https://padlet.com/pasben18/ywl6horojtbhyu1z Jen Hyman creates a virtual, clothing rental service. en-us 2022-02-23 15:51:05 UTC 2026-01-26 16:42:47 UTC hello@padlet.com https://padlet.net/icons/png/1f457.png pasben18 https://padlet.com/pasben18/ywl6horojtbhyu1z/wish/2062906408 Entrepreneurship: Rent the Runway is an e-commerce platform that allows users to rent, subscribe, or buy designer apparel and accessories. It was founded by Jennifer Hyman and Jennifer Fleiss, who launched the company in November 2009. Jennifer took a market that already existed and allowed new people to access the product cheaper and easier than ever before.]]> 2022-02-23 16:15:14 UTC https://padlet.com/pasben18/ywl6horojtbhyu1z/wish/2062906408 pasben18 https://padlet.com/pasben18/ywl6horojtbhyu1z/wish/2063100705 Over Thanksgiving break from college, in 2008, Jenn’s younger sister Becky showed off a $2,000 designer dress she bought for a wedding. This splurge was sending her into credit card debt! Jennifer wondered, wouldn’t it be so much smarter if we could rent designer items rather than purchase them? She returned to Harvard Business School and shared the idea with her friend, Jenny.

]]> 2022-02-23 17:58:03 UTC https://padlet.com/pasben18/ywl6horojtbhyu1z/wish/2063100705 pasben18 https://padlet.com/pasben18/ywl6horojtbhyu1z/wish/2063112909 Land: After experimenting with 'shop in shops' at Henri Bendel in New York and The Cosmopolitan hotel in Las Vegas, they opened their first-ever standalone store in the Flatiron building in New York City. The store was opened in October 2014.]]> 2022-02-23 18:05:14 UTC https://padlet.com/pasben18/ywl6horojtbhyu1z/wish/2063112909 pasben18 https://padlet.com/pasben18/ywl6horojtbhyu1z/wish/2063133604 Capital: Jennifer and Jenny wondered whether the fashion industry would be on board with their idea. They cold-emailed Diane von Furstenberg who agreed to a meeting. The pair walked into Diane’s office on December, 2008, and introduced themselves as the founders of Rent the Runway. While Diane was initially skeptical, she offered business advice and gave them each a good luck charm. This meeting gave RTR their first investment and led to connections with many designers and their clothes.]]> 2022-02-23 18:16:35 UTC https://padlet.com/pasben18/ywl6horojtbhyu1z/wish/2063133604 pasben18 https://padlet.com/pasben18/ywl6horojtbhyu1z/wish/2063150051 Labor: In September, 2013, as a continuation of our mission to democratize designer fashion and give everyone the self-confidence that comes with looking and feeling your best, we launched an assortment of plus size items ranging from 14-22+. Designers were hired to com up with these new designs and worked with RTR to effectively market to new consumers.]]> 2022-02-23 18:25:36 UTC https://padlet.com/pasben18/ywl6horojtbhyu1z/wish/2063150051 pasben18 https://padlet.com/pasben18/ywl6horojtbhyu1z/wish/2066536360 In March 2016, gettijg dressed was truly changed forever with the introduction of our memberships, a first-of-its-kind clothing rental subscription that revolutionized how people experienced fashion. To date, RTR continues to evolve its memberships to provide people with even more access and flexibility to a massive closet of designer styles.]]> 2022-02-25 15:25:06 UTC https://padlet.com/pasben18/ywl6horojtbhyu1z/wish/2066536360 pasben18 https://padlet.com/pasben18/ywl6horojtbhyu1z/wish/2066543772 RTR is the first and largest shared designer closet to provide the everyday consumer with access to authentic, luxury fashion. Our motto? Fashion shouldn’t come at the expense of your wallet, the planet and the designers who create the clothes.]]> 2022-02-25 15:29:41 UTC https://padlet.com/pasben18/ywl6horojtbhyu1z/wish/2066543772