Module 3: Facebook and Instagram by Marie Page https://padlet.com/mariepage/yswa97sppfeynvns Appraisal of your FB Page/IG Account Posting Framework Content Ideas en-us 2021-05-15 14:31:03 UTC 2026-02-01 10:41:01 UTC hello@padlet.com https://padlet-uploads.storage.googleapis.com/1186234223/720882fa1618618864ce92204afcf7ed/fb_insta_logos.jpg Sample ideas list from a Google search mariepage https://padlet.com/mariepage/yswa97sppfeynvns/wish/1527116862 52 social media post ideas]]> 2021-05-15 14:31:03 UTC https://padlet.com/mariepage/yswa97sppfeynvns/wish/1527116862 Content Calendar Tips mariepage https://padlet.com/mariepage/yswa97sppfeynvns/wish/1527116863 2021-05-15 14:31:03 UTC https://padlet.com/mariepage/yswa97sppfeynvns/wish/1527116863 Strategic approaches to posting mariepage https://padlet.com/mariepage/yswa97sppfeynvns/wish/1527116864 This task is about a big picture framework rather than a detailed content calendar - that task will come later!]]> 2021-05-15 14:31:03 UTC https://padlet.com/mariepage/yswa97sppfeynvns/wish/1527116864 The 5-Pillar Framework for Social Media mariepage https://padlet.com/mariepage/yswa97sppfeynvns/wish/1527116865 Editorial planning works, I swear. When you connect all your content in an editorial calendar, you’re creating a more powerful and effective social media strategy.
HURRAY! No more random posts!
With the 5-pillar framework, which my Social Media Impact Calendar is based on, you can ensure all of your content is related to:
  1. Brand: This is content that’s related to your cause, your people, your stakeholders, or your success. It’s content that shows your authentic brand, such as behind-the-scenes photos.
  2. Authority: You want people to know, like, and trust you. How do you do that? Authoritative content consists of social media posts that position you as an expert in your field. This type of content shows your knowledge and expertise. For example, it could be a post sharing how many people your non-profit has helped so far this year.
  3. News and community: This type of content would typically come from articles you find online. It’s a good idea to set up Google Alerts to get emails about what’s new in the community, and then share it with your followers.
  4. Promotion: These social posts would promote your services or products. But you should also think outside of the box here. You could also promote an employee appreciation day or an upcoming fundraising event.
  5. Inspiration: Personally, this is my favorite pillar. It’s also the easiest to incorporate into your social media strategy. It can consist of inspirational quotes, thank-you messages to your donors or volunteers, or even thought-provoking questions for your followers.

[Source: https://non-profit.today/social-media-nonprofit-best-practices-5-pillar-framework-to-take-your-strategy-to-the-next-level/]
]]> 2021-05-15 14:31:03 UTC https://padlet.com/mariepage/yswa97sppfeynvns/wish/1527116865 Art & Design Audit (Sarah and Amy) sarahhuxley1 https://padlet.com/mariepage/yswa97sppfeynvns/wish/1544133466 Changes to Art & Design Facebook

·         CTA needs to be changed to ‘Learn More’ 
·         Turn Events off or populate Events
·         Turn off Reviews or ask people to submit a review
·         Link to the privacy policy
·         Make sure the price range is not applicable
·         Get validated 
·         Update enquiries email address – it is no longer monitored 
·         Update About and Additional Information – more varied and in depth information 
·         Sort out access Business Manager account and link the correct people – removing people that no longer work in Art & Design 
·         Remove Iconosquare 
·         Put Images into Albums 
·         Switch off Offers and Shops in Settings 

Changes to Instagram

·         Create a LinkTree 
·         Update/Freshen up Bio copy 
·         Introduce Reels 
·         Tidy up Highlights – remove old ones
·         Create icons for Highlights 

]]> 2021-05-20 14:51:18 UTC https://padlet.com/mariepage/yswa97sppfeynvns/wish/1544133466 Sarah and Amy sarahhuxley1 https://padlet.com/mariepage/yswa97sppfeynvns/wish/1544207418 We focused on the lead-up to our annual Degree Show launch (something we are currently working on!) ]]> 2021-05-20 15:06:48 UTC https://padlet.com/mariepage/yswa97sppfeynvns/wish/1544207418 Nottingham Law School (James and Ruth) https://padlet.com/mariepage/yswa97sppfeynvns/wish/1546899861 Updates to Nottingham Law School Facebook:
- Removed the following tabs: events, reviews, services, shop, groups.
- Updated CTA at the top of the page, removed Contact us and replaced with Learn more and link to school landing page.
- An auto message response has been created on Facebook messenger.
- Update header imagery, needs to align with the new school branding. Discover Law video.
- Get page validated. 
- Put images into albums
Updates to Instagram:
- Use of more video content.
- Add more highlight content.
- Use of Linktree.
- Incorporate student takeovers.]]> 2021-05-21 07:03:08 UTC https://padlet.com/mariepage/yswa97sppfeynvns/wish/1546899861 James and Ruth https://padlet.com/mariepage/yswa97sppfeynvns/wish/1546911460 We have put together a posting framework to promote the NLS scholarships ahead of the application deadline.]]> 2021-05-21 07:09:37 UTC https://padlet.com/mariepage/yswa97sppfeynvns/wish/1546911460 James and Ruth ruthmelling https://padlet.com/mariepage/yswa97sppfeynvns/wish/1546918717 We have put together a posting framework to promote the NLS scholarships ahead of the application deadline.]]> 2021-05-21 07:13:30 UTC https://padlet.com/mariepage/yswa97sppfeynvns/wish/1546918717 ADBE (Hannah and Simon) simonpond https://padlet.com/mariepage/yswa97sppfeynvns/wish/1547117617 Updates to Instagram:
Instagram 
- Improve and update the about/bio section to make it more engaging and punchier 
- Update the image – brief into design 
- Create story graphic highlights 
- Do more with stories 
o Facilities
o  Behind the scenes at degree show stuff 
o  Experimenting with Reels and IGTV 
-  Create a LinkTree

 Facebook
-  Have tidied up the tabs and reordered them, removed reviews, events which were outdated 
-  Will review and update the about / additional information – both currently say the same thing 
- Improve video content and structure into playlists 
- Photo albums – student work 
- Create Facebook video header 

]]> 2021-05-21 09:13:56 UTC https://padlet.com/mariepage/yswa97sppfeynvns/wish/1547117617 ADBE (Hannah and Simon) hannahredfern https://padlet.com/mariepage/yswa97sppfeynvns/wish/1547118401 We have put together a post framework for the upcoming degree show in July.]]> 2021-05-21 09:14:24 UTC https://padlet.com/mariepage/yswa97sppfeynvns/wish/1547118401 Clare Moss and Rosie Clifford claremoss https://padlet.com/mariepage/yswa97sppfeynvns/wish/1547231533 ARES Facebook audit actions

- Fix cover image (this was a video but has clearly broken when Facebook had issues with cover videos)
- Remove events tab as no current events
- Remove reviews tab or encourage newer reviews to be posted
- Look at updating About info bio text
- Phone number needs updating
- Utilise photo albums to collate current photos
- Think about what additional video content we want to use and make use of playlists
- Review page admins - done
- Add auto message response to Facebook messenger
- Look into getting page validated
- Try using Facebook stories
- Look at getting campus tour Eventbrite tickets integrated into page

]]> 2021-05-21 10:36:39 UTC https://padlet.com/mariepage/yswa97sppfeynvns/wish/1547231533 Nick Ahmed and Sam Parker nickahmed https://padlet.com/mariepage/yswa97sppfeynvns/wish/1547489552 S3 Facebook account actions

-          Get new video cover photo of new Dean of S3
-          Remove events tab as no current events
-          Remove reviews tab or encourage newer reviews to be posted
-          Look at updating About info bio text
-          Potentially remove videos tab as they’re very old
-          Use facebook stories
-          Update header image to align with school branding
-          Add auto message response to Facebook messenger
-          Get page validated

]]> 2021-05-21 12:50:36 UTC https://padlet.com/mariepage/yswa97sppfeynvns/wish/1547489552 Nick Ahmed and Sam Parker nickahmed https://padlet.com/mariepage/yswa97sppfeynvns/wish/1547500665 -Short quotes with picture / quick videos of academics reacting to news stories/trends (showcase expertise), utilise hashtags 

-‘Top 5 favourite things about being a student at NTU’ – short videos of students explaining their favourite things about being a student with hashtag #NTUtop5

-Videos of academics giving tours of facilities and equipment (paramedicine, nursing and psychology) ‘This machine allows us to’ and explains the science / why it’s useful. It’s less of a hard sell for recruitment and will be of interest to people who aren’t applicants too.
]]> 2021-05-21 12:54:08 UTC https://padlet.com/mariepage/yswa97sppfeynvns/wish/1547500665 Nick Ahmed and Sam Parker nickahmed https://padlet.com/mariepage/yswa97sppfeynvns/wish/1547505029 We have created a post framework for new students starting at NTU and the lead up to them arriving]]> 2021-05-21 12:55:17 UTC https://padlet.com/mariepage/yswa97sppfeynvns/wish/1547505029 Arts and Humanities Facebook account lisablanch https://padlet.com/mariepage/yswa97sppfeynvns/wish/1547650391 We have stopped using Instagram for the time being as we can not resource a third channel

  • Update cover image to a gallery, or see if I can get a video header
  • Update About tab to expand the information and explain what the channel is for
  • Update events tab to include the live chats, open days and campus tours
  • Add more videos (new student profiles, John Collins, VOD webinars etc)
  • Test Facebook story re open days/visits
  • Review photos to curate albums
  • Add Page admins (only one admin at present)
]]> 2021-05-21 13:35:03 UTC https://padlet.com/mariepage/yswa97sppfeynvns/wish/1547650391 Ceris and Lucy Murdock Science and Technology Facebook account ceriscrow https://padlet.com/mariepage/yswa97sppfeynvns/wish/1547700145 ·  Add curated video playlists
o   By subject area? Or study level?
o   Inc student profiles
o   News and research
·    Header image
o   Add a carousel that covers different subject areas
·        Privacy policy – link to it on the NTU website
·        Add events tab
o   Integrate campus tour Eventbrite tickets
o   Add Open house
o   Add clearing events
o   As UG and PG open days
o   Add Open Dome events
·        Switch to Facebook Business Manager
·        Setting
o   Review page admins
o   Add in Lucy and Ceris and remove ‘grey’ account?
·        Facebook Stories
o   Use new Research Reimagined videos as stories?
·        Add albums
o   By subject area?
·        Apply for ‘grey tick’ verification 
·        About info
o   Review
o   Include subject areas so it is clear which disciplines are covered.
·        News tab
o   Add tab and encourage reviews?
]]> 2021-05-21 13:47:27 UTC https://padlet.com/mariepage/yswa97sppfeynvns/wish/1547700145 Ceris and Lucy Murdock ceriscrow https://padlet.com/mariepage/yswa97sppfeynvns/wish/1547706702 More videos on social channels - re-using facilities videos somehow doing quick flythrough style videos of facilities we did a flythrough of our new Engineering Building when it first opened and was successful.]]> 2021-05-21 13:48:51 UTC https://padlet.com/mariepage/yswa97sppfeynvns/wish/1547706702 Ellie Norton and Nicola Tait ellienorton2 https://padlet.com/mariepage/yswa97sppfeynvns/wish/1547806705 Changes needed on Facebook

  • Update about info
  • Look at different tabs such as: events, reviews
  • Utilise albums
  • Look at using video content more on the page
  • Review page admins
  • Experiment with facebook stories
  • Change price to not applicable
  • Remove old events/turn tab off for now
  • Turn reviews off or try and get recent reviews?
  • Turn off offers
  • Change cover photograph
  • Add events to the page

    Changes needed on Instagram
  • Start to use more Instagram stories
  • Regularly add to highlight icons
  • Have a go at using ‘reels’
  • Post at the most appropriate time for our audience
  • Use hashtags effectively 
  • Create more ‘scroll stopper’ content 

]]> 2021-05-21 14:13:27 UTC https://padlet.com/mariepage/yswa97sppfeynvns/wish/1547806705 Sarah and Amy sarahhuxley1 https://padlet.com/mariepage/yswa97sppfeynvns/wish/1547879293 We are currently working to identify Art & Design students who currently use TikTok and are contacting them to share their videos of work in progress etc. 

As part of the Degree Show we're also contacting Alumni to take over our Instagram for the day talking about their Uni experience and wishing our current graduates luck 

Trying to also develop Reels showing a really quick tour of our facilities per subject area. ]]> 2021-05-21 14:30:57 UTC https://padlet.com/mariepage/yswa97sppfeynvns/wish/1547879293 Ellie Norton and Nicola Tait ellienorton2 https://padlet.com/mariepage/yswa97sppfeynvns/wish/1547908469
  • Short videos (TikTok style) to promote NBS facilities, events and USPs.
  • Work with alumni and current students to do a day in the life of videos
  • Experiment with using Facebook stories and also Facebook lives
  • Inspiring quotes from staff and students - 'what does it mean to be part of the NBS community'.
    • ]]>     2021-05-21 14:38:16 UTC https://padlet.com/mariepage/yswa97sppfeynvns/wish/1547908469     Arts and Humanities Clearing plan lisablanch https://padlet.com/mariepage/yswa97sppfeynvns/wish/1547955999 I've put a 6 wk Clearing plan together for the School]]> 2021-05-21 14:49:58 UTC https://padlet.com/mariepage/yswa97sppfeynvns/wish/1547955999 Arts and Humanities lisablanch https://padlet.com/mariepage/yswa97sppfeynvns/wish/1547961193
  • FB story for ways to get to know us (live chats, campus tours, facility tours, unibuddy, VOD)
  • Quotes from academics about why they love their subject
  • FB live tour of our MAE building and CBJ building by a student
  • Study tips and inspirational ideas
  • Follow Friday for a student or academic blog/vlog
  • Journalism - Utilise some of the CBJNews and newsday work
  • History - Student quotes about their favourite person from History
  • English - reuse My Inkspiration videos
  • Creative Writing - more poetry and creative writing snippets from students and staff
  • Creative Writing - students' favourite books and why
  • Film & TV - students' most inspiring movies
  • Philosophy - what are the big questions our academics are pondering this week?
  • Museum and Heritage - the 10 best museums to visit in the world according to our academics
  • Media - what script-writing ideas do our students have
  • University Language Programme - untranslatable words (hygge, schadenfreude etc)
  • University Language Programme - infographic of common words and phrases in other languages
    • ]]>     2021-05-21 14:51:14 UTC https://padlet.com/mariepage/yswa97sppfeynvns/wish/1547961193     NBS ellienorton2 https://padlet.com/mariepage/yswa97sppfeynvns/wish/1548051408 One week lead up plan to our upcoming UG and PG virtual open events. ]]> 2021-05-21 15:12:55 UTC https://padlet.com/mariepage/yswa97sppfeynvns/wish/1548051408 Jaya Patel NBS jayapatel02 https://padlet.com/mariepage/yswa97sppfeynvns/wish/1550549462  Post framework for new students starting at NTU business school. ]]> 2021-05-22 21:42:40 UTC https://padlet.com/mariepage/yswa97sppfeynvns/wish/1550549462 Jaya Patel NBS Facebook/Instagram jayapatel02 https://padlet.com/mariepage/yswa97sppfeynvns/wish/1550554046 NBS Facebook page 
    Changes needed on Facebook
    • Update upcoming events and reviews section.
    • Upload more videos periodically to utilise this function.
    • Update about info, a lot of information to digest.
    • Review visitor photos.
    • Potential to update header photo

    Changes to Instagram 
    • Utilise reels to provide further content.
    • Use stories more frequently.
    • Add more sections to highlights
    • Use more Hashtags in posts.

    ]]>     2021-05-22 21:48:41 UTC https://padlet.com/mariepage/yswa97sppfeynvns/wish/1550554046     Abi Yardley. https://padlet.com/mariepage/yswa97sppfeynvns/wish/1551125757 Self-Study Task one.]]> 2021-05-23 09:05:55 UTC https://padlet.com/mariepage/yswa97sppfeynvns/wish/1551125757 Abi Yardley https://padlet.com/mariepage/yswa97sppfeynvns/wish/1551135520 Task three.]]> 2021-05-23 09:16:14 UTC https://padlet.com/mariepage/yswa97sppfeynvns/wish/1551135520 Abi Yardley https://padlet.com/mariepage/yswa97sppfeynvns/wish/1551159633 Task three.]]> 2021-05-23 09:42:10 UTC https://padlet.com/mariepage/yswa97sppfeynvns/wish/1551159633 NTU Sport - Social Plan sophiekaye1 https://padlet.com/mariepage/yswa97sppfeynvns/wish/1554056778 I have been working on a 12 month content calendar for Sport on the platform Trello. Detailing key days, membership campaigns and important events. I have  shared a screen shot of the Trello board. ]]> 2021-05-24 15:13:08 UTC https://padlet.com/mariepage/yswa97sppfeynvns/wish/1554056778 NTU Sport - Actions sophiekaye1 https://padlet.com/mariepage/yswa97sppfeynvns/wish/1554063621 Facebook - Review page info (page settings)
    Review Page roles
    Turn off unused tabs on Facebook
    Review current page admins
    Look at video playlists for Sport

    Instagram - look at linking stories to Facebook stories
    Review reels Vs IGTV
    Look into verified status 
    Review page highlights
    Quality check of current links on Link Tree
     

    ]]>     2021-05-24 15:14:43 UTC https://padlet.com/mariepage/yswa97sppfeynvns/wish/1554063621     NTU Sport sophiekaye1 https://padlet.com/mariepage/yswa97sppfeynvns/wish/1554100717  - Schedule more take overs
     - A life in the day of feature with our Sport Scholars
    - More interaction on IG stories, use of polls, quizzes, ask a question etc
    - Work with committee members for ideas of short, fun video content for Tik Tok 
     ]]>     2021-05-24 15:23:24 UTC https://padlet.com/mariepage/yswa97sppfeynvns/wish/1554100717