Vision: A vision statement describes the long-term aspirations of the business and paints a picture of what the business wants to achieve. It's aspirational and inspirational, giving the organization direction and purpose. 

Values: Core values are the fundamental beliefs and principles that guide a company's behavior and decision-making. They influence how the business interacts with employees, customers, and the wider community. 

Examples of Core Values:

• Customer satisfaction: Prioritizing the needs and wants of customers.

• Integrity: Maintaining honesty and ethical behavior in all business dealings.

• Innovation: Encouraging creativity and the development of new ideas.

• Collaboration: Working together effectively as a team.

• Respect: Treating all individuals with dignity and consideration.

• Accountability: Taking responsibility for actions and decisions.

• Social responsibility: Considering the impact of business operations on society and the environment.