The degree of selective attention one can apply to a situation varies depending on the person and their ability to focus or concentrate; it's also affected by distractions in the environment. Selective attention may be a conscious effort, but it can occur subconsciously as well.

1)AMANDA SILVANA D/O MARK SILVANUS, 2)SUBHASHINI SUBRAMANIAM,
3)RAJATHURAI
4)UMMAKESWARAN 

1) WHAT IS SELECTIVE ATTENTION?

Selective attention is a cognitive process in which a person attends to one or a few sensory inputs while ignoring the other ones. Selective attention can be likened to the manner by which a bottleneck restricts the flow rate of a fluid. The bottleneck doesn't allow the fluid to enter into the body of the bottle all at once; rather, it lets the fluid to enter in certain amounts depending on the flow rate, until all of it has entered the bottle's body. Selective attention is necessary for us to attend consciously to sensory stimuli in such a way that we will not experience sensory overload.

2)WHAT IS SELECTIVE DISTORTION?

Selective Distortion
the perceptual process which occurs when people subconsciously try to make new information fit their old ideas about something.
3)WHAT IS SELECTIVE RETENTION?

 Selective retention, in relating to the mind, is the process whereby people more accurately remember messages that are closer to their interests, values and beliefs, than those that are in contrast with their values and beliefs, selecting what to keep in the memory, narrowing the information flow
4)WHAT IS SUBLIMINAL PERCEPTION?

An organization’s marketing is effective when it delivers a message that sticks in consumers’ minds and influences them to buy. Consumers experience subliminal perception from marketing messages that influence them without their conscious knowledge. Subliminal influence on consumer buying behavior has been studied and debated for decades. Many marketers include subliminal words and images in advertising, while others don't make it a priority.

Selective perception is the tendency not to notice and more quickly forget stimuli that cause emotional discomfort and contradict our prior beliefs. For example, a teacher may have a favorite student because they are biased by in group favoritism.The teacher ignores the student's poor attainment. Conversely, they might not notice the progress of their least favorite student.

The degree of selective attention one can apply to a situation varies depending on the person and their ability to focus or concentrate; it's also affected by distractions in the environment. Selective attention may be a conscious effort, but it can occur subconsciously as well.

Question 2
Selective distortion refers to people’s tendency to interpret data in a manner that fits with their own preconceived notions. In other words, people won’t accept any piece of information not conforming to their personal thoughts or beliefs. For example, if someone strongly believes drinking two glasses of water early in the morning on an empty stomach is good for health, he won’t buy any theory propagating the opposite or otherwise.

Question 3
Selective retention is people’s tendency to remember only those things they consider important, interesting, impactful, joyous, etc. In other words, people can recall selected events, experiences, memories, etc. that have had a considerable impact on their lives. For example, when people look back at their college or school days, they can’t recollect each day spent in the institution. Graduation ceremonies, farewell parties, ragging experiences, etc. are usually moments remaining etched into their memories.

Question 4

Subliminal perception refers to a psychological behavior wherein auditory or visual stimulus impacts one’s sub-conscious mind. In other words, it is any aspect of an individual’s external environment not consciously perceived by the brain, but still influencing actions and thoughts. For example, when people walk past a busy shopping place, they come across multiple advertisement signs and company logos. Though the visual signs do not prominently register into their brains, the images enter some parts of their dormant thoughts. Therefore, when the individual notices the same logo later in a shopping mall, it seems familiar.

In the world of advertising and marketing, subliminal perception plays a big role. The huge banners and fancy brand images companies erect basically helps create a brand image in the minds of passive consumers, or buyers who don’t necessarily associate themselves with the actual product or service