Role- A person who is entrusted with and responsible for producing a product, for example the company's Ariani is Mirah Filza,she is as Actress,Emcee,and also a Business Women.
Mirah Filza personality makes the users more attractive to the Ariani's brand because every day she will share various styles of the scarfs and match it with the outfit that she will wear. 

 

 
Role 
A 

Culture - set of basic value, perceptions, wants, and behaviours learned by an individual from family and other important institutions.
for examples, in every country, Mc'donald advertise diffrerent meals to each country. for example, nasi lemak is only available in Malaysia. another examples, Mc'donald Malaysia only provided chendol mcflurry only available in our country.

Sub-culture - group of people with shared value systems based on common life experiences and situations.
for examples, during Chinese New Year, the favoured colour is red and therefore, most product including ''ang pow'' must be in red colour 

Social class - relatively permenant and ordered divisions on a society whose members share similar values, interests, and behaviors.
for examples, only certain occupation that can afford to buy Honda's cars such as laywer, doctor, manager and etc.