Value: Sharp

How to communicate : Demonstration cutting meat in supermarket because supermarket tend to have mothers, housewife shopping.

Target: individuals and companies seeking convenient and reliable services

Value: Convenience at your fingertips

How it’s communicated:

The value is communicated through app notifications, social media ads, and in-app banners showing how Grab saves time and simplifies daily tasks.

Value: Communication device

How to convey to customers : make a sad commercial on how they are able to make a call to loved ones even when being far apart

Target market: Student, work from home employee

Values: offering convenience, saving time, and providing a wide variety of food options.

Communicate: use social media for promotions and relatable content, send push notifications with offers, and collaborate with restaurants for exclusive

Target market: Environmental and Health-conscious consumer

Values: Combines effective dental care with a commitment to reducing plastic waste, appealing directly to environmentally conscious consumers.

Target market: university and school students

Value

Convenience: use anytime and rechargeable

Communicate: through Q&A session in Tiktok and Shopee live with vouchers

Target market: Office workers

Value : easy to bring

How to communicate : social media posting that will attract target markets

Value: Convenient, Portable, Rechargeable

Target: University student, Travellers

How to communicate with the target communities: it can be done through social media sharing and advertisement at online platforms such as Shopee and TikTok

Product: Pantene Shampoo

Core Values:

1. 100% Natural Ingredients – Free from sulfates, parabens, and synthetic chemicals.

2. Eco-Friendly – Biodegradable formula & sustainable packaging.

3. Hair Health Focused – Nourishes scalp, reduces breakage, and enhances shine.

4. Cruelty-Free & Vegan – No animal testing, plant-based ingredients.

How to Communicate These Values to the Target Market:

1. Emotional Storytelling (Advertising & Social Media)

• Video Ads: Show a woman switching from chemical-laden shampoos to Naturale, with visuals of lush forests and fresh ingredients.

• Before & After: User testimonials highlighting reduced hair fall and improved texture.

• Eco-Impact: Show how choosing Naturale reduces plastic waste (e.g., "1 bottle = 1 less plastic in the ocean").

2. Transparency (Packaging & Website)

• Ingredient Breakdown: Clearly list natural components (aloe vera, argan oil, etc.) with benefits.

• Sustainability Proof: Certifications (USDA Organic, Leaping Bunny) displayed prominently.

3. Influencer & Community Engagement

• Beauty Bloggers/Vloggers: Partner with eco-conscious influencers for honest reviews.

• User-Generated Content: Encourage customers to share their #NaturaleJourney.

4. Retail & Promotions

• Free Samples: Let customers experience the difference.

• Subscription Model: "Subscribe & Save" with refillable bottles to reinforce eco-friendliness.

Final Tagline:

"Naturale Shampoo – Pure Ingredients, Healthy Hair, Happy Planet."

By consistently reinforcing these messages across ads, packaging, and social proof, Naturale can build trust and loyalty among health-conscious, eco-aware consumers.

Value : Temperature Retention — Keeps drinks hot or cold for long hours, perfect for busy lifestyles.

Target Market : Youngster (exp: student) and working people

How :

1. Use Gen-Z Slogan : “Sip it hot, chill it cold, vibe it all day.” Because the target market is the youngster that always buy stuff with catchy slogan and advertisement.

2. Customer testimonials: Share feedback from users saying how their coffee stayed hot until the end of the day.

Target market: Women aged 18-35

Value: Affordable luxury bag that suitable to looking stylish

How you communicate: through flashsale

Values- can packed up hot drinks or cool drinks and keep the temperature

How to communicate - advertising in online shopping app for students or office workers

Target: athlete (badminton)

Value: material quality how it's communication:

How to communicate:

Promote by famous athletes as dato Lee chong wei

Target market: Ladies

Value: Shiny Material

How to communicate: promote on every social media. Wear it on any occassion.

Target market: Undergraduate university students

Value: Active noice cancellation

How to communicate: Promoting through celebrity ambassador on social media platforms

Target market: familiy

Value: long lasting internet to use for multiple online activities

How to communicate: advertise through store sales or online platforms

Value : trustworthy

How to communicate : by highlighting its key ingredients and benefits

Target market: Tech-savvy, prefers handwritten notes but values digital storage (students)

Value created: Cheap, light weigh and provide real time syncing

How to communicate the values:

Digital ads to demonstrate Productivity and Simplicity - “Write freely. Save digitally.” (video)

Target market: student or office lady

Value: use for carrying items but also for shopping daily, and eco-friendly appeal.

How to communicate : Highlight the unique selling points by emphasize the design of the tote bag, quality or user-friendliness.

target market: student

value: keep drink cool / hot

how to communicate : promote it in tiktok by feedback

Target market: students

Value: benefit, keeps drink hot or cold for long hour

How to communicate : through buyer feedback on tiktok and advertisements

Value: Eco-friendly and reduces plastic waste and pollution

Target market: Students, office workers, eco-conscious consumers

How to Communicate:

Partner with eco-lifestyle influencers who can authentically showcase how the bottle fits their sustainable routine. Use Instagram Reels and TikTok with short,relatable clips showing daily use.

Target Market: People who can't stand for long period of time

Value: Portable

How to communicate: Promoting in social media platform such

as Facebook

Target market : Aesthetic person

Value : Aesthetic appeal

How to communicate the values : Through short aesthetic videos showing the charm on different phones.

Target market: Middle-income earners (students, young professionals)

Value: Keeps drinks cold or hot for hours, leak-proof, durable, easy to carry.
Communicate: Testimonials showing how it helped them stay hydrated or motivated to go to the gym.

Target Market : Students, Young Adults, Workers, Travelers and Casual Listener

Value : Wireless and have a good portability when this product small and easy to carry.

How to communicate the value : through advertisement on all media social ( Tiktok,, Shoppe, Instagram)

Value: Clean designs that fit both streetwear and casual fashion aesthetics.

Target Market: Gen Z

How to communicate: TikTok post showing cozy lifestyle moments: working from home, sipping coffee, walking at sunset.

Target Market: Millennials and Gen Z (ages 18–35)

Value : High-quality, long-lasting perfumes and affordable

How to Communicate These Values to the Market:

TikTok & Instagram Reels Campaign

- Challenges like #ScentThatSpeaksMe where users show their outfit + mood of the day + matching De'Xandra scent

Value:

High-quality, innovative athletic and lifestyle products.

Target Market:

Primary: Athletes and fitness enthusiasts (ages 15–35), both amateur and professional.

How to Convey to Customers:

Social Media & Influencer Marketing: Partner with athletes, musicians, and influencers to promote new drops

Target market : Runners

Value: running tracker

How to convey to customers: Ads of runnner wear a smart watch and track his distance

Product: Milo

Value: Gives energy for daily activities

How to communicate: Promote through school sports events and the Milo truck

Target market: Students in primary and secondary schools

Target Market: Coffee lovers who don’t have time to brew traditionally.

Values:

Convenience – Ready in under 30 seconds with just hot water.

How to communicate :

Instagram & TikTok Ads - Quick videos of people making coffee on the go, before work, during study sessions, etc.

Target market: office workers

Value : Easy to bring anywhere

How to communicate : posting on social media

Target market: Undergraduate university students

Value: Active noice cancellation

How to communicate: Promoting through celebrity ambassador on social media platforms

Value: Mobility (experience wireless freedom and smooth transitions between activities, empowering users to stay connected, hands-free, and on the go.)

Target Market: Tech-savvy, prefer students, young professionals who value convenience and smart technology

How to communicate: Youtube (influencer tech reviews: real word usage, quick device switching, audio quality and noise cancellation, battery life during a fully-day hustle)

Product: Lipstick

Target market: Women age above age 20, influencer, artist

Value: Long lasting without dry out the lips, waterproof

Communicate: Social media and brand ambassador (Instagram ads: a kpop artist post a picture holding this lipstick while using it)

Target Market : Student in secondary and university

Value : 4 different color modes

How to communicate : Through tiktok videos and tiktok shop