Lysoform's Marketing Strategy by Dante Presta https://padlet.com/chapitarock02/yv9p8k2ydxq31d3j An interview with one of the brightest minds in the world of business marketing en-us 2020-11-09 21:14:08 UTC 2025-04-28 16:18:11 UTC hello@padlet.com https://padlet.net/icons/png/1f310.png chapitarock02 https://padlet.com/chapitarock02/yv9p8k2ydxq31d3j/wish/906239187 Good morning, everyone! Tonight we're going to talk whit Victoria Schenone, Lysoform's Marketing Leader. Hi, Vicky, how are you? ]]> 2020-11-09 21:32:29 UTC https://padlet.com/chapitarock02/yv9p8k2ydxq31d3j/wish/906239187 vickyschenone1 https://padlet.com/chapitarock02/yv9p8k2ydxq31d3j/wish/906265599 Hi, Dante ,I'm so excited about coming here. ]]> 2020-11-09 21:42:19 UTC https://padlet.com/chapitarock02/yv9p8k2ydxq31d3j/wish/906265599 chapitarock02 https://padlet.com/chapitarock02/yv9p8k2ydxq31d3j/wish/906268339 Well, let's start: What is your marketing strategy? ]]> 2020-11-09 21:43:22 UTC https://padlet.com/chapitarock02/yv9p8k2ydxq31d3j/wish/906268339 vickyschenone1 https://padlet.com/chapitarock02/yv9p8k2ydxq31d3j/wish/906273057 Well, from the product we have always worked a lot on the visual, the striking. And over time we managed to get into television advertising. The result is that today we are one of the best established brands in the industry. ]]> 2020-11-09 21:45:15 UTC https://padlet.com/chapitarock02/yv9p8k2ydxq31d3j/wish/906273057 chapitarock02 https://padlet.com/chapitarock02/yv9p8k2ydxq31d3j/wish/906274725 Why did you choose the current colors in your logo?]]> 2020-11-09 21:45:55 UTC https://padlet.com/chapitarock02/yv9p8k2ydxq31d3j/wish/906274725 vickyschenone1 https://padlet.com/chapitarock02/yv9p8k2ydxq31d3j/wish/906280255 We choose colors that peopke easily relate to cleanliness and hygiene. Blue, green, white and gray are seen a lot in drugstores, for example. We also include some details in red to be striking.]]> 2020-11-09 21:48:11 UTC https://padlet.com/chapitarock02/yv9p8k2ydxq31d3j/wish/906280255 chapitarock02 https://padlet.com/chapitarock02/yv9p8k2ydxq31d3j/wish/906282240 Why did you choose that font for your logo? ]]> 2020-11-09 21:49:04 UTC https://padlet.com/chapitarock02/yv9p8k2ydxq31d3j/wish/906282240 vickyschenone1 https://padlet.com/chapitarock02/yv9p8k2ydxq31d3j/wish/906285078 We believe that using a basic font allows us to more comfortably reach our audience.
We don't need to attract attention with a fancy font as we do not seek to reach, for example, children. 
]]> 2020-11-09 21:50:18 UTC https://padlet.com/chapitarock02/yv9p8k2ydxq31d3j/wish/906285078 chapitarock02 https://padlet.com/chapitarock02/yv9p8k2ydxq31d3j/wish/906286338 Currently who are your potential customers?]]> 2020-11-09 21:50:49 UTC https://padlet.com/chapitarock02/yv9p8k2ydxq31d3j/wish/906286338 vickyschenone1 https://padlet.com/chapitarock02/yv9p8k2ydxq31d3j/wish/906287684 Adults, mainly. People in charge of houses or cleaning workers. ]]> 2020-11-09 21:51:22 UTC https://padlet.com/chapitarock02/yv9p8k2ydxq31d3j/wish/906287684 chapitarock02 https://padlet.com/chapitarock02/yv9p8k2ydxq31d3j/wish/906289246 Which companies are your toughest competition?]]> 2020-11-09 21:51:58 UTC https://padlet.com/chapitarock02/yv9p8k2ydxq31d3j/wish/906289246 vickyschenone1 https://padlet.com/chapitarock02/yv9p8k2ydxq31d3j/wish/906290875 Other room deodorizers or disinfectants, like Poett. ]]> 2020-11-09 21:52:42 UTC https://padlet.com/chapitarock02/yv9p8k2ydxq31d3j/wish/906290875 chapitarock02 https://padlet.com/chapitarock02/yv9p8k2ydxq31d3j/wish/906292878 What was the advertising campaign with the highest and best results? ]]> 2020-11-09 21:53:30 UTC https://padlet.com/chapitarock02/yv9p8k2ydxq31d3j/wish/906292878 vickyschenone1 https://padlet.com/chapitarock02/yv9p8k2ydxq31d3j/wish/906295381 Last years we launched a commercial in which some children congregate in a house that brings together friends, colleagues and neighbors. There, the family living room turns into a football stadium and the carpets into tunnels. The goal is to focus on indoor activities to keep viruses and bacteria out. Finally, we appeal to the principle "the world is made to be touched" that encourages children to get dirty playing. ]]> 2020-11-09 21:54:37 UTC https://padlet.com/chapitarock02/yv9p8k2ydxq31d3j/wish/906295381 chapitarock02 https://padlet.com/chapitarock02/yv9p8k2ydxq31d3j/wish/906298284 What advertising campaigns did you do this year? ]]> 2020-11-09 21:55:52 UTC https://padlet.com/chapitarock02/yv9p8k2ydxq31d3j/wish/906298284 vickyschenone1 https://padlet.com/chapitarock02/yv9p8k2ydxq31d3j/wish/906303456 That was back to school five years ago I am sure you saw it. It was about a little kid who was back in school and he leave his bag everywhere so the bag was a little monkey and when the kid came back from the school the monkey was dirty and sad and his mother used Lysoform to clean it and the monkey was happy again. It was so funny and it was on the tv so it had a lot of scope.]]> 2020-11-09 21:58:10 UTC https://padlet.com/chapitarock02/yv9p8k2ydxq31d3j/wish/906303456 chapitarock02 https://padlet.com/chapitarock02/yv9p8k2ydxq31d3j/wish/906305956 What was the hardest challenge for the company this year?]]> 2020-11-09 21:59:17 UTC https://padlet.com/chapitarock02/yv9p8k2ydxq31d3j/wish/906305956 vickyschenone1 https://padlet.com/chapitarock02/yv9p8k2ydxq31d3j/wish/906336313 The hardest challenge this year was create new advertising related with the COVID,  we were more limited in the subject of advertising so it was more difficult.]]> 2020-11-09 22:12:34 UTC https://padlet.com/chapitarock02/yv9p8k2ydxq31d3j/wish/906336313 chapitarock02 https://padlet.com/chapitarock02/yv9p8k2ydxq31d3j/wish/906337494 How did the COVID affect your sales?]]> 2020-11-09 22:13:09 UTC https://padlet.com/chapitarock02/yv9p8k2ydxq31d3j/wish/906337494 vickyschenone1 https://padlet.com/chapitarock02/yv9p8k2ydxq31d3j/wish/906338455 The COVID didn’t affect us in a bad way. The other way around, it helped us to grow, because now everyone needs products to keep their homes cleans before. Thanks to the virus our sales grew.]]> 2020-11-09 22:13:34 UTC https://padlet.com/chapitarock02/yv9p8k2ydxq31d3j/wish/906338455 chapitarock02 https://padlet.com/chapitarock02/yv9p8k2ydxq31d3j/wish/906339202 How do you see the company in 10 years?]]> 2020-11-09 22:13:50 UTC https://padlet.com/chapitarock02/yv9p8k2ydxq31d3j/wish/906339202 vickyschenone1 https://padlet.com/chapitarock02/yv9p8k2ydxq31d3j/wish/906340015 I believe that in ten years we are going to steel in the market being one of the most important companies related with cleaning.]]> 2020-11-09 22:14:12 UTC https://padlet.com/chapitarock02/yv9p8k2ydxq31d3j/wish/906340015 chapitarock02 https://padlet.com/chapitarock02/yv9p8k2ydxq31d3j/wish/913716760 Well, thank you Vicky for beeing here tonight. See you next time!]]> 2020-11-11 17:50:21 UTC https://padlet.com/chapitarock02/yv9p8k2ydxq31d3j/wish/913716760