AON Forum Resources by Helen Ayres https://padlet.com/HelenAyresAssociates/Resources Made with a curious mind en-us 2021-04-21 17:24:28 UTC 2026-02-09 22:39:59 UTC hello@padlet.com https://padlet.net/icons/png/1f4a1.png The Brain with David Eagelman HelenAyresAssociates https://padlet.com/HelenAyresAssociates/Resources/wish/1443960759 Take a journey through the unseen world of decisions and how they get made inside your brain. Your emotions, your rationality, and your memories all come together to help your neural networks decide what to do next.]]> 2021-04-21 18:15:29 UTC https://padlet.com/HelenAyresAssociates/Resources/wish/1443960759 Drive: The Surprising Truth About What Motivates Us HelenAyresAssociates https://padlet.com/HelenAyresAssociates/Resources/wish/1444052689 2021-04-21 18:35:31 UTC https://padlet.com/HelenAyresAssociates/Resources/wish/1444052689 To Sell Is Human HelenAyresAssociates https://padlet.com/HelenAyresAssociates/Resources/wish/1444066031 2021-04-21 18:38:28 UTC https://padlet.com/HelenAyresAssociates/Resources/wish/1444066031 Nir Eyal's Podcast HelenAyresAssociates https://padlet.com/HelenAyresAssociates/Resources/wish/1448235187 Nir dwells in the intersection of psychology, technology, and business. He explores user experience, behavioural economics, and a dash of neuroscience.]]> 2021-04-22 16:41:55 UTC https://padlet.com/HelenAyresAssociates/Resources/wish/1448235187 The Psychology Podcast HelenAyresAssociates https://padlet.com/HelenAyresAssociates/Resources/wish/1448256489 Scott's podcast shares insights into the mind, brain, behavior and creativity. Each episode features a guest (authors, experts, and doctors) who will stimulate your mind, and give you a greater understanding of yourself, others, our human potential and the world we live in. ]]> 2021-04-22 16:45:39 UTC https://padlet.com/HelenAyresAssociates/Resources/wish/1448256489 Hidden Brain Podcast HelenAyresAssociates https://padlet.com/HelenAyresAssociates/Resources/wish/1448287793 Host Shankar Vedantam explains the science behind the unconscious patterns that drive human behaviour, shape our choices, and direct our relationships. His storytelling strategies will capture your attention and leave a lasting imprint on your brain. It’s a great podcast for anyone who wants to better understand why we do the things we do.]]> 2021-04-22 16:51:19 UTC https://padlet.com/HelenAyresAssociates/Resources/wish/1448287793 The Psych Files Podcast HelenAyresAssociates https://padlet.com/HelenAyresAssociates/Resources/wish/1448296555 The Psych Files is a podcast for anyone who wonders why we do what we do. 
Michael Britt explores a variety of psychology topics and applies them to everyday life. Upbeat and friendly, he’ll capture your attention and break down tough principles in easy-to-understand examples.
Episodes are just 20 to 40 minutes long, so you can fit them in while you’re commuting or at the gym. It’s a great listen for anyone who wants to understand basic psychology.]]> 2021-04-22 16:52:52 UTC https://padlet.com/HelenAyresAssociates/Resources/wish/1448296555 Choiceology Podcast HelenAyresAssociates https://padlet.com/HelenAyresAssociates/Resources/wish/1448314720 Wharton professor Katy Milkman shares stories of people who made poor choices—from historical blunders to everyday errors. She explores the psychological traps that led to expensive mistakes. 

With guests like Angela Duckworth and Laurie Santos, you’ll hear from some of the most influential people in the field of psychology.

]]> 2021-04-22 16:56:13 UTC https://padlet.com/HelenAyresAssociates/Resources/wish/1448314720 We buy on emotion and justify with logic. HelenAyresAssociates https://padlet.com/HelenAyresAssociates/Resources/wish/1448363504 Yet we sell to Mr Rational and Ignore Ms Intuitive. 🤔]]> 2021-04-22 17:04:45 UTC https://padlet.com/HelenAyresAssociates/Resources/wish/1448363504 Thinking Fast and Slow - Daniel Kahneman HelenAyresAssociates https://padlet.com/HelenAyresAssociates/Resources/wish/1448387410 Kahneman, a winner of the Nobel Prize for economics, distils a lifetime of research into an encyclopedic coverage of both the surprising miracles and the equally surprising mistakes of our conscious and unconscious thinking.

This brilliant book explores the two ways we make choices: fast, intuitive thinking, and slow, rational thinking.

He achieves an even greater miracle by weaving his insights into an engaging narrative that is compulsively readable from beginning to end. This book is a must read for anyone with a curious mind!]]> 2021-04-22 17:09:03 UTC https://padlet.com/HelenAyresAssociates/Resources/wish/1448387410 The Subconscious Mind of the Consumer (And How To Reach It) HelenAyresAssociates https://padlet.com/HelenAyresAssociates/Resources/wish/1448433689 Harvard Business School professor Gerald Zaltman says that 95% of our purchasing decisions take place in the subconscious mind. But how do we reach the subconscious?
From the excellent Working Knowledge corner of Harvard's Business School (Business Research For Business Leaders)]]> 2021-04-22 17:17:22 UTC https://padlet.com/HelenAyresAssociates/Resources/wish/1448433689 We perform measurably better when we practice for real. HelenAyresAssociates https://padlet.com/HelenAyresAssociates/Resources/wish/1448463877 The shift in pilot training from 'deliberate to simulate' was one of the reasons the number of accidents due to poor decision making declined by 71% in the 1990s.

That's because simulators target the dopamine system that improves itself by studying its errors, this system takes advantage of the way the brain naturally learns from experience.]]> 2021-04-22 17:22:50 UTC https://padlet.com/HelenAyresAssociates/Resources/wish/1448463877 We have the capacity to hold about 3-5 chunks of information in our short-term memory HelenAyresAssociates https://padlet.com/HelenAyresAssociates/Resources/wish/1448500090 2021-04-22 17:29:30 UTC https://padlet.com/HelenAyresAssociates/Resources/wish/1448500090 Studies have proven that a story activates the region of the brain that processes sights, sounds, tastes, and movement. HelenAyresAssociates https://padlet.com/HelenAyresAssociates/Resources/wish/1448510448 2021-04-22 17:31:28 UTC https://padlet.com/HelenAyresAssociates/Resources/wish/1448510448 Simon Sinek - Start With Why HelenAyresAssociates https://padlet.com/HelenAyresAssociates/Resources/wish/1448536740 Moving us away from focusing on what we do, to why we do it.

Simon's TED Talk is a must watch.]]> 2021-04-22 17:36:21 UTC https://padlet.com/HelenAyresAssociates/Resources/wish/1448536740 Influence - by Professor Robert Cialdini HelenAyresAssociates https://padlet.com/HelenAyresAssociates/Resources/wish/1448552373 Prof Cialdini explains the psychology of why people say yes and how to apply these principles ethically in business and everyday situations.]]> 2021-04-22 17:39:10 UTC https://padlet.com/HelenAyresAssociates/Resources/wish/1448552373 The Pinkcast HelenAyresAssociates https://padlet.com/HelenAyresAssociates/Resources/wish/1448571280 Daniel Pink's short videocast offers science-based tools and tips for working smarter and living better - maximum length 3 minutes!]]> 2021-04-22 17:42:33 UTC https://padlet.com/HelenAyresAssociates/Resources/wish/1448571280 An introduction to Solutions Focus, and why it works. HelenAyresAssociates https://padlet.com/HelenAyresAssociates/Resources/wish/1448604223 2021-04-22 17:48:32 UTC https://padlet.com/HelenAyresAssociates/Resources/wish/1448604223 When People Have Their Own Reasons For Doing Something, They Stick To The Behaviour More Strongly. HelenAyresAssociates https://padlet.com/HelenAyresAssociates/Resources/wish/1448609953 This is aligned with the Solutions Focus work we did during the Forum.

Spot the similarity with our Why Not A Zero - What Got You That High? exercise.]]> 2021-04-22 17:49:32 UTC https://padlet.com/HelenAyresAssociates/Resources/wish/1448609953 Like It Or Not, You're Probably a Salesperson HelenAyresAssociates https://padlet.com/HelenAyresAssociates/Resources/wish/1448639141 You may not have 'Sales' in your job title, but it's the essence of what you're doing at work ]]> 2021-04-22 17:54:40 UTC https://padlet.com/HelenAyresAssociates/Resources/wish/1448639141 Longer Pink Interview on The Same Theme HelenAyresAssociates https://padlet.com/HelenAyresAssociates/Resources/wish/1448651539 Whether you are a teacher, an art director or a project manager, you are in sales. University of Pennsylvania Wharton interviewed Pink to learn more about why people mistrust salespeople, what the new ABCs of selling are and why questions may be the greatest selling tool.]]> 2021-04-22 17:56:56 UTC https://padlet.com/HelenAyresAssociates/Resources/wish/1448651539 The Science of Persuasion HelenAyresAssociates https://padlet.com/HelenAyresAssociates/Resources/wish/1448678720 An animated illustration of Professor Robert Cialdini's 6 Principles Of Influence and Persuasion. (see Book column for the... book!)]]> 2021-04-22 18:02:05 UTC https://padlet.com/HelenAyresAssociates/Resources/wish/1448678720 Made To Stick - Chip and Dan Heath HelenAyresAssociates https://padlet.com/HelenAyresAssociates/Resources/wish/1448759143 The Heath brothers investigate why some ideas take hold and others come unstuck.
Isolating the six factors that make ideas 'sticky', they reveal, through compelling analysis and entertaining anecdotes, precisely how our minds absorb information and what we can all do to make sure our own ideas register with others.
]]> 2021-04-22 18:17:26 UTC https://padlet.com/HelenAyresAssociates/Resources/wish/1448759143