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      <title>Linh - International marketing by Huyen Linh Nguyen</title>
      <link>https://padlet.com/hlnguyen2/yxxiiy64zxrr0s8r</link>
      <description>1 / January 2023</description>
      <language>en-us</language>
      <pubDate>2023-01-10 01:04:22 UTC</pubDate>
      <lastBuildDate>2023-01-10 02:27:45 UTC</lastBuildDate>
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         <title></title>
         <author>hlnguyen2</author>
         <link>https://padlet.com/hlnguyen2/yxxiiy64zxrr0s8r/wish/2438614306</link>
         <description><![CDATA[<div>MAIN FORMS OF ENTERING <strong>INTERNATIONAL MARKETS</strong></div>]]></description>
         <enclosure url="" />
         <pubDate>2023-01-10 01:11:50 UTC</pubDate>
         <guid>https://padlet.com/hlnguyen2/yxxiiy64zxrr0s8r/wish/2438614306</guid>
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      <item>
         <title>Exporting</title>
         <author>hlnguyen2</author>
         <link>https://padlet.com/hlnguyen2/yxxiiy64zxrr0s8r/wish/2438616800</link>
         <description><![CDATA[<div>Send goods overseas for sale</div>]]></description>
         <enclosure url="" />
         <pubDate>2023-01-10 01:15:13 UTC</pubDate>
         <guid>https://padlet.com/hlnguyen2/yxxiiy64zxrr0s8r/wish/2438616800</guid>
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      <item>
         <title>Direct Investment (FDI)</title>
         <author>hlnguyen2</author>
         <link>https://padlet.com/hlnguyen2/yxxiiy64zxrr0s8r/wish/2438619706</link>
         <description><![CDATA[<div>A company establishing its presence in a host country, an overseas location</div>]]></description>
         <enclosure url="" />
         <pubDate>2023-01-10 01:19:17 UTC</pubDate>
         <guid>https://padlet.com/hlnguyen2/yxxiiy64zxrr0s8r/wish/2438619706</guid>
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      <item>
         <title>Joint Ventures (JV)</title>
         <author>hlnguyen2</author>
         <link>https://padlet.com/hlnguyen2/yxxiiy64zxrr0s8r/wish/2438622881</link>
         <description><![CDATA[<div>2+ companies combine resources jointly form a separate business, while still retain their distinct qualities</div>]]></description>
         <enclosure url="" />
         <pubDate>2023-01-10 01:24:05 UTC</pubDate>
         <guid>https://padlet.com/hlnguyen2/yxxiiy64zxrr0s8r/wish/2438622881</guid>
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      <item>
         <title>Strategic Alliances</title>
         <author>hlnguyen2</author>
         <link>https://padlet.com/hlnguyen2/yxxiiy64zxrr0s8r/wish/2438624925</link>
         <description><![CDATA[<div>2+ companies agree to pursue a set of objectives while remaining independent/separated (Same as JV but no new business is formed)</div>]]></description>
         <enclosure url="" />
         <pubDate>2023-01-10 01:27:18 UTC</pubDate>
         <guid>https://padlet.com/hlnguyen2/yxxiiy64zxrr0s8r/wish/2438624925</guid>
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      <item>
         <title>Franchising</title>
         <author>hlnguyen2</author>
         <link>https://padlet.com/hlnguyen2/yxxiiy64zxrr0s8r/wish/2438628157</link>
         <description><![CDATA[<div>A franchisor <em>licenses</em> franchisees the rights to trade under its name, in return for certain fees, loyalty payment, and a franchise agreement (agreeing to to comply with certain obligations)</div>]]></description>
         <enclosure url="" />
         <pubDate>2023-01-10 01:31:56 UTC</pubDate>
         <guid>https://padlet.com/hlnguyen2/yxxiiy64zxrr0s8r/wish/2438628157</guid>
      </item>
      <item>
         <title>Licensing</title>
         <author>hlnguyen2</author>
         <link>https://padlet.com/hlnguyen2/yxxiiy64zxrr0s8r/wish/2438629753</link>
         <description><![CDATA[<div>Another company buys the right to produce the licensor's goods</div>]]></description>
         <enclosure url="" />
         <pubDate>2023-01-10 01:34:06 UTC</pubDate>
         <guid>https://padlet.com/hlnguyen2/yxxiiy64zxrr0s8r/wish/2438629753</guid>
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      <item>
         <title>Merger</title>
         <author>hlnguyen2</author>
         <link>https://padlet.com/hlnguyen2/yxxiiy64zxrr0s8r/wish/2438630724</link>
         <description><![CDATA[<div>2+ businesses integrate into one single business</div>]]></description>
         <enclosure url="" />
         <pubDate>2023-01-10 01:35:31 UTC</pubDate>
         <guid>https://padlet.com/hlnguyen2/yxxiiy64zxrr0s8r/wish/2438630724</guid>
      </item>
      <item>
         <title>Acquisition/Takeover</title>
         <author>hlnguyen2</author>
         <link>https://padlet.com/hlnguyen2/yxxiiy64zxrr0s8r/wish/2438633031</link>
         <description><![CDATA[<div>The buying out of a company by another, by purchasing a majority stake</div>]]></description>
         <enclosure url="" />
         <pubDate>2023-01-10 01:38:39 UTC</pubDate>
         <guid>https://padlet.com/hlnguyen2/yxxiiy64zxrr0s8r/wish/2438633031</guid>
      </item>
      <item>
         <title></title>
         <author>hlnguyen2</author>
         <link>https://padlet.com/hlnguyen2/yxxiiy64zxrr0s8r/wish/2438634323</link>
         <description><![CDATA[<div>+ Reduced cost, risk: no need to set up business in the new market<br>+ Overseas buyers know better about their markets, are responsible to sell</div>]]></description>
         <enclosure url="" />
         <pubDate>2023-01-10 01:40:36 UTC</pubDate>
         <guid>https://padlet.com/hlnguyen2/yxxiiy64zxrr0s8r/wish/2438634323</guid>
      </item>
      <item>
         <title></title>
         <author>hlnguyen2</author>
         <link>https://padlet.com/hlnguyen2/yxxiiy64zxrr0s8r/wish/2438635426</link>
         <description><![CDATA[<div>- Reduced profit: commission/a profit margin taken by overseas buyers<br>- Lack of distribution, marketing control: quality control, might not be in line with brand image</div>]]></description>
         <enclosure url="" />
         <pubDate>2023-01-10 01:42:13 UTC</pubDate>
         <guid>https://padlet.com/hlnguyen2/yxxiiy64zxrr0s8r/wish/2438635426</guid>
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      <item>
         <title></title>
         <author>hlnguyen2</author>
         <link>https://padlet.com/hlnguyen2/yxxiiy64zxrr0s8r/wish/2438637901</link>
         <description><![CDATA[<div>+ Incentives (tax breaks, grants) offered by host government: help host countries by adding jobs, skilling up workers<br>+ Solves exporting problem with a wider distribution channel (quotas, tariffs)</div>]]></description>
         <enclosure url="" />
         <pubDate>2023-01-10 01:45:43 UTC</pubDate>
         <guid>https://padlet.com/hlnguyen2/yxxiiy64zxrr0s8r/wish/2438637901</guid>
      </item>
      <item>
         <title></title>
         <author>hlnguyen2</author>
         <link>https://padlet.com/hlnguyen2/yxxiiy64zxrr0s8r/wish/2438640176</link>
         <description><![CDATA[<div>- Difficulty in accessing FOP to produce goods, maintain standards<br>- Cultural, ethical issues: the need to adapt motivational methods to suit labor market; concerns of cheap labor exploitation, sending profits back to home country</div>]]></description>
         <enclosure url="" />
         <pubDate>2023-01-10 01:48:50 UTC</pubDate>
         <guid>https://padlet.com/hlnguyen2/yxxiiy64zxrr0s8r/wish/2438640176</guid>
      </item>
      <item>
         <title></title>
         <author>hlnguyen2</author>
         <link>https://padlet.com/hlnguyen2/yxxiiy64zxrr0s8r/wish/2438641218</link>
         <description><![CDATA[<div>+ Minimized risks: shared expertise, resources; spread risks<br>+ Ability to still retain separate companies<br>+ Advantages if joined with overseas company: knowledge of new markets, being advised with a good entry strategy&nbsp;</div>]]></description>
         <enclosure url="" />
         <pubDate>2023-01-10 01:50:23 UTC</pubDate>
         <guid>https://padlet.com/hlnguyen2/yxxiiy64zxrr0s8r/wish/2438641218</guid>
      </item>
      <item>
         <title></title>
         <author>hlnguyen2</author>
         <link>https://padlet.com/hlnguyen2/yxxiiy64zxrr0s8r/wish/2438643447</link>
         <description><![CDATA[<div>- Shared profits of JV<br>- Time, difficulty in choosing business to joint with</div>]]></description>
         <enclosure url="" />
         <pubDate>2023-01-10 01:53:17 UTC</pubDate>
         <guid>https://padlet.com/hlnguyen2/yxxiiy64zxrr0s8r/wish/2438643447</guid>
      </item>
      <item>
         <title></title>
         <author>hlnguyen2</author>
         <link>https://padlet.com/hlnguyen2/yxxiiy64zxrr0s8r/wish/2438644659</link>
         <description><![CDATA[<div>+ Reduced risks, shared resources<br>+ Overseas business helps gain access into that new market</div>]]></description>
         <enclosure url="" />
         <pubDate>2023-01-10 01:54:38 UTC</pubDate>
         <guid>https://padlet.com/hlnguyen2/yxxiiy64zxrr0s8r/wish/2438644659</guid>
      </item>
      <item>
         <title></title>
         <author>hlnguyen2</author>
         <link>https://padlet.com/hlnguyen2/yxxiiy64zxrr0s8r/wish/2438645545</link>
         <description><![CDATA[<div>- Communication, organizational issues: culture clash<br>- Difficulty in sharing the same vision, mission, objectives</div>]]></description>
         <enclosure url="" />
         <pubDate>2023-01-10 01:55:39 UTC</pubDate>
         <guid>https://padlet.com/hlnguyen2/yxxiiy64zxrr0s8r/wish/2438645545</guid>
      </item>
      <item>
         <title></title>
         <author>hlnguyen2</author>
         <link>https://padlet.com/hlnguyen2/yxxiiy64zxrr0s8r/wish/2438647081</link>
         <description><![CDATA[<div>+ Quick, easy to start trading<br>+ Marketing done by franchisor<br>+ Established/Well-recognized brands, product selection</div>]]></description>
         <enclosure url="" />
         <pubDate>2023-01-10 01:57:19 UTC</pubDate>
         <guid>https://padlet.com/hlnguyen2/yxxiiy64zxrr0s8r/wish/2438647081</guid>
      </item>
      <item>
         <title></title>
         <author>hlnguyen2</author>
         <link>https://padlet.com/hlnguyen2/yxxiiy64zxrr0s8r/wish/2438649231</link>
         <description><![CDATA[<div>- High startup cost<br>- Franchisees pay annual sale % to franchisor<br>- Bound/restricted by the franchise agreement's conditions<br>- Negative brand publicity affects franchisee<br>- Expensive: Procurement of resources through franchisor</div>]]></description>
         <enclosure url="" />
         <pubDate>2023-01-10 02:00:04 UTC</pubDate>
         <guid>https://padlet.com/hlnguyen2/yxxiiy64zxrr0s8r/wish/2438649231</guid>
      </item>
      <item>
         <title></title>
         <author>hlnguyen2</author>
         <link>https://padlet.com/hlnguyen2/yxxiiy64zxrr0s8r/wish/2438650517</link>
         <description><![CDATA[<div>+ Minimal risk to enter new markets<br>+ L can be applied to patents, trademarks</div>]]></description>
         <enclosure url="" />
         <pubDate>2023-01-10 02:01:58 UTC</pubDate>
         <guid>https://padlet.com/hlnguyen2/yxxiiy64zxrr0s8r/wish/2438650517</guid>
      </item>
      <item>
         <title></title>
         <author>hlnguyen2</author>
         <link>https://padlet.com/hlnguyen2/yxxiiy64zxrr0s8r/wish/2438652375</link>
         <description><![CDATA[<div>- Fraudulent copies (China)<br>- Missing out on potential profits/revenue: usually get only % of sales (instead, fixed payment for the period of licensing)<br>- Difficulty in controlling licensees, risks of damaged global brand image: safety standards, maintain quality issues</div>]]></description>
         <enclosure url="" />
         <pubDate>2023-01-10 02:04:46 UTC</pubDate>
         <guid>https://padlet.com/hlnguyen2/yxxiiy64zxrr0s8r/wish/2438652375</guid>
      </item>
      <item>
         <title></title>
         <author>hlnguyen2</author>
         <link>https://padlet.com/hlnguyen2/yxxiiy64zxrr0s8r/wish/2438653352</link>
         <description><![CDATA[<div>- Shared profits<br>- Loss of old brand image, loyalty<br>- Inefficiency, diseconomies of scale, poor communication: culture clash</div>]]></description>
         <enclosure url="" />
         <pubDate>2023-01-10 02:06:12 UTC</pubDate>
         <guid>https://padlet.com/hlnguyen2/yxxiiy64zxrr0s8r/wish/2438653352</guid>
      </item>
      <item>
         <title></title>
         <author>hlnguyen2</author>
         <link>https://padlet.com/hlnguyen2/yxxiiy64zxrr0s8r/wish/2438655879</link>
         <description><![CDATA[<div>+ Cost saving with economies of scale<br>+ Spread risks, expanded product portfolio<br>+ Easier to enter new market overseas</div>]]></description>
         <enclosure url="" />
         <pubDate>2023-01-10 02:09:35 UTC</pubDate>
         <guid>https://padlet.com/hlnguyen2/yxxiiy64zxrr0s8r/wish/2438655879</guid>
      </item>
      <item>
         <title></title>
         <author>hlnguyen2</author>
         <link>https://padlet.com/hlnguyen2/yxxiiy64zxrr0s8r/wish/2438657072</link>
         <description><![CDATA[<div>+ Combined resources<br>+ Economies of scale<br>+ Shared loss<br>+ Reduced risks of failure, Ease of gaining access to overseas market: if merged with a foreign company</div>]]></description>
         <enclosure url="" />
         <pubDate>2023-01-10 02:11:11 UTC</pubDate>
         <guid>https://padlet.com/hlnguyen2/yxxiiy64zxrr0s8r/wish/2438657072</guid>
      </item>
      <item>
         <title></title>
         <author>hlnguyen2</author>
         <link>https://padlet.com/hlnguyen2/yxxiiy64zxrr0s8r/wish/2438658530</link>
         <description><![CDATA[<div>- Large capital investment needed<br>- Possibility of diseconomies of scale<br>- Give the dominant firm negative image: pressure groups, stakeholders</div>]]></description>
         <enclosure url="" />
         <pubDate>2023-01-10 02:13:15 UTC</pubDate>
         <guid>https://padlet.com/hlnguyen2/yxxiiy64zxrr0s8r/wish/2438658530</guid>
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      <item>
         <title></title>
         <author>hlnguyen2</author>
         <link>https://padlet.com/hlnguyen2/yxxiiy64zxrr0s8r/wish/2438662357</link>
         <description><![CDATA[]]></description>
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         <pubDate>2023-01-10 02:18:11 UTC</pubDate>
         <guid>https://padlet.com/hlnguyen2/yxxiiy64zxrr0s8r/wish/2438662357</guid>
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      <item>
         <title></title>
         <author>hlnguyen2</author>
         <link>https://padlet.com/hlnguyen2/yxxiiy64zxrr0s8r/wish/2438663946</link>
         <description><![CDATA[]]></description>
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         <pubDate>2023-01-10 02:20:15 UTC</pubDate>
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         <title></title>
         <author>hlnguyen2</author>
         <link>https://padlet.com/hlnguyen2/yxxiiy64zxrr0s8r/wish/2438664883</link>
         <description><![CDATA[]]></description>
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         <pubDate>2023-01-10 02:21:27 UTC</pubDate>
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         <author>hlnguyen2</author>
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         <pubDate>2023-01-10 02:22:29 UTC</pubDate>
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         <author>hlnguyen2</author>
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         <pubDate>2023-01-10 02:23:00 UTC</pubDate>
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         <author>hlnguyen2</author>
         <link>https://padlet.com/hlnguyen2/yxxiiy64zxrr0s8r/wish/2438668443</link>
         <description><![CDATA[]]></description>
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         <pubDate>2023-01-10 02:26:24 UTC</pubDate>
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         <author>hlnguyen2</author>
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         <pubDate>2023-01-10 02:27:33 UTC</pubDate>
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