https://padlet.com/2023roberts_sydney/yx4k21j7p2ht Made with a warm hug en-us 2019-10-24 18:30:37 UTC 2019-10-31 03:47:32 UTC hello@padlet.com 2023roberts_sydney https://padlet.com/2023roberts_sydney/yx4k21j7p2ht/wish/404814531 Carry no company name, just
product description

Sold much cheaper, 30–50%
lower than manufacturer
brands, and 10–15% lower
than store brands

No advertising, so savings are
passed on to customers]]> 2019-10-31 02:18:26 UTC https://padlet.com/2023roberts_sydney/yx4k21j7p2ht/wish/404814531 2023roberts_sydney https://padlet.com/2023roberts_sydney/yx4k21j7p2ht/wish/404815020 Offer combination of manufacturer, store &
generic brands

Manufacturer will sell under a national brand,
then sell extra to a store to be repackaged
under a store brand, then make a generic

Maximizes profit by appealing to all segments]]> 2019-10-31 02:20:12 UTC https://padlet.com/2023roberts_sydney/yx4k21j7p2ht/wish/404815020 2023roberts_sydney https://padlet.com/2023roberts_sydney/yx4k21j7p2ht/wish/404815203 Uses two or more brands to increase loyalty
and sales for individual brands

Builds recognition for each, work best if
product complement each other]]> 2019-10-31 02:20:53 UTC https://padlet.com/2023roberts_sydney/yx4k21j7p2ht/wish/404815203 2023roberts_sydney https://padlet.com/2023roberts_sydney/yx4k21j7p2ht/wish/404815415 Selling the product

Promoting the product

Promoting the product

Promoting the product

Promoting the product

Promoting the product

Ensure safe use

Protection]]> 2019-10-31 02:21:32 UTC https://padlet.com/2023roberts_sydney/yx4k21j7p2ht/wish/404815415 2023roberts_sydney https://padlet.com/2023roberts_sydney/yx4k21j7p2ht/wish/404816423 Requires labels to contain nutrition information

Requires health warnings on certain products]]> 2019-10-31 02:25:06 UTC https://padlet.com/2023roberts_sydney/yx4k21j7p2ht/wish/404816423 2023roberts_sydney https://padlet.com/2023roberts_sydney/yx4k21j7p2ht/wish/404816546 Responsible for ensuring labels
are not deceptive

Monitors advertising

Requires care labels in clothing

Released guidelines for
environmental claims]]> 2019-10-31 02:25:31 UTC https://padlet.com/2023roberts_sydney/yx4k21j7p2ht/wish/404816546 2023roberts_sydney https://padlet.com/2023roberts_sydney/yx4k21j7p2ht/wish/404817259 Gives name, logo & trademark

Gives information about use, construction,
care, performance, etc.

Give product quality

]]> 2019-10-31 02:28:20 UTC https://padlet.com/2023roberts_sydney/yx4k21j7p2ht/wish/404817259 2023roberts_sydney https://padlet.com/2023roberts_sydney/yx4k21j7p2ht/wish/404817906 A brand name, brand mark, trade name, trade
character or any combination that is registered
with the federal government and is legally
protected

® (registered trademark) or ™ (unregistered)

Have been expanding to include sound, color,
smell]]> 2019-10-31 02:31:03 UTC https://padlet.com/2023roberts_sydney/yx4k21j7p2ht/wish/404817906 2023roberts_sydney https://padlet.com/2023roberts_sydney/yx4k21j7p2ht/wish/404818246 Brand mark with human form or qualities

Keebler Elves, Pillsbury Doughboy]]> 2019-10-31 02:32:19 UTC https://padlet.com/2023roberts_sydney/yx4k21j7p2ht/wish/404818246 2023roberts_sydney https://padlet.com/2023roberts_sydney/yx4k21j7p2ht/wish/404818437 Incorporates a unique symbol, coloring,
lettering or design element

Ex: Apple Computer’s apple or McDonald’s
golden arches]]> 2019-10-31 02:33:02 UTC https://padlet.com/2023roberts_sydney/yx4k21j7p2ht/wish/404818437 2023roberts_sydney https://padlet.com/2023roberts_sydney/yx4k21j7p2ht/wish/404818571 Name, term, design, or symbol that identifies
a business, product or service

Sets it apart from its competition]]> 2019-10-31 02:33:38 UTC https://padlet.com/2023roberts_sydney/yx4k21j7p2ht/wish/404818571 2023roberts_sydney https://padlet.com/2023roberts_sydney/yx4k21j7p2ht/wish/404818764 Identifies and promotes a company

Legal name a company uses to conduct
business

Legally protected and rarely changed

Ex.: IBM, Disney, Dell]]> 2019-10-31 02:34:31 UTC https://padlet.com/2023roberts_sydney/yx4k21j7p2ht/wish/404818764 2023roberts_sydney https://padlet.com/2023roberts_sydney/yx4k21j7p2ht/wish/404818915 Words, letters or numbers that represent a
product or service

Should be easily pronounced, distinctive and
recognizable]]> 2019-10-31 02:35:10 UTC https://padlet.com/2023roberts_sydney/yx4k21j7p2ht/wish/404818915 2023roberts_sydney https://padlet.com/2023roberts_sydney/yx4k21j7p2ht/wish/404819418 Owned by national companies

Generate the majority of sales for most
product categories

Give impression of standard quality,
performance & status]]> 2019-10-31 02:37:18 UTC https://padlet.com/2023roberts_sydney/yx4k21j7p2ht/wish/404819418 2023roberts_sydney https://padlet.com/2023roberts_sydney/yx4k21j7p2ht/wish/404824422 Includes all the different kinds of products that a company makes or sells

Example: Nike makes clothing, shoes, sports bags, etc.]]> 2019-10-31 02:56:50 UTC https://padlet.com/2023roberts_sydney/yx4k21j7p2ht/wish/404824422 2023roberts_sydney https://padlet.com/2023roberts_sydney/yx4k21j7p2ht/wish/404824688 A group of closely relate products manufactured and/or sold by business

Example: all football cleats made by Nike]]> 2019-10-31 02:57:57 UTC https://padlet.com/2023roberts_sydney/yx4k21j7p2ht/wish/404824688 2023roberts_sydney https://padlet.com/2023roberts_sydney/yx4k21j7p2ht/wish/404824983 The number of different product lines a business manufactures or sells 

Example: Nike has a width of 4 (clothing, shoes, bags, equipment)]]> 2019-10-31 02:59:11 UTC https://padlet.com/2023roberts_sydney/yx4k21j7p2ht/wish/404824983 2023roberts_sydney https://padlet.com/2023roberts_sydney/yx4k21j7p2ht/wish/404825187 The number of items offered within each product line

Sizes
Prices
Colors
Styles

Ex: the Nike soccer cleat line has a depth of 20 because they sell 20 different types of soccer cleats]]> 2019-10-31 03:00:17 UTC https://padlet.com/2023roberts_sydney/yx4k21j7p2ht/wish/404825187 2023roberts_sydney https://padlet.com/2023roberts_sydney/yx4k21j7p2ht/wish/404825749 An alteration in a company's existing product]]> 2019-10-31 03:03:15 UTC https://padlet.com/2023roberts_sydney/yx4k21j7p2ht/wish/404825749 2023roberts_sydney https://padlet.com/2023roberts_sydney/yx4k21j7p2ht/wish/404825968 The goods, service, ideas, or a combination that provide satisfaction to a consumer]]> 2019-10-31 03:04:29 UTC https://padlet.com/2023roberts_sydney/yx4k21j7p2ht/wish/404825968 2023roberts_sydney https://padlet.com/2023roberts_sydney/yx4k21j7p2ht/wish/404826759 Step 1
Generate ideas

Step 2
Screen ideas

Step 3
Write a Business proposal

Step 4
Develop the product]]> 2019-10-31 03:08:41 UTC https://padlet.com/2023roberts_sydney/yx4k21j7p2ht/wish/404826759 2023roberts_sydney https://padlet.com/2023roberts_sydney/yx4k21j7p2ht/wish/404829151 2019-10-31 03:20:47 UTC https://padlet.com/2023roberts_sydney/yx4k21j7p2ht/wish/404829151 2023roberts_sydney https://padlet.com/2023roberts_sydney/yx4k21j7p2ht/wish/404829860 2019-10-31 03:25:11 UTC https://padlet.com/2023roberts_sydney/yx4k21j7p2ht/wish/404829860 2023roberts_sydney https://padlet.com/2023roberts_sydney/yx4k21j7p2ht/wish/404830029 2019-10-31 03:26:07 UTC https://padlet.com/2023roberts_sydney/yx4k21j7p2ht/wish/404830029 2023roberts_sydney https://padlet.com/2023roberts_sydney/yx4k21j7p2ht/wish/404830859 2019-10-31 03:30:20 UTC https://padlet.com/2023roberts_sydney/yx4k21j7p2ht/wish/404830859 2023roberts_sydney https://padlet.com/2023roberts_sydney/yx4k21j7p2ht/wish/404831072 Competing directly with
products of other companies

Offer economy, mid-priced, and luxury lines

To Make Entire Organisation Market-oriented, to Cope with Market Changes, to Meet Expectation of Buyers

Know your target audience. Never give your target audience what they need, tell them who you are, provide evidence, value proposition]]> 2019-10-31 03:31:27 UTC https://padlet.com/2023roberts_sydney/yx4k21j7p2ht/wish/404831072 2023roberts_sydney https://padlet.com/2023roberts_sydney/yx4k21j7p2ht/wish/404832174 Represents the stages that a product goes through during its life

At each stage, marketers must adjust their product mix and marketing strategies]]> 2019-10-31 03:35:46 UTC https://padlet.com/2023roberts_sydney/yx4k21j7p2ht/wish/404832174 2023roberts_sydney https://padlet.com/2023roberts_sydney/yx4k21j7p2ht/wish/404833280 A product line extension is the use of an established product brand name for a new item in the same product category

Line extensions occur when a company introduces additional items in the same product category under the same brand name such as new flavors, forms, colors, added ingredients, package sizes.]]> 2019-10-31 03:40:49 UTC https://padlet.com/2023roberts_sydney/yx4k21j7p2ht/wish/404833280 2023roberts_sydney https://padlet.com/2023roberts_sydney/yx4k21j7p2ht/wish/404833740 Corporate Brand

Product Brand

National Brands

Private distributor brands

Generic Brands

Mixed branding

Co-Branding


]]> 2019-10-31 03:43:15 UTC https://padlet.com/2023roberts_sydney/yx4k21j7p2ht/wish/404833740 2023roberts_sydney https://padlet.com/2023roberts_sydney/yx4k21j7p2ht/wish/404834428 a product manufactured specially for a retailer and bearing the retailer's name]]> 2019-10-31 03:46:03 UTC https://padlet.com/2023roberts_sydney/yx4k21j7p2ht/wish/404834428 2023roberts_sydney https://padlet.com/2023roberts_sydney/yx4k21j7p2ht/wish/404834586 a long-term plan for the development of a successful brand in order to achieve specific goals. ]]> 2019-10-31 03:46:45 UTC https://padlet.com/2023roberts_sydney/yx4k21j7p2ht/wish/404834586