wish/2351543404 Product Mix Pricing Strategies quynhcths176212 https://padlet.com/quynhcths176212/yzs992zoc6p7mnqs/wish/2351543467 2022-10-22 10:03:15 UTC https://padlet.com/quynhcths176212/yzs992zoc6p7mnqs/wish/2351543467 Price Adjustment Strategies quynhcths176212 https://padlet.com/quynhcths176212/yzs992zoc6p7mnqs/wish/2351543559 2022-10-22 10:03:24 UTC https://padlet.com/quynhcths176212/yzs992zoc6p7mnqs/wish/2351543559 Price Changes quynhcths176212 https://padlet.com/quynhcths176212/yzs992zoc6p7mnqs/wish/2351543617 2022-10-22 10:03:33 UTC https://padlet.com/quynhcths176212/yzs992zoc6p7mnqs/wish/2351543617 Public Policy and Pricing quynhcths176212 https://padlet.com/quynhcths176212/yzs992zoc6p7mnqs/wish/2351543696 2022-10-22 10:03:46 UTC https://padlet.com/quynhcths176212/yzs992zoc6p7mnqs/wish/2351543696 Market skimming pricing quynhcths176212 https://padlet.com/quynhcths176212/yzs992zoc6p7mnqs/wish/2351548492 High initial prices to “skim” revenue layers:
• Product quality and image -> support the price
• Buyers want the product at the price
• Small volume ->  not cancel the advantage of higher prices
• Competitors -> not enter the market easily.
]]> 2022-10-22 10:14:31 UTC https://padlet.com/quynhcths176212/yzs992zoc6p7mnqs/wish/2351548492 Market penetration pricing quynhcths176212 https://padlet.com/quynhcths176212/yzs992zoc6p7mnqs/wish/2351549785 Low initial price-> penetrate the market quickly+ deeply to attract buyers
- Price sensitive market
- Inverse  of production+ distribution cost 
- Low prices-> keep competition 
]]> 2022-10-22 10:17:41 UTC https://padlet.com/quynhcths176212/yzs992zoc6p7mnqs/wish/2351549785 Product line pricing quynhcths176212 https://padlet.com/quynhcths176212/yzs992zoc6p7mnqs/wish/2351552272 The cost difference between in-line products+ customer reviews+ competitor prices

]]> 2022-10-22 10:23:41 UTC https://padlet.com/quynhcths176212/yzs992zoc6p7mnqs/wish/2351552272 Optional product pricing quynhcths176212 https://padlet.com/quynhcths176212/yzs992zoc6p7mnqs/wish/2351553118 Optional products+ accessories with main product]]> 2022-10-22 10:25:43 UTC https://padlet.com/quynhcths176212/yzs992zoc6p7mnqs/wish/2351553118 Captive product pricing quynhcths176212 https://padlet.com/quynhcths176212/yzs992zoc6p7mnqs/wish/2351554284 Products must be used with the main product]]> 2022-10-22 10:28:28 UTC https://padlet.com/quynhcths176212/yzs992zoc6p7mnqs/wish/2351554284 Two-part pricing quynhcths176212 https://padlet.com/quynhcths176212/yzs992zoc6p7mnqs/wish/2351554867 • Fixed fee
• Variable usage fee
]]> 2022-10-22 10:29:55 UTC https://padlet.com/quynhcths176212/yzs992zoc6p7mnqs/wish/2351554867 By-product pricing quynhcths176212 https://padlet.com/quynhcths176212/yzs992zoc6p7mnqs/wish/2351558345 No value produced as a result of the main product ]]> 2022-10-22 10:38:04 UTC https://padlet.com/quynhcths176212/yzs992zoc6p7mnqs/wish/2351558345 Product bundle pricing quynhcths176212 https://padlet.com/quynhcths176212/yzs992zoc6p7mnqs/wish/2351559218 Many products at reduced prices]]> 2022-10-22 10:39:51 UTC https://padlet.com/quynhcths176212/yzs992zoc6p7mnqs/wish/2351559218 Discount and allowance pricing quynhcths176212 https://padlet.com/quynhcths176212/yzs992zoc6p7mnqs/wish/2351560467 Discount for customers: early payment+ product promotion

]]> 2022-10-22 10:42:36 UTC https://padlet.com/quynhcths176212/yzs992zoc6p7mnqs/wish/2351560467 Discounts quynhcths176212 https://padlet.com/quynhcths176212/yzs992zoc6p7mnqs/wish/2351561334 •Cash discount for paying promptly
•Quantity discount for buying in large volume
•Functional discount for selling
]]> 2022-10-22 10:44:42 UTC https://padlet.com/quynhcths176212/yzs992zoc6p7mnqs/wish/2351561334 Allowances quynhcths176212 https://padlet.com/quynhcths176212/yzs992zoc6p7mnqs/wish/2351562710 - Change old stuff to new stuff
- Agents participating in advertising 

]]> 2022-10-22 10:47:38 UTC https://padlet.com/quynhcths176212/yzs992zoc6p7mnqs/wish/2351562710 Segmented pricing quynhcths176212 https://padlet.com/quynhcths176212/yzs992zoc6p7mnqs/wish/2351569112 Sell a product at two or more prices :
•Market must be segmentable
•Segments must show different degrees of demand
•Market cannot exceed revenue 
•Must be legal
]]> 2022-10-22 11:01:54 UTC https://padlet.com/quynhcths176212/yzs992zoc6p7mnqs/wish/2351569112 Customer segment pricing quynhcths176212 https://padlet.com/quynhcths176212/yzs992zoc6p7mnqs/wish/2351569755 Different customers+ different prices+ same product

]]> 2022-10-22 11:03:23 UTC https://padlet.com/quynhcths176212/yzs992zoc6p7mnqs/wish/2351569755 Product form segment pricing quynhcths176212 https://padlet.com/quynhcths176212/yzs992zoc6p7mnqs/wish/2351570911 Different versions+ priced differently +difference in cost]]> 2022-10-22 11:06:11 UTC https://padlet.com/quynhcths176212/yzs992zoc6p7mnqs/wish/2351570911 Location pricing quynhcths176212 https://padlet.com/quynhcths176212/yzs992zoc6p7mnqs/wish/2351571825 Sold in different regions+ priced differently+ the same cost]]> 2022-10-22 11:08:13 UTC https://padlet.com/quynhcths176212/yzs992zoc6p7mnqs/wish/2351571825 Initiating Pricing Changes quynhcths176212 https://padlet.com/quynhcths176212/yzs992zoc6p7mnqs/wish/2351573648 2022-10-22 11:12:12 UTC https://padlet.com/quynhcths176212/yzs992zoc6p7mnqs/wish/2351573648 Price cuts quynhcths176212 https://padlet.com/quynhcths176212/yzs992zoc6p7mnqs/wish/2351574613 A reduction in selling price
•Excess capacity 
•Increase market share
]]> 2022-10-22 11:14:06 UTC https://padlet.com/quynhcths176212/yzs992zoc6p7mnqs/wish/2351574613 Price increases quynhcths176212 https://padlet.com/quynhcths176212/yzs992zoc6p7mnqs/wish/2351574926 An increase in selling price:
•Cost inflation
•Increased demand and lack of supply
]]> 2022-10-22 11:14:50 UTC https://padlet.com/quynhcths176212/yzs992zoc6p7mnqs/wish/2351574926 Buyer Reactions to Pricing Changes quynhcths176212 https://padlet.com/quynhcths176212/yzs992zoc6p7mnqs/wish/2351575567 2022-10-22 11:16:16 UTC https://padlet.com/quynhcths176212/yzs992zoc6p7mnqs/wish/2351575567 Price cuts quynhcths176212 https://padlet.com/quynhcths176212/yzs992zoc6p7mnqs/wish/2351575682 •New models will be available
•Models are not selling well
•Quality issues
]]> 2022-10-22 11:16:32 UTC https://padlet.com/quynhcths176212/yzs992zoc6p7mnqs/wish/2351575682 Price increases quynhcths176212 https://padlet.com/quynhcths176212/yzs992zoc6p7mnqs/wish/2351575861 •Product is “hot”
•Company greed
]]> 2022-10-22 11:16:53 UTC https://padlet.com/quynhcths176212/yzs992zoc6p7mnqs/wish/2351575861 Responding to Price Changes quynhcths176212 https://padlet.com/quynhcths176212/yzs992zoc6p7mnqs/wish/2351576450 2022-10-22 11:18:11 UTC https://padlet.com/quynhcths176212/yzs992zoc6p7mnqs/wish/2351576450 Solutions quynhcths176212 https://padlet.com/quynhcths176212/yzs992zoc6p7mnqs/wish/2351576806 •Reduce price+ match competition
•Maintain price+ raise the perceived value 
•Improve quality+ increase price
•Launch a lower-price “fighting brand”
]]> 2022-10-22 11:18:58 UTC https://padlet.com/quynhcths176212/yzs992zoc6p7mnqs/wish/2351576806 Pricing Within Channel Levels quynhcths176212 https://padlet.com/quynhcths176212/yzs992zoc6p7mnqs/wish/2351577963 2022-10-22 11:21:50 UTC https://padlet.com/quynhcths176212/yzs992zoc6p7mnqs/wish/2351577963 Price fixing quynhcths176212 https://padlet.com/quynhcths176212/yzs992zoc6p7mnqs/wish/2351581089 Pricing+ no talking to competitors

]]> 2022-10-22 11:28:50 UTC https://padlet.com/quynhcths176212/yzs992zoc6p7mnqs/wish/2351581089 Predatory pricing quynhcths176212 https://padlet.com/quynhcths176212/yzs992zoc6p7mnqs/wish/2351581879 Sell ​​below cost-> eliminate competitors]]> 2022-10-22 11:30:40 UTC https://padlet.com/quynhcths176212/yzs992zoc6p7mnqs/wish/2351581879 Pricing Across Channel Levels quynhcths176212 https://padlet.com/quynhcths176212/yzs992zoc6p7mnqs/wish/2351582719 2022-10-22 11:32:36 UTC https://padlet.com/quynhcths176212/yzs992zoc6p7mnqs/wish/2351582719 Retail price maintenance quynhcths176212 https://padlet.com/quynhcths176212/yzs992zoc6p7mnqs/wish/2351585114 2022-10-22 11:37:40 UTC https://padlet.com/quynhcths176212/yzs992zoc6p7mnqs/wish/2351585114 Revenue management quynhcths176212 https://padlet.com/quynhcths176212/yzs992zoc6p7mnqs/wish/2353057796 Charge the right customer + the right price at the right time.]]> 2022-10-24 06:01:55 UTC https://padlet.com/quynhcths176212/yzs992zoc6p7mnqs/wish/2353057796 Yield management quynhcths176212 https://padlet.com/quynhcths176212/yzs992zoc6p7mnqs/wish/2353058234 Balances price and demand]]> 2022-10-24 06:02:23 UTC https://padlet.com/quynhcths176212/yzs992zoc6p7mnqs/wish/2353058234 Psychological pricing quynhcths176212 https://padlet.com/quynhcths176212/yzs992zoc6p7mnqs/wish/2353062684 Sellers consider price rather than economics.]]> 2022-10-24 06:06:45 UTC https://padlet.com/quynhcths176212/yzs992zoc6p7mnqs/wish/2353062684 Reference prices quynhcths176212 https://padlet.com/quynhcths176212/yzs992zoc6p7mnqs/wish/2353066067 Buyers refer to prices+ viewing the product: 
Noting current prices
Remembering past prices
Assessing the buying situations
]]> 2022-10-24 06:10:02 UTC https://padlet.com/quynhcths176212/yzs992zoc6p7mnqs/wish/2353066067 Promotional pricing quynhcths176212 https://padlet.com/quynhcths176212/yzs992zoc6p7mnqs/wish/2353068970 The temporarily priced below the list price]]> 2022-10-24 06:12:53 UTC https://padlet.com/quynhcths176212/yzs992zoc6p7mnqs/wish/2353068970 Loss leaders quynhcths176212 https://padlet.com/quynhcths176212/yzs992zoc6p7mnqs/wish/2353072518 Low-priced products-> buy other items+ the normal price]]> 2022-10-24 06:16:17 UTC https://padlet.com/quynhcths176212/yzs992zoc6p7mnqs/wish/2353072518 Special event pricing quynhcths176212 https://padlet.com/quynhcths176212/yzs992zoc6p7mnqs/wish/2353074219 Attract customers + certain period]]> 2022-10-24 06:17:42 UTC https://padlet.com/quynhcths176212/yzs992zoc6p7mnqs/wish/2353074219 Cash rebates quynhcths176212 https://padlet.com/quynhcths176212/yzs992zoc6p7mnqs/wish/2353075851 Purchase product + specified time]]> 2022-10-24 06:19:00 UTC https://padlet.com/quynhcths176212/yzs992zoc6p7mnqs/wish/2353075851 Low-interest financing quynhcths176212 https://padlet.com/quynhcths176212/yzs992zoc6p7mnqs/wish/2353080757 Lower the consumer’s “total price]]> 2022-10-24 06:23:28 UTC https://padlet.com/quynhcths176212/yzs992zoc6p7mnqs/wish/2353080757 Risks of promotional pricing quynhcths176212 https://padlet.com/quynhcths176212/yzs992zoc6p7mnqs/wish/2353086090 •Used too frequently
•Create “deal-prone” + customers waiting for promotions
•Creates price wars.
]]> 2022-10-24 06:28:09 UTC https://padlet.com/quynhcths176212/yzs992zoc6p7mnqs/wish/2353086090 Geographical pricing quynhcths176212 https://padlet.com/quynhcths176212/yzs992zoc6p7mnqs/wish/2353095873 Customers in different regions]]> 2022-10-24 06:38:00 UTC https://padlet.com/quynhcths176212/yzs992zoc6p7mnqs/wish/2353095873 FOB (free on board) pricing quynhcths176212 https://padlet.com/quynhcths176212/yzs992zoc6p7mnqs/wish/2353612181 Goods delivered to the carrier + passes to the customer.]]> 2022-10-24 13:39:57 UTC https://padlet.com/quynhcths176212/yzs992zoc6p7mnqs/wish/2353612181 Uniformed delivery pricing quynhcths176212 https://padlet.com/quynhcths176212/yzs992zoc6p7mnqs/wish/2353616226 One price + freight + all customers]]> 2022-10-24 13:41:56 UTC https://padlet.com/quynhcths176212/yzs992zoc6p7mnqs/wish/2353616226 Zone pricing quynhcths176212 https://padlet.com/quynhcths176212/yzs992zoc6p7mnqs/wish/2353621865 Company set up many areas+ customers of an area pay a single total price.]]> 2022-10-24 13:44:43 UTC https://padlet.com/quynhcths176212/yzs992zoc6p7mnqs/wish/2353621865 Basing point pricing quynhcths176212 https://padlet.com/quynhcths176212/yzs992zoc6p7mnqs/wish/2353626122 Seller selects a certain city as "base point" + all related shipping costs]]> 2022-10-24 13:46:44 UTC https://padlet.com/quynhcths176212/yzs992zoc6p7mnqs/wish/2353626122 Freight absorption pricing quynhcths176212 https://padlet.com/quynhcths176212/yzs992zoc6p7mnqs/wish/2353629639 The seller collects the freight -> attract business]]> 2022-10-24 13:48:25 UTC https://padlet.com/quynhcths176212/yzs992zoc6p7mnqs/wish/2353629639