[Marketing Challengers 2025] Webinar Sharing “Ignite Ideas, Inspire Wins” | Session 1 & 2 by Duyen Nguyen Luong

thaonguyen1262005 — 2025-06-14 18:17:23 UTC

As a marketing student, I often hear terms like 'marketing plan', 'IMC plan', and 'deployment plan', but I still struggle to clearly understand how they differ from one another or how they connect. Could you help clarify the main differences and explain how each one contributes to the overall campaign?

thaonguyen1262005 — 2025-06-14 18:17:45 UTC

In competitions, we usually follow a set brief and timeline. But in real life, things seem more unpredictable. How different is creating an IMC plan in a competition compared to the real world?

thaonguyen1262005 — 2025-06-14 18:17:59 UTC

There are so many digital platforms today such as social media, e-commerce sites, messaging apps and video platforms. When creating an IMC plan, how can I choose the right platforms to reach my target audience effectively instead of just picking the most popular ones?

thaonguyen1262005 — 2025-06-14 18:18:26 UTC

I’ve joined several marketing competitions but failed many times. That’s why I really want to find a mentor to guide me. During your competition journey, did you have any mentors who supported you? And how did you find or connect with them?

thaonguyen1262005 — 2025-06-14 18:18:39 UTC

Did your team ever get stuck or run out of ideas? How did you bounce back?

thaonguyen1262005 — 2025-06-14 18:22:25 UTC

Marketing is such a broad field, and even after studying it for a while, I still struggle to figure out which specific area or position I want to pursue. Do you think working on a marketing case can help us identify the right role or specialization in marketing that fits us best?